Stacey Arenson's guest appearances

Stacey Arenson

Tech Qualified

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Nicole Lindenbaum

Jenn Steele

Amy Sitnick

Jay Acunzo

Sarah Lee

Nick Waterhouse

Ryan Craig

Josh Allen

Adam Lambert

Chris Miller

Matt Young

Amy King

Ben Brown

Sam Johnston

Kevin Martin

OwlTail

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services.Highlights:How the B2B to C model worksHow the "C" affects marketing strategyThe meaning behind "Restaurant as a Service"Learn more about ChowlyConnect with Stacey on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services.Highlights:<ul><li>How the B2B to C model works</li><li>How the "C" affects marketing strategy</li><li>The meaning behind "Restaurant as a Service"</li></ul>Learn more about <a href="https://chowly.com/" rel="nofollow" target="_blank">Chowly</a>Connect with Stacey on <a href="https://linkedin.com/in/stacey-arenson-8818457b" rel="nofollow" target="_blank">LinkedIn</a>The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

B2B2C marketing strategy w/ Stacey Arenson

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Stacey Arenson, the Marketing Director at Chowly. Chowly is a restaurant tech company that integrates third-party online ordering platforms with restaurants’ point of sale (POS) systems. During the episode, Stacey discusses what it’s like handling marketing with restaurants during the pandemic, pinpoints some of the company’s initiatives with content and highlights how she diversified the overall marketing strategy.   Episode Highlights:  Initially, Stacey discusses her background in B2B tech and what brought her to Chowly as a Marketing Director She discusses the primary value proposition of Chowly which helps restaurants avoid the manual entry of third-party delivery orders Restaurants have been one of the hardest hit industries after social distancing measures were put into place  At the beginning of the year, one of the main objectives of the company's marketing activities was to ensure that every single person in the restaurant industry knew who they were When coming on board, Stacey focused on diversifying the portfolio of their marketing initiatives and trying to get in front of restaurants in every way possible using a variety of channels When developing content, the team always starts with the customer... What are they interested in? What are they going to look for? How can we start the conversation? The organization’s thought leadership hasn’t been a quick process, it takes time to get in front of people and build awareness As a start-up, Stacey looked to hire people that would hit the ground running and have an immediate impact on their marketing projects Stacey walked through the customer journey for prospects who engage with Chowly Stacey works very closely with the sales team and arms them with the collateral they need to engage with prospects along the journey Stacey leverages feedback from the sales team to create a lot of the ideas for content Case studies have proven to be a very effective form of content across both marketing and sales  Chowly launched a COVID-19 relief package for restaurants who are trying to get on the platform - restaurants had to make the choice to either close or shift to delivery - and this was really helpful to their situation  Key Points:  Right now, the organization is focused on what's going to be helpful for the restaurant industry instead of selling products. During the current situation, Stacey and her team are planning marketing activities using two-week increments versus longer timeframes such as quarterly or even annual strategies. It's important to not just talk about what everyone else is talking about, Chowly aims to be the first to bring their ideas to the table.  Resources Mentioned:  Stacey Arenson: LinkedIn  Chowly: Website Motion: Ultimate Thought Leadership Course for B2B Tech Companies 

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Stacey Arenson, the Marketing Director at Chowly. Chowly is a restaurant tech company that integrates third-party online ordering platforms with restaurants’ point of sale (POS) systems. During the episode, Stacey discusses what it’s like handling marketing with restaurants during the pandemic, pinpoints some of the company’s initiatives with content and highlights how she diversified the overall marketing strategy.   Episode Highlights: <ul> <li>Initially, Stacey discusses her background in B2B tech and what brought her to Chowly as a Marketing Director</li> <li>She discusses the primary value proposition of Chowly which helps restaurants avoid the manual entry of third-party delivery orders</li> <li>Restaurants have been one of the hardest hit industries after social distancing measures were put into place </li> <li>At the beginning of the year, one of the main objectives of the company's marketing activities was to ensure that every single person in the restaurant industry knew who they were</li> <li>When coming on board, Stacey focused on diversifying the portfolio of their marketing initiatives and trying to get in front of restaurants in every way possible using a variety of channels</li> <li>When developing content, the team always starts with the customer... What are they interested in? What are they going to look for? How can we start the conversation?</li> <li>The organization’s thought leadership hasn’t been a quick process, it takes time to get in front of people and build awareness</li> <li>As a start-up, Stacey looked to hire people that would hit the ground running and have an immediate impact on their marketing projects</li> <li>Stacey walked through the customer journey for prospects who engage with Chowly</li> <li>Stacey works very closely with the sales team and arms them with the collateral they need to engage with prospects along the journey</li> <li>Stacey leverages feedback from the sales team to create a lot of the ideas for content</li> <li>Case studies have proven to be a very effective form of content across both marketing and sales </li> <li>Chowly launched a COVID-19 relief package for restaurants who are trying to get on the platform - restaurants had to make the choice to either close or shift to delivery - and this was really helpful to their situation</li> </ul> Key Points: <ol> <li>Right now, the organization is focused on what's going to be helpful for the restaurant industry instead of selling products.</li> <li>During the current situation, Stacey and her team are planning marketing activities using two-week increments versus longer timeframes such as quarterly or even annual strategies.</li> <li>It's important to not just talk about what everyone else is talking about, Chowly aims to be the first to bring their ideas to the table.</li> </ol> Resources Mentioned: <ul> <li>Stacey Arenson: <a href="https://www.linkedin.com/in/stacey-arenson-8818457b/" rel="nofollow" target="_blank">LinkedIn </a></li> <li>Chowly: <a href="https://www.chowly.com" rel="nofollow" target="_blank">Website</a></li> <li>Motion: <a href="https://motionagency.io/access/" rel="nofollow" target="_blank">Ultimate Thought Leadership Course for B2B Tech Companies</a></li> </ul>

Marketing Strategies for Restaurant Tech with Stacey Arenson of Chowly