Veronica Zammitto's guest appearances

Veronica Zammitto

UX Podcast

The People Nerds Podcast

Amy Silvers

Jina Anne

Nir Eyal

Melissa Perri

Nicole Fenton

Andrew Hinton

Michael Metts

Pete Trainor

Daniel Harvey

Mike Beasley

Craig Sullivan

Simon Norris

Sofia Hussain

Lori Cavallucci

Adrian Howard

OwlTail

Time on task. Cart abandonment.MAU and DAU.What about..."fun?"Experiences from fin-tech to mobility use a select, core set of metrics and outcomes. The gaming space does, too, but they also have unique characteristics and opportunities, especially for user researchers.Veronica Zammitto has been working, thinking, and researching in this space long enough to see its maturity in real time. She spent nearly a decade growing the UX practice at Electronic Arts, one of the largest game studios. Now, she's consulting for the wider industry, helping to level up the ways this fast-moving space can stay user-centered and nimble.Veronica reflects on the maturity of the gaming industry, where UX fits, and how the wider experience community can learn from the fun, play, and action elements symbolic of games. Show Notes:Overview of Flow Theory, used by Veronica when testing a game's UXMacadamian's UX Maturity Framework, which helps Veronica benchmarkVeronica's IxDA Keynote is a deeper look into the maturity opportunities facing gamingNew to playtesting? Here's a primer to get you started and going.

Time on task. Cart abandonment.MAU and DAU.What about..."fun?"Experiences from fin-tech to mobility use a select, core set of metrics and outcomes. The gaming space does, too, but they also have unique characteristics and opportunities, especially for user researchers.<a href="http://www.veronicazammitto.com/" rel="nofollow" target="_blank">Veronica Zammitto</a> has been working, thinking, and researching in this space long enough to see its maturity in real time. She spent nearly a decade growing the UX practice at Electronic Arts, one of the largest game studios. Now, she's consulting for the wider industry, helping to level up the ways this fast-moving space can stay user-centered and nimble.Veronica reflects on the maturity of the gaming industry, where UX fits, and how the wider experience community can learn from the fun, play, and action elements symbolic of games. Show Notes:<a href="https://www.sciencedirect.com/topics/psychology/flow-theory" rel="nofollow" target="_blank">Overview of Flow Theory</a>, used by Veronica when testing a game's UX<a href="https://www.macadamian.com/learn/indicators-of-user-experience-maturity/" rel="nofollow" target="_blank">Macadamian's UX Maturity Framework</a>, which helps Veronica benchmark<a href="https://www.youtube.com/watch?v=vjkKZTLJBi8" rel="nofollow" target="_blank">Veronica's IxDA Keynote</a> is a deeper look into the maturity opportunities facing gamingNew to playtesting? <a href="https://uxdesign.cc/what-you-should-know-about-playtesting-in-gamification-930390238a3a" rel="nofollow" target="_blank">Here's a primer</a> to get you started and going.

The Video Game Experience (w/ Veronica Zammitto)

Game UX – doing research for video games. It’s a relatively young field, coming to the forefront of the gaming industry during the last 5-10 years. We talk to former psychologist Veronica Zammitto who is now the Director of UX research at gaming giant EA.

#178 Games user research with Veronica Zammitto