Paula Floyd's guest appearances

Paula Floyd

Reinvent Yourself

The Happi Podcast

Skincare Anarchy

OwlTail

Paula Floyd is no stranger to transition. After seventeen years working with giants of the beauty industry such as MAC, Benefit, and Urban Decay, she felt the need for a shift. In her 50s, she was making $500,000 a year with an incredible title, but something didn’t feel right. She decided to look at what stood to be changed within the industry, and she found self-reinvention along the way. Leaving her six-figure job and selling her house, she founded HeadKount, a retail education service for small beauty brands looking to get their products into big retail stores. Things were going well...until the global pandemic. “Part of my business model was planning for the worst,” Paula says. Worried she might have to lay off the team-members who were relying on her, she stepped back and figured out how to shift her approach during a once-in-a-lifetime disruption. “How do you sell a skincare item you can’t open up and smell or touch on your hand?” she asks. In this conversation with Covey Club’s Lesley Jane Seymour, Paula explains how the many transitions in her professional life have impacted how she lives and thinks. “Follow what you love,” she advises us. “It’s really true: you’re worth it.”   Time Stamps:   [00:03:16.00] Introduction to makeup and start of career   [00:06:38.00] Meeting the ‘big guys’ of makeup and maturity   [00:11:44.00] Dealing with loss and insecurity    [00:16:10.00] Beauty industry secrets you should know   [00:21:35:00] The pandemic and starting a company     [00:27:55.00] Money, consumerism, and storytelling     FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “31 Badass Tips for Launching Your Reinvention Without Fear!”

Paula Floyd is no stranger to transition. After seventeen years working with giants of the beauty industry such as MAC, Benefit, and Urban Decay, she felt the need for a shift. In her 50s, she was making $500,000 a year with an incredible title, but something didn’t feel right. She decided to look at what stood to be changed within the industry, and she found self-reinvention along the way. Leaving her six-figure job and selling her house, she founded HeadKount, a retail education service for small beauty brands looking to get their products into big retail stores. Things were going well...until the global pandemic. “Part of my business model was planning for the worst,” Paula says. Worried she might have to lay off the team-members who were relying on her, she stepped back and figured out how to shift her approach during a once-in-a-lifetime disruption. “How do you sell a skincare item you can’t open up and smell or touch on your hand?” she asks. In this conversation with Covey Club’s Lesley Jane Seymour, Paula explains how the many transitions in her professional life have impacted how she lives and thinks. “Follow what you love,” she advises us. “It’s really true: you’re worth it.” Time Stamps: [00:03:16.00] Introduction to makeup and start of career [00:06:38.00] Meeting the ‘big guys’ of makeup and maturity [00:11:44.00] Dealing with loss and insecurity  [00:16:10.00] Beauty industry secrets you should know [00:21:35:00] The pandemic and starting a company   [00:27:55.00] Money, consumerism, and storytelling FREE GIFT! Don’t start your reinvention without downloading CoveyClub’s starter guide called “<a href="https://www.coveyclub.com/31-badass-tips-for-launching-your-reinvention-without-fear/" rel="nofollow" target="_blank">31 Badass Tips for Launching Your Reinvention Without Fear!”</a>

#162: Paula Floyd (When a pandemic trashes your business)

A sales and education executive with over 25 years of experience at beauty brands such as MAC, Benefit and more, Paula Floyd of Headkount is a leading authority on beauty at retail. She is our special guest on the Happi podcast to chat about what’s next for makeup, skin care and more.

A sales and education executive with over 25 years of experience at beauty brands such as MAC, Benefit and more, Paula Floyd of Headkount is a leading authority on beauty at retail. She is our special guest on the Happi podcast to chat about what’s next for makeup, skin care and more.

Paula Floyd of Headkount

One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. There are only so many resources available for up-and-coming and legacy brands alike, and it can be challenging to support both DTC growth and in-store retail opportunities. Headkount offers an alternative option that allows brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount does all of the heavy lifting associated with driving retail, including a field education team, account management, operations, and an experienced head of sales. Most importantly, Headkount’s team of dedicated beauty educators creates and cements invaluable relationships with their customers and retail partners, and eliminates the need to continually scout, hire, and train new in-house staff for a position with a notoriously high turnover rate. All Headkount team members are referral-based and pass a rigorous application process to ensure that only the best of the best are on the floor representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer-driven, cost-effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity and shipments, and significant new door growth.--- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/supportSupport the showFollow The Show On All Socials Using The Tag @skincareanarchy

One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. There are only so many resources available for up-and-coming and legacy brands alike, and it can be challenging to support both DTC growth and in-store retail opportunities. Headkount offers an alternative option that allows brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount does all of the heavy lifting associated with driving retail, including a field education team, account management, operations, and an experienced head of sales. Most importantly, Headkount’s team of dedicated beauty educators creates and cements invaluable relationships with their customers and retail partners, and eliminates the need to continually scout, hire, and train new in-house staff for a position with a notoriously high turnover rate. All Headkount team members are referral-based and pass a rigorous application process to ensure that only the best of the best are on the floor representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer-driven, cost-effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity and shipments, and significant new door growth.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport</a> this podcast: <a href="https://podcasters.spotify.com/pod/show/skincareanarchy/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/skincareanarchy/support</a><a href="https://www.buzzsprout.com/2206286/support" rel="payment nofollow" target="_blank">Support the show</a>Follow The Show On All Socials Using The Tag @skincareanarchy