Julie Tolek's guest appearances

Julie Tolek

Lawyerist Podcast

Clienting: Digital Legal Marketing

Janine Sickmeyer

Sam Glover

Justie Nicol

Will Hornsby

Megan Zavieh

Jordan Couch

Kim Bennett

Nicole Abboud

Greg Siskind

Erin Gerstenzang

Allison Shields

Keith Lee

Ryan McKeen

Jared Correia

Marshall Lichty

OwlTail

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.  We talked about:   Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for logo and branding work on a budget  Make sure you discuss expectations and have clear guidelines for any designer.   How to think of and do branding? (the total experience of having a relationship with you):  Crafting your logo and colors Identify yourself/your firm/your practice areas/etc Creating a tagline Feedback from people outside your firm What qualities do you want to exude   Based branding on:  Passion Personality  Persuasion    https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120 Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/, https://www.thinkpinklaw.com/

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm.  We talked about:  <ul> <li>Using different cards for different clients, based on your practice area or the type of client.</li> <li>Examples of good branding: <a href="https://www.thinkpinklaw.com/" rel="nofollow" target="_blank">Think Pink Law</a>, <a href="https://byebyedwi.com/" rel="nofollow" target="_blank">Bye-Bye DWI</a></li> <li><a href="https://www.upwork.com/" rel="nofollow" target="_blank">Upwork</a> or <a href="https://99designs.com/" rel="nofollow" target="_blank">99 Designs</a> for logo and branding work on a budget <ul> <li>Make sure you discuss expectations and have clear guidelines for any designer.</li> </ul> </li> <li>How to think of and do branding? (the total experience of having a relationship with you): <ul> <li>Crafting your logo and colors</li> <li>Identify yourself/your firm/your practice areas/etc</li> <li>Creating a tagline</li> <li>Feedback from people outside your firm</li> <li>What qualities do you want to exude</li> </ul> </li> <li>Based branding on: <ul> <li>Passion</li> <li>Personality </li> <li>Persuasion</li> </ul> </li> </ul> <a href="https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120" rel="noopener nofollow" target="_blank">https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120</a> Connect with Julie: <a href="https://twitter.com/legallyblondbos" rel="nofollow" target="_blank">https://twitter.com/legallyblondbos</a>, <a href="https://www.instagram.com/ketolawyer.thinkpinklaw/" rel="nofollow" target="_blank">https://www.instagram.com/ketolawyer.thinkpinklaw/</a>, <a href="https://www.thinkpinklaw.com/" rel="nofollow" target="_blank">https://www.thinkpinklaw.com/</a>

Clienting #11: Developing Your Brand with Julie Tolek

Sam and Julie Tolek chat about what it means to be a sololawyerand how to create a brand experience that doesn'tintimidateclients. Julie also tells us about how she manages herclient tasksand what it takes to maintain a work-life balance inthe legalfield.

Sam and Julie Tolek chat about what it means to be a solo lawyerand how to create a brand experience that doesn't intimidateclients. Julie also tells us about how she manages her client tasksand what it takes to maintain a work-life balance in the legalfield.

#66: What It Means to Have a "Human" Practice, with Julie Tolek