Rob Gemmell's guest appearances

Rob Gemmell

Marketing The Invisible

Dorie Clark

Gene Hammett

Perry Marshall

Hoss Pratt

Jennifer Gluckow

Sean Campbell

Matthew Pollard

Kyle Gray

Jake Dunlap

Tom Schwab

Andy Paul

M.C. Laubscher

Laura Gassner Otting

Phil Pallen

Nick Loper

OwlTail

﻿Find out why cookie-cutter marketing does not for your business	Learn how to present your offerings and avoid getting lost to the sea of sameness	Discover how Rob teaches entrepreneurs to think differently towards their business and why establishing an empathetic connection is one of his most effective strategiesResources/Links:Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort bit.ly/addwater-why SummaryRob Gemmell is the Creative Director at Apple, award-winning industrial designer, entrepreneur, and consultant to over 100 businesses into a hands-on consulting and coaching practice. Rob’s common objective across all clients: Attracting and keeping high-profit customers and clients. And doing so with less effort and uncertainty.In this episode, Rob Gemmell talks about how he helps entrepreneurs who provide professional services to think differently and radically transform their business. He shares the importance of training your mind the way Apple does by internalizing the three core principles. He also shares how Apple's marketing philosophy endures all challenges.Check out these episode highlights:   00:55 - Rob Gemmel's background as Creative Director at Apple, award-winning Industrial designer, Entrepreneur, and Consultant    01:43 - Rob's ideal client: current or former executives who provide professional services or knowledge or experiences   02:30 - Finding expertise and clarity about offering: problems Rob for his client   03:25 - Competing on price versus proficiency: typical symptoms that Rob's ideal clients manifest    04:05 - Fake Marketing mistake clients does before coming to Rob   04:54 - Rob’s Valuable Free Action - Change description of their business that they have in their mind   06:10 - Rob’s Valuable Free Resource - Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort bit.ly/addwater-why   07:35 - Rob’s Valuable Marketing Tip: Internalize the three core principles of marketing get the ebook here: Apple’s Three Pillars of MarketingTweetable Takeaways from this Episode:“Start with empathy and then lead that into what's unique about the way you deliver your services or the knowledge that you bring to it.” @robxgemmellClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)Tom Poland: Hello, have you want to very well. Welcome to another edition of marketing's the invisible. My name is Tom Poland has always been me out to you from on the sand. A little Castaways beach in Queensland. Australia joined today by Rob Gimmel. Rob, good day and welcome and where you're hanging out.Rob Gemmell: It's a pleasure to be here Tom. Thank you. And I'm joining you from Napa, California.Tom Poland: Napa, California the land of wine and honey.Rob Gemmell: Absolutely correct.Tom Poland: So facts Rob. He's an award-winning industrial designer, so that tells you that he has the ability to think big picture as well as a detail orientated, which is quite rare. One of the very interesting is about Rob folks is that he's not only an industrial designer, but he's also a creative director formerly with apple. So he knows how Apple thinks, develops products and services and markets them. He worked directly with Steve Jobs for a number of years and so, therefore, I had the privilege of learning directly from the feet of one of the greatest product designer and marketers on the planet. And in fact, in history over the last 25 years, he's built on this thinking and these practices in his own business and working with over 200 clients. So Rob, pretty impressive background. Love your work. I've been through the three pillars. I'm enrolled in your course. Thank you. It's transformational thinking level.

﻿ Find out why cookie-cutter marketing does not for your business 	Learn how to present your offerings and avoid getting lost to the sea of sameness 	Discover how Rob teaches entrepreneurs to think differently towards their business and why establishing an empathetic connection is one of his most effective strategies Resources/Links: Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort <a href="http://bit.ly/addwater-why" rel="nofollow" target="_blank">bit.ly/addwater-why</a> Summary Rob Gemmell is the Creative Director at Apple, award-winning industrial designer, entrepreneur, and consultant to over 100 businesses into a hands-on consulting and coaching practice. Rob’s common objective across all clients: Attracting and keeping high-profit customers and clients. And doing so with less effort and uncertainty. In this episode, Rob Gemmell talks about how he helps entrepreneurs who provide professional services to think differently and radically transform their business. He shares the importance of training your mind the way Apple does by internalizing the three core principles. He also shares how Apple's marketing philosophy endures all challenges. Check out these episode highlights: 00:55 - Rob Gemmel's background as Creative Director at Apple, award-winning Industrial designer, Entrepreneur, and Consultant 01:43 - Rob's ideal client: current or former executives who provide professional services or knowledge or experiences 02:30 - Finding expertise and clarity about offering: problems Rob for his client 03:25 - Competing on price versus proficiency: typical symptoms that Rob's ideal clients manifest 04:05 - Fake Marketing mistake clients does before coming to Rob 04:54 - Rob’s Valuable Free Action - Change description of their business that they have in their mind 06:10 - Rob’s Valuable Free Resource - Sign-up for Rob's Webinar:How thinking like Apple can get you remarkable results - with less effort <a href="http://bit.ly/addwater-why" rel="nofollow" target="_blank">bit.ly/addwater-why</a> 07:35 - Rob’s Valuable Marketing Tip: Internalize the three core principles of marketing get the ebook here: Apple’s Three Pillars of Marketing Tweetable Takeaways from this Episode: “Start with empathy and then lead that into what's unique about the way you deliver your services or the knowledge that you bring to it.” @robxgemmellClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello, have you want to very well. Welcome to another edition of marketing's the invisible. My name is Tom Poland has always been me out to you from on the sand. A little Castaways beach in Queensland. Australia joined today by Rob Gimmel. Rob, good day and welcome and where you're hanging out. Rob Gemmell: It's a pleasure to be here Tom. Thank you. And I'm joining you from Napa, California. Tom Poland: Napa, California the land of wine and honey. Rob Gemmell: Absolutely correct. Tom Poland: So facts Rob. He's an award-winning industrial designer, so that tells you that he has the ability to think big picture as well as a detail orientated, which is quite rare. One of the very interesting is about Rob folks is that he's not only an industrial designer, but he's also a creative director formerly with apple. So he knows how Apple thinks, develops products and services and markets them. He worked directly with Steve Jobs for a number of years and so, therefore, I had the privilege of learning directly from the feet of one of the greatest product designer and marketers on the planet. And in fact, in history over the last 25 years, he's built on this thinking and these practices in his own business and working with over 200 clients. So Rob, pretty impressive background. Love your work. I've been through the three pillars. I'm enrolled in your course. Thank you. It's transformational thinking level.

How to Think Differently and Radically Transform your Business – In Just 7 Minutes with Rob Gemmell