Eric Loferski's guest appearances

Eric Loferski

Brandstorm

David King

Michael Gass

Lou Adler

Brandon Bruce

Tom Clark

Joe Simon

Joe Sweeney

Michael Brenner

Rick Cesari

Michael Greenberg

Jon Greenberg

Katrina Cravy

John Sebastian

Greg Chapman

Neil Willenson

OwlTail

Hello and welcome to the Brandstorm podcast, a show that talks to the people behind America’s brands with hosts Dan Trzinski and Nancy Christopher. In this episode, we are talking with Eric Loferski, director of marketing at Zurn Industries, about marketing a sustainable business. Eric Loferski Eric has an impressive background in the field of marketing, having worked with Kohler, Milwaukee Tools, Briggs &amp; Stratton, Wigwam, and most recently with his current position at Zurn Industries, LLC, which is the first company to relocate its headquarters to Reed Street Yards in Milwaukee, the global hub of water innovation. Products Zurn Industries specializes in water efficiency and sustainability. They offer products such as faucets, toilets, and water management systems for restaurants, hospitals, and commercial buildings. Zurn’s newest system, the  Sundara Handwashing Systems Specifier, offers a modern, superior handwashing experience. Marketing a Sustainable Brand Marketing a sustainable brand requires authenticity and consistent messaging through the entire brand platform. Companies must walk the walk to be successful. Marketing Sustainable Products The biggest challenge when introducing new sustainable products is bringing awareness to your target market. It starts by identifying the right target market, impressing them with the product, and then introducing the brand promise. www.zurn.com Eric Loferski on LinkedIn

Hello and welcome to the Brandstorm podcast, a show that talks to the people behind America’s brands with hosts Dan Trzinski and Nancy Christopher. In this episode, we are talking with Eric Loferski, director of marketing at Zurn Industries, about marketing a sustainable business. Eric Loferski Eric has an impressive background in the field of marketing, having worked with Kohler, Milwaukee Tools, Briggs &amp; Stratton, Wigwam, and most recently with his current position at Zurn Industries, LLC, which is the first company to relocate its headquarters to Reed Street Yards in Milwaukee, the global hub of water innovation. Products Zurn Industries specializes in water efficiency and sustainability. They offer products such as faucets, toilets, and water management systems for restaurants, hospitals, and commercial buildings. Zurn’s newest system, the <a href="http://www.zurn.com/specification/sundara-handwashing-system-specifier" rel="nofollow" target="_blank"> Sundara Handwashing Systems Specifier</a>, offers a modern, superior handwashing experience. Marketing a Sustainable Brand Marketing a sustainable brand requires authenticity and consistent messaging through the entire brand platform. Companies must walk the walk to be successful. Marketing Sustainable Products The biggest challenge when introducing new sustainable products is bringing awareness to your target market. It starts by identifying the right target market, impressing them with the product, and then introducing the brand promise. <a href="http://www.zurn.com" rel="nofollow" target="_blank">www.zurn.com</a> <a href="https://www.linkedin.com/in/eric-loferski-4174055/" rel="nofollow" target="_blank">Eric Loferski on LinkedIn</a>

Episode 2: Brandstorm Talks with Eric Loferski of Zurn Industries