Kristen Sweeney's guest appearances

Kristen Sweeney

Mastering the Business of Yoga

The Connected Yoga Teacher Podcast

Abundant Yoga Teacher Podcast

The Hard Corps Marketing Show

Leadership in Action

Kaya Mindlin

Eman Zabi

Shai Plonski

Trina Altman

Emily Sussell

Kate Connell

Kelly DiNardo

Kate Ahl

Allison Rissel

Shannon Crow

Ariele Foster

Brea Johnson

Jivana Heyman

Mado Hesselink

Kamini Natarajan

OwlTail

Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can oftentimes result in writer's block. How do we avoid getting stuck and find the right message? A Marketing Consultant, Ghost Writer, Copywriter, Editor, Owner of Kristen Sweeney Consulting, Kristen Sweeney, shares tips and tricks on how to help business leaders assemble quality content creation.      Takeaways:  When creating content you do not need to be an expert on the topic. Instead chat with an expert in order to get the information needed. Go to the source! Tip #1 for Content Creation: While facilitating conversations for content, have an airtight system for capturing what the thought leader is saying such as a transcription provider. This will help make the content sound more authentic to the leader. Tip #2 for Content Creation: While facilitating conversations for content, empathize that this is a space to brain dump all of their ideas. This will help break the self editing habit some leaders possess.  Tip #3 for Content Creation: While facilitating conversations for content, mine from any existing content available. Whether it be a voice memo, past presentation, or partial notes written down, quality content can be found in many other resources. Ask questions! If you are not sure about a term or concept being used in a piece of content, then the audience might not know what it is either. This will assist in bringing out new ideas! Career advice: Your trajectory does not have to be a straight line. It is ok to have multiple career passions!       Links:  LinkedIn: https://www.linkedin.com/in/kristen-sweeney-56723229/  Kristen Sweeney Consulting: https://www.kristensweeneyconsulting.com        Busted Myths:  High value content is hard. - We often believe that if something has value it has to be difficult to achieve. Companies get stuck trying to either create the perfect content or create content that is full of buzzwords and fluff. Empower leaders to share the information and have another individual organize it. This will help easily facilitate information.       Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show  YouTube - Full video - https://youtu.be/HTf5aKkccus  

Every business needs quality content. It allows a company to bring in more business by engaging with current and prospective customers. However, content creation can oftentimes result in writer's block. How do we avoid getting stuck and find the right message? A Marketing Consultant, Ghost Writer, Copywriter, Editor, Owner of Kristen Sweeney Consulting, Kristen Sweeney, shares tips and tricks on how to help business leaders assemble quality content creation. Takeaways: <ul> <li>When creating content you do not need to be an expert on the topic. Instead chat with an expert in order to get the information needed. Go to the source!</li> <li>Tip #1 for Content Creation: While facilitating conversations for content, have an airtight system for capturing what the thought leader is saying such as a transcription provider. This will help make the content sound more authentic to the leader.</li> <li>Tip #2 for Content Creation: While facilitating conversations for content, empathize that this is a space to brain dump all of their ideas. This will help break the self editing habit some leaders possess. </li> <li>Tip #3 for Content Creation: While facilitating conversations for content, mine from any existing content available. Whether it be a voice memo, past presentation, or partial notes written down, quality content can be found in many other resources.</li> <li>Ask questions! If you are not sure about a term or concept being used in a piece of content, then the audience might not know what it is either. This will assist in bringing out new ideas!</li> <li>Career advice: Your trajectory does not have to be a straight line. It is ok to have multiple career passions!</li> </ul> Links: <ul> <li>LinkedIn: <a href="https://www.linkedin.com/in/kristen-sweeney-56723229/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kristen-sweeney-56723229/</a> </li> <li>Kristen Sweeney Consulting: <a href="https://www.kristensweeneyconsulting.com/" rel="nofollow" target="_blank">https://www.kristensweeneyconsulting.com</a> </li> </ul> Busted Myths: <ul> <li>High value content is hard. - We often believe that if something has value it has to be difficult to achieve. Companies get stuck trying to either create the perfect content or create content that is full of buzzwords and fluff. Empower leaders to share the information and have another individual organize it. This will help easily facilitate information.</li> </ul> Ways to Tune In: <ul> <li>iTunes - <a href="https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763</a> </li> <li>Spotify - <a href="https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn" rel="nofollow" target="_blank">https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn</a> </li> <li>Stitcher - <a href="https://www.stitcher.com/podcast/the-hard-corps-marketing-show" rel="nofollow" target="_blank">https://www.stitcher.com/podcast/the-hard-corps-marketing-show</a> </li> <li>Google Play - <a href="https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show" rel="nofollow" target="_blank">https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show</a> </li> <li>YouTube - Full video - <a href="https://youtu.be/HTf5aKkccus" rel="nofollow" target="_blank">https://youtu.be/HTf5aKkccus</a> </li> </ul>

The Content Miner - Kristen Sweeney - Hard Corps Marketing Show #183

064: Getting Hired by a Yoga Studio with Kristen Sweeney   Have you completed your yoga teacher training and are preparing yourself to look for employment? Shannon and Kristen Sweeney have your back with clear steps to getting hired by a yoga studio that, most importantly, is the right fit for you. It’s the best gift you can give yourself, the studio, and your students.   Kristen Sweeney remembers the first yoga class that lit her up. She was a working as a dancer in Las Vegas, Nevada and tried a Bikram Hot Yoga class. She was “sweaty, drenched, exhausted, hooked, and exhilarated.” Later, as an actor living in New York city, she found yoga to be grounding, gave her a refuge and a sense of safety at a time when her life was hectic, outward facing, and approval seeking.   Kristen reached a point in her life when she wanted to find work that felt rewarding on a daily basis. That led her to teach yoga and share her insights on her blog. Finding a strong connection between herself and yoga teachers through her posts, she wondered if there was something more to explore. Kristen niched down further to create her business Edge of the Mat and is now a business coach for yoga teachers.   On today’s episode, you will be guided through the steps to find the teaching job that is right for you. The steps will take you through a process to determine where you’d like to teach, how to approach the studio, what to expect when you audition and much more. Kristen has also kindly shared the PDF  The Yogi’s Guide to Teaching at a New Studio for when you’ve landed the job. You’ve got this and we wish you all the best in finding the work that lights you up!     07:30 How Kristen’s yoga journey began   10:55 What led Kristen to write her blog Edge of the Mat and how she expanded it into a business   14:20 Was there a gradual realization or a light bulb moment that led her to clearly define her niche   16:50 Step-by-step process to approach studios   17:10 Step 1: Discern which studios you want to approach    If you research to find the studios that fit with you, you are more likely to get the job Important to be able to approach a variety of studios, gyms and community centers- are they close and easy to commute to? Does the community vibe match your style of teaching What is your ideal class size? What do you want in the experience of teaching? What studios fit you? Where would I like to work- be choosy and shift that mindset from desperation to personal choice Take a variety of classes at the locations to find a good fit    22:35 Step 2: Approach the teacher of the class you’ve been taking and approach them with a 2 to 3 sentence ‘pitch’ or introduction including:    Thanking them for class and what you liked about it What you love about the studio and community Asking who would you connect with to set up an audition Leave resumé and consider including your resumé on your website    26:05 Step 3: Planning and Preparing for the audition   30:25 What to do if you don’t hear back from the studio    Follow up- email Show up in person and take one of their classes Don’t take it personally if you don’t hear back, studios get many emails Sometimes it takes quite a while for to hear back- even months! Worth checking in a few months later (in person) to see if a spot has opened up Don’t take it too personally and letting it breathe for a while    33:50 Tips and tricks for teachers auditioning    Prepare :) Detailed sequence planning Create class arc even if it’s a short audition In a Round Robin, situation be prepared to change up your plan depending on your place in the class Structure gives you freedom Prepare yourself for your professional best- externally and internally so you show up as your best, most confident self    38:30 Step 4: Feedback    1:1 time with the studio manager Be open to feedback Feel free to engage and ask questions about the feedback so you can evolve as a yoga teacher    Step 5: Follow Up    Auditioner will hopefully let you know what the next steps are (repeat the instructions to make sure it’s clear and follow up)    41:05 Step 6: Yes, no or Maybe   What is the next step if you get a “thanks but no thanks”        Possible reasons:    Missing self-awareness that misidentified the place as the right fit for you (move on) Studio felt as though you’re not a good fit or that you’re not quite ready skill-wise to join (check in again in the future)    43:30 Coming from a place of personal choice instead of a place of desperation   44:05 How you can work with Kristen   45:20 Shannon’s wrap-up and action steps    Links   Email: kristen@edgeofthemat.com   Kristen’s Website: Edge of the Mat    Edge of the Mat Facebook Group   Kristen on Instagram   PDF gift from Kristen:  Yogi's Guide to Teaching at a New Studio    The Connected Teacher Facebook Group    Follow The Connected Teacher on Youtube   Book a Consultation Call with Shannon   Gratitude to our Sponsor Schedulicity

064: Getting Hired by a Yoga Studio with Kristen Sweeney Have you completed your yoga teacher training and are preparing yourself to look for employment? Shannon and Kristen Sweeney have your back with clear steps to getting hired by a yoga studio that, most importantly, is the right fit for you. It’s the best gift you can give yourself, the studio, and your students. Kristen Sweeney remembers the first yoga class that lit her up. She was a working as a dancer in Las Vegas, Nevada and tried a Bikram Hot Yoga class. She was “sweaty, drenched, exhausted, hooked, and exhilarated.” Later, as an actor living in New York city, she found yoga to be grounding, gave her a refuge and a sense of safety at a time when her life was hectic, outward facing, and approval seeking. Kristen reached a point in her life when she wanted to find work that felt rewarding on a daily basis. That led her to teach yoga and share her insights on her blog. Finding a strong connection between herself and yoga teachers through her posts, she wondered if there was something more to explore. Kristen niched down further to create her business <a href="https://www.edgeofthemat.com/" rel="nofollow" target="_blank">Edge of the Mat</a> and is now a business coach for yoga teachers. On today’s episode, you will be guided through the steps to find the teaching job that is right for you. The steps will take you through a process to determine where you’d like to teach, how to approach the studio, what to expect when you audition and much more. Kristen has also kindly shared the PDF <a href="https://edgeofthemat.lpages.co/the-yogis-guide-to-teaching-at-a-new-studio/" rel="nofollow" target="_blank"> The Yogi’s Guide to Teaching at a New Studio</a> for when you’ve landed the job. You’ve got this and we wish you all the best in finding the work that lights you up!   07:30 How Kristen’s yoga journey began 10:55 What led Kristen to write her blog <a href="https://www.edgeofthemat.com/" rel="nofollow" target="_blank">Edge of the Mat</a> and how she expanded it into a business 14:20 Was there a gradual realization or a light bulb moment that led her to clearly define her niche 16:50 Step-by-step process to approach studios 17:10 Step 1: Discern which studios you want to approach <ol> <li>If you research to find the studios that fit with you, you are more likely to get the job</li> <li>Important to be able to approach a variety of studios, gyms and community centers- are they close and easy to commute to?</li> <li>Does the community vibe match your style of teaching</li> <li>What is your ideal class size?</li> <li>What do you want in the experience of teaching? What studios fit you?</li> <li>Where would I like to work- be choosy and shift that mindset from desperation to personal choice</li> <li>Take a variety of classes at the locations to find a good fit</li> </ol> 22:35 Step 2: Approach the teacher of the class you’ve been taking and approach them with a 2 to 3 sentence ‘pitch’ or introduction including: <ul> <li>Thanking them for class and what you liked about it</li> <li>What you love about the studio and community</li> <li>Asking who would you connect with to set up an audition</li> <li>Leave resumé and consider including your resumé on your website</li> </ul> 26:05 Step 3: Planning and Preparing for the audition 30:25 What to do if you don’t hear back from the studio <ul> <li>Follow up- email</li> <li>Show up in person and take one of their classes</li> <li>Don’t take it personally if you don’t hear back, studios get many emails</li> <li>Sometimes it takes quite a while for to hear back- even months!</li> <li>Worth checking in a few months later (in person) to see if a spot has opened up</li> <li>Don’t take it too personally and letting it breathe for a while</li> </ul> 33:50 Tips and tricks for teachers auditioning <ul> <li>Prepare :)</li> <li>Detailed sequence planning</li> <li>Create class arc even if it’s a short audition</li> <li>In a Round Robin, situation be prepared to change up your plan depending on your place in the class</li> <li>Structure gives you freedom</li> <li>Prepare yourself for your professional best- externally and internally so you show up as your best, most confident self</li> </ul> 38:30 Step 4: Feedback <ul> <li>1:1 time with the studio manager</li> <li>Be open to feedback</li> <li>Feel free to engage and ask questions about the feedback so you can evolve as a yoga teacher</li> </ul> Step 5: Follow Up <ul> <li>Auditioner will hopefully let you know what the next steps are (repeat the instructions to make sure it’s clear and follow up)</li> </ul> 41:05 Step 6: Yes, no or Maybe What is the next step if you get a “thanks but no thanks”      Possible reasons: <ol> <li>Missing self-awareness that misidentified the place as the right fit for you (move on)</li> <li>Studio felt as though you’re not a good fit or that you’re not quite ready skill-wise to join (check in again in the future)</li> </ol> 43:30 Coming from a place of personal choice instead of a place of desperation 44:05 How you can work with Kristen 45:20 Shannon’s wrap-up and action steps Links Email: kristen@edgeofthemat.com Kristen’s Website: <a href="https://www.edgeofthemat.com/" rel="nofollow" target="_blank">Edge of the Mat</a> <a href="https://www.facebook.com/groups/edgeofthematteachers/" rel="nofollow" target="_blank"> Edge of the Mat Facebook Group</a> <a href="https://www.instagram.com/edgeofthemat/" rel="nofollow" target="_blank">Kristen on Instagram</a> PDF gift from Kristen: <a href="https://edgeofthemat.lpages.co/the-yogis-guide-to-teaching-at-a-new-studio/" rel="nofollow" target="_blank"> Yogi's Guide to Teaching at a New Studio</a> <a href="https://www.facebook.com/groups/connectedyogateacher/" rel="nofollow" target="_blank"> The Connected Teacher Facebook Group</a> <a href="https://www.youtube.com/channel/UCoxywHUK4UVwkkKVhsbfZSg" rel="nofollow" target="_blank"> Follow The Connected Teacher on Youtube</a> <a href="http://www.theconnectedyogateacher.com/consultation/" rel="nofollow" target="_blank">Book a Consultation Call with Shannon</a> Gratitude to our Sponsor <a href="https://www.schedulicity.com/" rel="nofollow" target="_blank">Schedulicity</a>

064: Getting Hired by a Yoga Studio with Kristen Sweeney

On this episode of the podcast, I'm joined by Kristen Sweeney from Edge of the Mat. Kristen came to yoga from an acting and performing background, and since then has grown her business to teaching yoga and supporting yoga teachers to help them grow their businesses. On this episode, Kristen and I dive into the yoga of money. The biggest complaint we hear from yoga teachers is that they are overworked and underpaid and we both firmly believe that it's possible to make money in the yoga industry! We chat about how we can reframe our thoughts around money, and Kristen shares tips for shifting your perspective around money, including shifting thoughts around non-attachment, and the scarcity mindset. She also talks about tips for getting jobs as a yoga teacher, and how to ask for a raise. Finally, we discuss the pros and cons of being online in a profession where we encourage being present, and how we can find the balance between being present for our students and building a following and additional revenue stream online. Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is the app for you. The FavYogis app puts control and freedom in your hands. Update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!   No more updating your schedule in multiple places for students to MAYBE stumble across it. Students simply open FavYogis and your schedule will be there.    With FavYogis, you can receive donations or tips from students, send students notifications about class updates, set prices and ticket availability, and auto-send reminders to students.  Just your yoga. Teachers add classes. Students add teachers. Students and teachers stay connected. Get the FavYogis app on any app store for free. Use code MBOM and let them know I sent you! I am so excited to be launching Yoga Business Bootcamp, a 12-module course to help you with all things yoga business! I take you from dream job creation, through building a website, creating a yoga teacher resume, expanding your offerings, building your sales funnel, expanding your offerings and much more. If you are looking to grow and expand your yoga business, this is for you. Learn more here!

On this episode of the podcast, I'm joined by Kristen Sweeney from Edge of the Mat. Kristen came to yoga from an acting and performing background, and since then has grown her business to teaching yoga and supporting yoga teachers to help them grow their businesses. On this episode, Kristen and I dive into the yoga of money. The biggest complaint we hear from yoga teachers is that they are overworked and underpaid and we both firmly believe that it's possible to make money in the yoga industry! We chat about how we can reframe our thoughts around money, and Kristen shares tips for shifting your perspective around money, including shifting thoughts around non-attachment, and the scarcity mindset. She also talks about tips for getting jobs as a yoga teacher, and how to ask for a raise. Finally, we discuss the pros and cons of being online in a profession where we encourage being present, and how we can find the balance between being present for our students and building a following and additional revenue stream online. Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is the app for you. The FavYogis app puts control and freedom in your hands. Update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!   No more updating your schedule in multiple places for students to MAYBE stumble across it. Students simply open FavYogis and your schedule will be there.   With FavYogis, you can receive donations or tips from students, send students notifications about class updates, set prices and ticket availability, and auto-send reminders to students. Just your yoga. Teachers add classes. Students add teachers. Students and teachers stay connected. Get the FavYogis app on any app store for free. Use code MBOM and let them know I sent you! I am so excited to be launching <a href="https://yogabusinessbootcamp.teachable.com/" rel="noopener noreferrer nofollow" target="_blank">Yoga Business Bootcamp</a>, a 12-module course to help you with all things yoga business! I take you from dream job creation, through building a website, creating a yoga teacher resume, expanding your offerings, building your sales funnel, expanding your offerings and much more. If you are looking to grow and expand your yoga business, this is for you. <a href="http://www.mbomyoga.com/yogabusinessbootcamp/" rel="noopener noreferrer nofollow" target="_blank">Learn more here!</a>

The Yoga of Money with Kristen Sweeney