Paul Deraval's guest appearances

Paul Deraval

Tea Time With Tech Marketing Leaders

Attribution Marketing Podcast

Scott Brinker

Tracy Hansen

Peter Shankman

Amber Anderson

Arel Moodie

Tamsen Webster

Ryan Hansen

Brad Martineau

Michael Sherlock

Mark Schaefer

Scott Stewart

Bill King

Kathleen Booth

Tom Martin

David Christopher

OwlTail

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found NinjaCat, which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale.In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.Paul discusses his 8-year journey with building and perfecting NinjaCat and talks about, among other things:·     Using marketing analytics and data derived therefrom to monitor marketing effectiveness, hit client goals, analyze data (including from attribution), and optimize return on ad spend·     Helping agencies, NinjaCat’s core client profile, bring data to life with storytelling·     Using NinjaCat’s superpower of “wherever this marketing data lives in, in all these different silos, we can ingest that data wrangle that data, harmonize it, normalize it so that you can tell any data story you want.”·     Helping marketers get the data right so it can properly be aggregated·     Emphasizing the importance of having a data strategy up front, though NinjaCat can help if you have not strategized properly, if at allListen to the episode for this and many more great insights from Paul.

Paul Deraval took his background in web design, web applications and software development, along with experience angel investing in a startup digital agency, to found <a href="https://www.ninjacat.io/" rel="nofollow" target="_blank">NinjaCat</a>, which provides marketing teams with an all-in-one platform to store, report, monitor, and analyze marketing performance data at scale.In this episode, he talks about how that agency experience created a “light bulb” moment of helping agencies – or any marketer, really – tackle the challenge of proving to their clients the value their services provide to them. Greatly improved client reporting became his mission and the mission of his company.Paul discusses his 8-year journey with building and perfecting NinjaCat and talks about, among other things:·     Using marketing analytics and data derived therefrom to monitor marketing effectiveness, hit client goals, analyze data (including from attribution), and optimize return on ad spend·     Helping agencies, NinjaCat’s core client profile, bring data to life with storytelling·     Using NinjaCat’s superpower of “wherever this marketing data lives in, in all these different silos, we can ingest that data wrangle that data, harmonize it, normalize it so that you can tell any data story you want.”·     Helping marketers get the data right so it can properly be aggregated·     Emphasizing the importance of having a data strategy up front, though NinjaCat can help if you have not strategized properly, if at allListen to the episode for this and many more great insights from Paul.

#34 Paul Deraval Talks Marketing Reports And The Importance Of Knowing Your Customers Data

Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggregate our data and help us automate the mundane. Learn more about NinjaCat at https://www.ninjacat.io/ and book a demo.   NinjaCat has some beautiful reporting templates. Be sure to check those out and find inspiration - https://www.ninjacat.io/blog/client-reporting-examples.  You can also connect with Paul on Linkedin at https://www.linkedin.com/in/paul-deraval-98671232/. 

Gone are they days of excel sheets chock full of SUMifs and VLookups. Dashboard and reports that can automagically get updated periodically is the now. Our experts now focus on why our campaigns are closer to client's goals or not, rather than burning resources on aggregating data. Hear from Paul Deraval on the importance of data story telling and how we can now do that, thanks to tools that aggregate our data and help us automate the mundane. Learn more about NinjaCat at <a href="https://www.ninjacat.io/" rel="nofollow" target="_blank">https://www.ninjacat.io/</a> and book a demo.   NinjaCat has some beautiful reporting templates. Be sure to check those out and find inspiration - <a href="https://www.ninjacat.io/blog/client-reporting-examples" rel="nofollow" target="_blank">https://www.ninjacat.io/blog/client-reporting-examples</a>.  You can also connect with Paul on Linkedin at <a href="https://www.linkedin.com/in/paul-deraval-98671232/" rel="nofollow" target="_blank">https://www.linkedin.com/in/paul-deraval-98671232/</a>.

#2: Paul Deraval -- Digital Advertising Meets Data Story Telling