Cara Oppenheimer's guest appearances

Cara Oppenheimer

The Modern Retail Podcast

What Fuels You

Female Startup Club

OwlTail

Goodbuy is trying to be the anti-mega-retailer.Goodbuy, launched in 2021, is a startup that gives shoppers small-business alternatives to bigger retailer websites. The company offers a browser extension that, when launched on a site like Amazon and Walmart, highlights other smaller brands that offer similar products. Goodbuy also launched a mobile shopping site that lets users search for brands based on different criteria such as product type, region or founder demographic."I wanted to create a really efficient way to have folks be able to shop consciously," said co-founder Cara Oppenheimer. She joined this week's Modern Retail Podcast and spoke about the idea behind Goodbuy and its plans for the future.Over the last year, Goodbuy has amassed a brand list of 180,000 companies it links out to, 40,000 user profiles and has helped facilitate nearly $2 million in sales. Now, the focus is on growing both the user and partner brand base -- while finding new ways to monetize. That includes paid brand offerings, as well as growing affiliate business.In its first year of business, much of Goodbuy's focus has been around proven out the concept. While the future business model will be based on affiliate commerce -- brands will pay Goodbuy a cut of the sale if a shopper used the platform to discover a product -- Oppenheimer wanted to get more people to try the service out before she started charging a fee. So for last year, Goodbuy didn't charge a fee and instead focused on building out its list of brands and customer base.With that, she and her co-founder built a tech stack that would automatically onboard small brands into its search capabilities and then categorize them by different attributes. That is, a Goodbuy user could search for women-owned brands or companies that pledge to be more sustainable.Now, with tens of thousands of shoppers and growing brand attention, Oppenheimer plans on implementing the affiliate program this year.The hope is to create an online shopping experience that can rival Amazon, while still focusing on small businesses. But that will require scale."A lot of our priorities are around onboarding more businesses at scale," said Oppenheimer, "so there's more opportunity for our consumers."

Goodbuy is trying to be the anti-mega-retailer.Goodbuy, launched in 2021, is a startup that gives shoppers small-business alternatives to bigger retailer websites. The company offers a browser extension that, when launched on a site like Amazon and Walmart, highlights other smaller brands that offer similar products. Goodbuy also launched a mobile shopping site that lets users search for brands based on different criteria such as product type, region or founder demographic."I wanted to create a really efficient way to have folks be able to shop consciously," said co-founder Cara Oppenheimer. She joined this week's Modern Retail Podcast and spoke about the idea behind Goodbuy and its plans for the future.Over the last year, Goodbuy has amassed a brand list of 180,000 companies it links out to, 40,000 user profiles and has helped facilitate nearly $2 million in sales. Now, the focus is on growing both the user and partner brand base -- while finding new ways to monetize. That includes paid brand offerings, as well as growing affiliate business.In its first year of business, much of Goodbuy's focus has been around proven out the concept. While the future business model will be based on affiliate commerce -- brands will pay Goodbuy a cut of the sale if a shopper used the platform to discover a product -- Oppenheimer wanted to get more people to try the service out before she started charging a fee. So for last year, Goodbuy didn't charge a fee and instead focused on building out its list of brands and customer base.With that, she and her co-founder built a tech stack that would automatically onboard small brands into its search capabilities and then categorize them by different attributes. That is, a Goodbuy user could search for women-owned brands or companies that pledge to be more sustainable.Now, with tens of thousands of shoppers and growing brand attention, Oppenheimer plans on implementing the affiliate program this year.The hope is to create an online shopping experience that can rival Amazon, while still focusing on small businesses. But that will require scale."A lot of our priorities are around onboarding more businesses at scale," said Oppenheimer, "so there's more opportunity for our consumers."

Goodbuy co-founder Cara Oppenheimer on building a small business platform to rival mega-retailers

Cara Oppenheimer is the Co-Founder of GoodBuy, the easy button for conscious shopping. Goodbuy is a browser extension that intercepts all of your mega-retailer shopping and diverts you to thousands of small businesses that align with your values. Before pursuing life as an entrepreneur, Cara lived the “agency life” for 17 years as a Creative Director, managing, building, and directing the vision for creative teams and Fortune 100 brands. Over the years she spent in the agency world, Cara learned a lot about what it meant to be a brand that lived its values, and unfortunately (on occasion), what it meant when a brand did not. So, with those incredible learnings in her repertoire, and a deep long-standing desire to build something of her own, Cara started in on her second life building goodbuy. Cara is Canadian born and raised, a mom of two boys under four, and a believer in ordering one of everything off the menu.See omnystudio.com/listener for privacy information.

Cara Oppenheimer is the Co-Founder of GoodBuy, the easy button for conscious shopping. Goodbuy is a browser extension that intercepts all of your mega-retailer shopping and diverts you to thousands of small businesses that align with your values. Before pursuing life as an entrepreneur, Cara lived the “agency life” for 17 years as a Creative Director, managing, building, and directing the vision for creative teams and Fortune 100 brands. Over the years she spent in the agency world, Cara learned a lot about what it meant to be a brand that lived its values, and unfortunately (on occasion), what it meant when a brand did not. So, with those incredible learnings in her repertoire, and a deep long-standing desire to build something of her own, Cara started in on her second life building goodbuy. Cara is Canadian born and raised, a mom of two boys under four, and a believer in ordering one of everything off the menu.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

S13E11: Cara Oppenheimer

Today on the show we’re chatting to Cara Oppenheimer about her new venture, goodbuy. And this episode is a little different to our usual ecomm founder stories. I came across a post on LinkedIn by Cara announcing her new brand and realised straight away that we have a lot of synergies in the missions that we have between goodbuy and Female Startup Club. We both strive to empower small business owners in ecommerce to create successful businesses; make money and be happy and fulfilled in life. And the way she’s doing that is through a ridiculously simple chrome extension. It’s the easy button for conscious shopping!The way it works is that once you add it to your browser it automatically intercepts all your online shopping searches (think mega-retailers like amazon and target), and diverts you to the same products from over 183,000 small businesses.The database has over 19 million products to ensure you get exactly what you need, the moment you need it, and shows you these products from a values-aligned small businesess like AAPI-owned, American made, Black-owned, certified ethical, sustainable, women owned and so many others They’re all about shopping small, shopping easily, and shopping what matters to you! How cool is that? I loved this episode so much! It’s the first time I’ve spoken to someone who’s built a chrome extension and it’s fascinating to hear. We talk through what it actually takes to build something like this in tech as a non technical founder, why it matters and a few other gems. I hope you enjoy it too. LINKS WE MENTION:goodbuy's Instagramgoodbuy's Facebookgoodbuy's Pinterestgoodbuy's Twittergoodbuy's TikTokgoodbuy's YouTubegoodbuy's LinkedInCara's LinkedInIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the show we’re chatting to Cara Oppenheimer about her new venture, goodbuy. And this episode is a little different to our usual ecomm founder stories. I came across a post on LinkedIn by Cara announcing her new brand and realised straight away that we have a lot of synergies in the missions that we have between goodbuy and Female Startup Club. We both strive to empower small business owners in ecommerce to create successful businesses; make money and be happy and fulfilled in life. And the way she’s doing that is through a ridiculously simple chrome extension. It’s the easy button for conscious shopping!The way it works is that once you add it to your browser it automatically intercepts all your online shopping searches (think mega-retailers like amazon and target), and diverts you to the same products from over 183,000 small businesses.The database has over 19 million products to ensure you get exactly what you need, the moment you need it, and shows you these products from a values-aligned small businesess like AAPI-owned, American made, Black-owned, certified ethical, sustainable, women owned and so many others They’re all about shopping small, shopping easily, and shopping what matters to you! How cool is that? I loved this episode so much! It’s the first time I’ve spoken to someone who’s built a chrome extension and it’s fascinating to hear. We talk through what it actually takes to build something like this in tech as a non technical founder, why it matters and a few other gems. I hope you enjoy it too. LINKS WE MENTION: goodbuy's <a href="https://www.instagram.com/trygoodbuy/" rel="nofollow" target="_blank">Instagram</a> goodbuy's <a href="https://www.facebook.com/trygoodbuy" rel="nofollow" target="_blank">Facebook</a> goodbuy's <a href="https://www.pinterest.com/trygoodbuy" rel="nofollow" target="_blank">Pinterest</a> goodbuy's <a href="https://twitter.com/trygoodbuy" rel="nofollow" target="_blank">Twitter</a> goodbuy's <a href="https://www.tiktok.com/@trygoodbuy" rel="nofollow" target="_blank">TikTok</a> goodbuy's <a href="https://www.youtube.com/channel/UC7QBLIWaqA-WLiWi0cNM1YQ" rel="nofollow" target="_blank">YouTube</a> goodbuy's <a href="https://www.linkedin.com/company/trygoodbuy" rel="nofollow" target="_blank">LinkedIn</a> Cara's <a href="https://www.linkedin.com/in/cara-oppenheimer-149b4418" rel="nofollow" target="_blank">LinkedIn</a> If you have something you want me to cover, reach out on<a href="https://twitter.com/dooneroisin" rel="nofollow" target="_blank"> Twitter</a> or <a href="https://www.instagram.com/dooneroisin/" rel="nofollow" target="_blank">Instagram</a>. Female Startup Club's <a href="https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ" rel="nofollow" target="_blank">YouTube</a> Female Startup Club's <a href="https://www.instagram.com/femalestartupclub/" rel="nofollow" target="_blank">Instagram</a> Doone's <a href="https://www.instagram.com/dooneroisin/" rel="nofollow" target="_blank">Instagram</a> In partnership with <a href="https://www.klaviyo.com/fsc" rel="nofollow" target="_blank">Klaviyo</a>, the best email marketing tool for ecommerce businesses. Female Startup Club's <a href="https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ" rel="nofollow" target="_blank">YouTube</a> <a href="https://www.facebook.com/groups/femalestartupclub" rel="nofollow" target="_blank">Female Startup Club’s</a> Private Facebook Group Say hello to Doone: <a href="mailto:hello@femalestartupclub.com">hello@femalestartupclub.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>