Tusar Barik's guest appearances

Tusar Barik

The Thought Leadership Project

Brian Clark

Helen Croydon

Charlotte Smith

Michael Morse

David C. Baker

Callie Schweitzer

Scott Becker

Ruth Carter

Rich Bracken

Jared Correia

Alexis Robertson

Scott Love

Jeremy Richter

Elise Buie

Jonathan Barber

OwlTail

Joe Kingsbury

As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:How more content than ever is being created and how to break through the noiseB2B buyers’ preferences for content to be authoritative but also fun to consumeWhat it means to create high-quality contentThe importance of showing some personality when creating contentHow LinkedIn is becoming an increasingly important thought-leadership platform Reading &amp; Resources2021 Thought Leadership Impact Study4 Key Takeaways from the StudyConnect with Joe Kingsbury on LinkedInConnect with Tusar Barik on LinkedInConnect with Jay on LinkedInConnect with Tom on LinkedIn Looking for more? Subscribe today! Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!         Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.  Hosts of The Thought Leadership Project   Jay Harrington   Tom Nixon Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.  Introducing a New MembershipCommunity for Lawyers The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.      learn more   

As thought-leadership marketers, Jay and Tom look forward every year to the release of the Thought Leadership Impact Study. In this episode, they have the chance to do a deep-dive into what the study says and why it matters with two of its architects, Joe Kingsbury of Edelman and Tusar Barik of LinkedIn. Some of the topics discussed include:<ul><li>How more content than ever is being created and how to break through the noise</li><li>B2B buyers’ preferences for content to be authoritative but also fun to consume</li><li>What it means to create high-quality content</li><li>The importance of showing some personality when creating content</li><li>How LinkedIn is becoming an increasingly important thought-leadership platform</li></ul> Reading &amp; Resources<ul><li><a href="https://www.edelman.com/sites/g/files/aatuss191/files/2021-09/2021_EdelmanLinkedIn_B2B_ThoughtLeadershipImpact.pdf" rel="nofollow" target="_blank">2021 Thought Leadership Impact Study</a></li><li><a href="https://www.linkedin.com/business/marketing/blog/agency/4-key-revelations-from-the-edelman-linkedin-2021-b2b-thought-leadership-impact-study" rel="nofollow" target="_blank">4 Key Takeaways from the Study</a></li><li>Connect with <a href="https://www.linkedin.com/in/josephkingsbury/" rel="nofollow" target="_blank">Joe Kingsbury on LinkedIn</a></li><li>Connect with <a href="https://www.linkedin.com/in/tusarb/" rel="nofollow" target="_blank">Tusar Barik on LinkedIn</a></li><li>Connect with <a href="https://www.linkedin.com/in/jayharrington/" rel="nofollow" target="_blank">Jay on LinkedIn</a></li><li>Connect with <a href="https://www.linkedin.com/in/tnixon16/" rel="nofollow" target="_blank">Tom on LinkedIn</a></li></ul> <h1>Looking for more? Subscribe today!</h1> Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project! <a href="https://podcasts.apple.com/us/podcast/the-thought-leadership-project/id1477077327" rel="nofollow" target="_blank"> </a> <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;apn=com.google.android.music&amp;link=https://play.google.com/music/m/Ixwsd4x5q7eahrnznr72szow73i?t%3DThe_Thought_Leadership_Project%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank"> </a> <a href="https://open.spotify.com/show/0Qjwzkpr4L7IhQu15n2QWM" rel="nofollow" target="_blank"> </a> <a href="https://www.stitcher.com/s?fid=456132&amp;refid=stpr" rel="nofollow" target="_blank"> </a> Want to be a guest on a future episode?Share your thoughts directly with our show hosts by emailing <a href="mailto:jay@hcommunications.biz">Jay Harrington</a> or <a href="mailto:tom@thoughtleadercollaborative.com">Tom Nixon</a>. <h1>Hosts of The Thought Leadership Project</h1> <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank"> </a> Jay Harrington <a href="https://www.linkedin.com/in/tnixon16/" rel="nofollow" target="_blank"> </a> Tom Nixon <a href="https://www.hcommunications.biz/about/jay-harrington" rel="nofollow" target="_blank">Jay Harrington</a> is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. <a href="https://www.linkedin.com/in/tnixon16/" rel="nofollow" target="_blank">Tom Nixon</a> has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry. <h1>Introducing a New Membership Community for Lawyers</h1> The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn. <a href="https://www.thoughtleadercollaborative.com/" rel="nofollow" target="_blank"> learn more </a>

Episode 97: Key Insights from the 2021 Thought Leadership Impact Study, with Joe Kingsbury and Tusar Barik