Jeff Copetas's guest appearances

Jeff Copetas

Bob Cargill’s Marketing Show

Commerce Connect Podcast

Kevin Ward

Robert Lee

Nick Mehta

Brian Beck

Krav Maga

Evan Wright

Chloe Kim

Brian Walker

John Legere

Chris Russo

James Gardner

Greg Moore

Lysa Miller

Paul Lynch

Jared Blank

OwlTail

In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.

In college, Jeff Copetas had his eye on live television production. Now he heads up ecommerce at Avid, a company that powers production from television, to film and music. It wasn't the path he expected to take, but it's one that keeps him at the forefront of digital commerce. Like everyone else, Jeff has had to re-think business plans for 2020. He shares his strategy, and what he sees working as we approach 2021.

Avid's Jeff Copetas on How Ecommerce is Evolving at the Company that Powers Creativity  

Episode 79 - A Few Words with Jeff Copetas  In this episode - recorded at Out of Office in Hudson, Massachusetts - I talk with Jeff Copetas, Senior Director of Web and E-Commerce at Avid Technology, about dress codes in the workplace, homegrown videos, content marketing, social media, sales, advertising, Peter Frampton, Matthew McConaughey and much more.  My favorite quote of Jeff's from this episode? "Marketing is not 'buy my product anymore.'" About Jeff Copetas  Jeff says, "I use my 20-plus years in E-Commerce, Digital Marketing and Social Media to help teams succeed and create value inside of organizations. And to have fun doing it, because that's just as important. Completely driven by data, conversion rate optimization, A/B testing and ALWAYS taking the perspective of the customer. Other than that, I am also a person. I love nonfiction books, ice cream, music and playing ice hockey. I’m a huge fan of long, hot showers and the Director of Web &amp; ECommerce at Avid Technology."

Episode 79 - A Few Words with Jeff Copetas In this episode - recorded at Out of Office in Hudson, Massachusetts - I talk with Jeff Copetas, Senior Director of Web and E-Commerce at Avid Technology, about dress codes in the workplace, homegrown videos, content marketing, social media, sales, advertising, Peter Frampton, Matthew McConaughey and much more.  My favorite quote of Jeff's from this episode? "Marketing is not 'buy my product anymore.'" About Jeff Copetas  Jeff says, "I use my 20-plus years in E-Commerce, Digital Marketing and Social Media to help teams succeed and create value inside of organizations. And to have fun doing it, because that's just as important. Completely driven by data, conversion rate optimization, A/B testing and ALWAYS taking the perspective of the customer. Other than that, I am also a person. I love nonfiction books, ice cream, music and playing ice hockey. I’m a huge fan of long, hot showers and the Director of Web &amp; ECommerce at Avid Technology."

A Few Words with Jeff Copetas