Michelle Rath's guest appearances

Michelle Rath

LashCast

The Life Of KG

Beauty Marketing Simplified podcast

Kim Jaynes

Jamie Butler

Lash Boss Radio

Shelby Tarleton

Nina Tulio

Courtney Buhler

Tom Chapman

Joey Coleman

Lisa Johnson

Rebecca Brown

SHEILA BELLA

Tara Walsh

Sarah Robertson

Lorena Ashmore

Izabella Levey

OwlTail

What you will learn from this episode:  Discover the top 4 mistakes to avoid when starting your own lash product line Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products Hear about the importance of product knowledge in operating your beauty business    When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others. In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash extension course, and the love affair was born. Today, she is recognized as a leader in the lash industry and travels the world as a trainer, speaker, and judge. She was humbled to be included in the published books Secrets to Success, Lash Industry Influencers, and Lash Masters Volume 3.  Based in Los Angeles, CA, she is an entrepreneur who now owns a 2,000 sq ft Lash Academy, Retail Store, and e-Commerce business that ships globally with a dedicated staff and a group of talented, certified trainers. Sinful Lashes Academy has trained over 5,000 students in the art of eyelash extension application and lash lift, and brow lamination. In addition, she researched, developed, and now manufactures a luxury line of lash extension supplies that is probably the most affordable in the industry.  Michelle is also the owner/producer of The Hollywood Lash Conference, which boasts a star-studded lineup of Lash Masters and Educators from around the world. Recently she has added a second conference to her schedule, The Lash Pro Expo in Honolulu, Hawaii. It is her desire and commitment to help other lash artists live the life of their dreams. With her guidance and advice, you'll have the right pathway to achieving your product line goals.     Topics Covered: 01:11 - Michelle's beauty business journey 03:16 - How to know the difference between a lash broker and a lash manufacturer 06:34 - Manufacturing standards 08:17 - Your brand: your reputation 09:02 - Misconception about lash broker 11:22 - Importance of product knowledge 16:13 - Michelle's experience with her chemist 18:53 - Underestimating your start-up cost 24:30 - Partnering with your favorite brand 28:30 - Branding your product 30:38 - Michelle reviews April as a business coaching      Key Takeaways: "It's not just price, they want to make sure that they have a great product. A lot of inexpensive lashes are inexpensive for a reason. They are not a great quality product." - Michelle Rath   "Your reputation is everything. You have to build a business on your reputation, and once that reputation goes down, it's very hard to repair it." - April Meese   "If you're looking for a long-term sustainable business, you have to start with quality. Your product has to be a high-quality product. Once you know that, it's much easier to kind of work down the line." - Michelle Rath   "If you have a product that doesn't work well, or you can even describe what this product does, what's the ideal humidity, there's so much. But you must be able to help your customer buy the right product for their environment or else they will not have their retention, and that is the glue that really holds our business together." - Michelle Rath   Are you ready to Skyrocket Your Sales and Boost Your Beauty Biz Bookings? In our FREE 3- day workshop you'll learn the SYSTEMS for:  ✔️ Attracting high-paying clients that DON’T require a large social following, spending money on ads, or any awkward dancing. ✔️ Building authority and credibility to stand out as the go-to professional in your area with clients coming to you versus you chasing them. ✔️ Articulating your unique difference and value so that you can eliminate bargain price shoppers. ✔️ Overcoming the top objections to double your sales and ultimately increase your income with less stress. ✔️ Simplifying and leveraging your marketing efforts to get more results without wasting time, money or energy and focus on more of what matters to you most. Don't Miss Out! *These exact marketing and sales systems allowed me to go from clientless to having a waitlist in my beauty service business! &gt;&gt;&gt; www.aprilmeese.com/sales

What you will learn from this episode: <ul> <li>Discover the top 4 mistakes to avoid when starting your own lash product line</li> <li>Learn the behind-the-scenes secrets that most beauty professionals are naive to and don't know about when buying products</li> <li>Hear about the importance of product knowledge in operating your beauty business</li> </ul> When running a beauty business, there are ways to scale your income and leverage your time. One of the best ways to increase your income and brand prestige is with your own product line. As with any business endeavor, you can learn the hard way from your mistakes or succeed faster when you learn from others. In this episode, Michelle Rath, CEO of Sinful Lashes, will share her knowledge and experiences to reveal the top mistakes to avoid when creating your retail product line. Michelle founded Sinful Lashes after a successful career as a Hollywood Stylist in the entertainment industry. In 2011 she wanted a change and took an eyelash extension course, and the love affair was born. Today, she is recognized as a leader in the lash industry and travels the world as a trainer, speaker, and judge. She was humbled to be included in the published books Secrets to Success, Lash Industry Influencers, and Lash Masters Volume 3.  Based in Los Angeles, CA, she is an entrepreneur who now owns a 2,000 sq ft Lash Academy, Retail Store, and e-Commerce business that ships globally with a dedicated staff and a group of talented, certified trainers. Sinful Lashes Academy has trained over 5,000 students in the art of eyelash extension application and lash lift, and brow lamination. In addition, she researched, developed, and now manufactures a luxury line of lash extension supplies that is probably the most affordable in the industry.  Michelle is also the owner/producer of The Hollywood Lash Conference, which boasts a star-studded lineup of Lash Masters and Educators from around the world. Recently she has added a second conference to her schedule, The Lash Pro Expo in Honolulu, Hawaii. It is her desire and commitment to help other lash artists live the life of their dreams. With her guidance and advice, you'll have the right pathway to achieving your product line goals. Topics Covered: 01:11 - Michelle's beauty business journey 03:16 - How to know the difference between a lash broker and a lash manufacturer 06:34 - Manufacturing standards 08:17 - Your brand: your reputation 09:02 - Misconception about lash broker 11:22 - Importance of product knowledge 16:13 - Michelle's experience with her chemist 18:53 - Underestimating your start-up cost 24:30 - Partnering with your favorite brand 28:30 - Branding your product 30:38 - Michelle reviews April as a business coaching  Key Takeaways: "It's not just price, they want to make sure that they have a great product. A lot of inexpensive lashes are inexpensive for a reason. They are not a great quality product." - Michelle Rath "Your reputation is everything. You have to build a business on your reputation, and once that reputation goes down, it's very hard to repair it." - April Meese "If you're looking for a long-term sustainable business, you have to start with quality. Your product has to be a high-quality product. Once you know that, it's much easier to kind of work down the line." - Michelle Rath "If you have a product that doesn't work well, or you can even describe what this product does, what's the ideal humidity, there's so much. But you must be able to help your customer buy the right product for their environment or else they will not have their retention, and that is the glue that really holds our business together." - Michelle Rath Are you ready to Skyrocket Your Sales and Boost Your Beauty Biz Bookings? In our FREE 3- day workshop you'll learn the SYSTEMS for: ✔️ Attracting high-paying clients that DON’T require a large social following, spending money on ads, or any awkward dancing. ✔️ Building authority and credibility to stand out as the go-to professional in your area with clients coming to you versus you chasing them. ✔️ Articulating your unique difference and value so that you can eliminate bargain price shoppers. ✔️ Overcoming the top objections to double your sales and ultimately increase your income with less stress. ✔️ Simplifying and leveraging your marketing efforts to get more results without wasting time, money or energy and focus on more of what matters to you most. Don't Miss Out! *These exact marketing and sales systems allowed me to go from clientless to having a waitlist in my beauty service business! &gt;&gt;&gt; <a href="http://www.aprilmeese.com/sales" rel="nofollow" target="_blank">www.aprilmeese.com/sales</a>

Episode 120: 4 Mistakes to Avoid With Your Own Lash Product Line with Beauty Boss Michelle Rath

The world of lashes is always evolving and while change can be scary...change often is what we need if we want to see this industry continue to grow. In today's episode, we have Michelle Rath from Sinful Lashes come on as our guest and she has some huge news to share...there's a huge change coming to our industry. She is going to be the west coast distributor for a new glue that is completely new to our industry. The company behind this big change is Endure Lash and we are excited to have Michelle come on and share just a bit of what is coming down the pipeline. BTW...if you are going to IBS Las Vegas this weekend, you can meet Michelle in the Endure Lash booth as well as the creator Nikki Huebner. They will be at the show to share more details and do demos with this new glue. You need to stop by and say hi. We'll be at the show too in the Eyeland Lash booth hanging out with our lash friends. Please come on by.Besides sharing about this new development Michelle shares a lot of wonderful insights about her life and running a business. We've known Michelle for almost 10 years now as she was a neighbor to us here in the Los Angeles area and like anyone who has been in this industry for more than a couple of years, she's had some huge wins and huge setbacks.  Michelle shares some wonderful tips and wisdom and we know you'll get a lot from this episode. Sinful Lashes Website: https://sinfullashes.com/Endure Lash website: https://endurebeauty.com/ANNOUNCEMENTS:⁣IBS VEGAS ON JUNE 25, 2022!  OUR PARTY IS SOLD OUT...SORRYWe are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show!The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets:DATE: JUNE 25, 2022LOCATION: Blanca Penthouse at the Sahara HotelADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109TIME: 9pm-12amCOST: SOLD OUTFUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN.CLICK HERE TO GET YOUR TICKETS: https://bit.ly/3vQdGDKLASHCON 2022 TICKETS ARE ON SALE!We have less than 54 tickets left!GO TO www.thelashconference.com to get your tickets to get your ticket.You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $797.  Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings).This year we have 4 upgrades you can purchase after you buy your Standard Business :- DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th- Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th- Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5thTUSSANEE'S LASH RETENTION AND STYLING COURSE	Classes for the 2nd half of 2022 coming soon.Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcastpodcast.com

The world of lashes is always evolving and while change can be scary...change often is what we need if we want to see this industry continue to grow. In today's episode, we have Michelle Rath from Sinful Lashes come on as our guest and she has some huge news to share...there's a huge change coming to our industry. She is going to be the west coast distributor for a new glue that is completely new to our industry. The company behind this big change is Endure Lash and we are excited to have Michelle come on and share just a bit of what is coming down the pipeline. BTW...if you are going to IBS Las Vegas this weekend, you can meet Michelle in the Endure Lash booth as well as the creator Nikki Huebner. They will be at the show to share more details and do demos with this new glue. You need to stop by and say hi. We'll be at the show too in the Eyeland Lash booth hanging out with our lash friends. Please come on by. Besides sharing about this new development Michelle shares a lot of wonderful insights about her life and running a business. We've known Michelle for almost 10 years now as she was a neighbor to us here in the Los Angeles area and like anyone who has been in this industry for more than a couple of years, she's had some huge wins and huge setbacks. Michelle shares some wonderful tips and wisdom and we know you'll get a lot from this episode. Sinful Lashes Website: <a href="https://sinfullashes.com/" rel="nofollow" target="_blank">https://sinfullashes.com/</a> Endure Lash website: <a href="https://endurebeauty.com/" rel="nofollow" target="_blank">https://endurebeauty.com/</a> ANNOUNCEMENTS:⁣ IBS VEGAS ON JUNE 25, 2022! OUR PARTY IS SOLD OUT...SORRY We are partnering with Shelby of Lash Boss Radio to host the LASH SOCIAL in Vegas during the IBS Vegas show! The party will be in the Sahara Blanca Penthouse...that's right...we are partying in a penthouse in Vegas! Here are the deets: DATE: JUNE 25, 2022 LOCATION: Blanca Penthouse at the Sahara Hotel ADDRESS: 2535 S Las Vegas Blvd, Las Vegas, NV 89109 TIME: 9pm-12am COST: SOLD OUT FUN FACT: Lenny Kravitz designed the suite himself. NOTE: We will have a host at the Blanca Tower elevators where you will be checked in and allowed up if you are on the guest list. WE HAVE LIMITED SPACE! GET YOUR TICKET TODAY! IF YOU DON'T HAVE A TICKET, YOU CAN'T GET IN. CLICK HERE TO GET YOUR TICKETS: <a href="https://bit.ly/3vQdGDK" rel="nofollow" target="_blank">https://bit.ly/3vQdGDK</a> LASHCON 2022 TICKETS ARE ON SALE! We have less than 54 tickets left! GO TO <a href="http://www.thelashconference.com" rel="nofollow" target="_blank">www.thelashconference.com</a> to get your tickets to get your ticket. You don't want to miss this business-changing event so mark your calendars. I have some bad news...VIP Tickets sold out in less than 24 hours! But I also have some good news...we still have our Standard Business Tickets that are $797. Plus we have payment plans that will help you make sure you can spread out your payments over months (this is more affordable than most national lash trainings). This year we have 4 upgrades you can purchase after you buy your Standard Business : - DAYone: Our one-day leadership and mastermind session - November 4th - Lash Booth Collective: An evening business course where you learn how to grow your business - November 4th - Lash Lab: 4 lash trainers teach 4 lash seminars that will change your lash game - November 5th - Salon Owner Breakfast: On Saturday we want to hang out and encourage our salon owner family - November 5th TUSSANEE'S LASH RETENTION AND STYLING COURSE 	Classes for the 2nd half of 2022 coming soon. Our classes are up for sale on our website: <a href="http://www.lashcastproductions.com" rel="nofollow" target="_blank">www.lashcastproductions.com</a> Or go to our IG page and look for the link in the bio. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: <a href="https://bit.ly/3eG7RPT" rel="nofollow" target="_blank">https://bit.ly/3eG7RPT</a> ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: <a href="http://www.facebook.com/groups/lashcastpodcast/⁣⁣⁣" rel="nofollow" target="_blank">www.facebook.com/groups/lashcastpodcast/⁣⁣⁣</a> ⁣⁣ Contact Paul Luebbers: paul@lashcastpodcast.com

222. Michelle Rath of Sinful Lashes Shares About A New Glue That Might Change Our Industry

Michelle Rath owns Sinful Lashes. An international lash brand and training academy founded in 2012. Michelle is also the Owner/Producer of The Hollywood Lash Conference. A star studded lash conference bringing together the best educators from around the world for a weekend of learning, networking and playing together. We hold it at the beautiful Hilton Hotel that is adjacent to Universal Studios-Universal City Walk. It’s an amazing experience to elevate your lash business. And she also produces The Lash Sampler an in-depth conference for trainers held on the beautiful island of Hawaii. She a dedicated lash artist who is passionate about this industry. She had trained over 5,000’s artists from around the globe, Japan, London, Scotland, Lithuania to name a few. She started her career in a 10x10 room them moved into a 2,000 sqft lash bar with 6 artists seeing a 160 artists a week to owning corporate offices in one location and a academy/retail store in another. She has been featured in magazines, books and TV. She has an accredited online lash academy and a team national/International trainers who help other artists who are leaps and bounds ahead of the competition. She built her business in a way that Allows her to live and run her business 75% on the island of Kauai. She wants to help other artists live the life of their dreams. www.Sinfullashes.comFacebook:SinfulLashesLAInstagram: sinful_lashesClubhouse: sinfullashes --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelifeofkg/message

Michelle Rath owns Sinful Lashes. An international lash brand and training academy founded in 2012. Michelle is also the Owner/Producer of The Hollywood Lash Conference. A star studded lash conference bringing together the best educators from around the world for a weekend of learning, networking and playing together. We hold it at the beautiful Hilton Hotel that is adjacent to Universal Studios-Universal City Walk. It’s an amazing experience to elevate your lash business. And she also produces The Lash Sampler an in-depth conference for trainers held on the beautiful island of Hawaii. She a dedicated lash artist who is passionate about this industry. She had trained over 5,000’s artists from around the globe, Japan, London, Scotland, Lithuania to name a few. She started her career in a 10x10 room them moved into a 2,000 sqft lash bar with 6 artists seeing a 160 artists a week to owning corporate offices in one location and a academy/retail store in another. She has been featured in magazines, books and TV. She has an accredited online lash academy and a team national/International trainers who help other artists who are leaps and bounds ahead of the competition. She built her business in a way that Allows her to live and run her business 75% on the island of Kauai. She wants to help other artists live the life of their dreams. <a href="http://www.Sinfullashes.com" rel="nofollow" target="_blank">www.Sinfullashes.com</a> Facebook:SinfulLashesLA Instagram: sinful_lashes Clubhouse: sinfullashes --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/thelifeofkg/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/thelifeofkg/message</a>

Episode 85. Michelle Rath From Sinful Lashes. Running businesses from a different country. 