Carolien Mertens's guest appearances

Carolien Mertens

Financial Fluency: How Women Thrive Outside of the 9 to 5

THE VISIBLE ENTREPRENEUR

License To Receive

Katya Varbanova

Minling Chuang

Heather Havenwood

Gabriela Pereira

Emily Ann Peterson

Carol Egan

Nathan Barry

Rachel Pedersen

Kendrick Shope

Christina Scalera

Amanda Steinberg

Michelle Lewis

Jen Mavros

Patricia Lohan

Jen Hemphill

OwlTail

Carolien Mertens helps entrepreneurs and coaches create and sell out their dream live event, in-person mastermind or retreat. She is a contributor to major publications such as the Huffington Post and Thrive Global. She has organised over 100 events and welcomed more than 10000 participants. Among those participants were Heads of State, Royalty and celebrities. Her #1 priority is to give her clients the opportunity to focus and thrive on their in-person event through her signature flexible planning strategy and promotion, that ensures sold out events, smooth event flow &amp; intense participant experience. What got you into this? What do you really love about it? Enrolled into event planning step by step (wasn’t planned). History major in university. Internship for an art auction house. Learned how to plan auctions, how to welcome guests, making sure everything went smooth. After 2 years, started to work for a full time conference agency in Brussels. 1 year ago (2016), she decided to go freelance. Now: Serving entrepreneurs and coaches all over the word. Living in Brussels. Passionate about productivity (started reading productivity blogs. Book “I will teach you to be rich” by Ramit Sethi.) Learned about online education world. Felt drawn to new way of doing business, learning, planning your life. Saw trend of online business and connecting with audience offline. Saw the market. Dove in. Combined her personal passion with her skills.  What entrepreneurs have you worked with? What was the experience like to put the events together? Smaller events: Cycle of group coachings. Everything has to go smooth and fit in with their day to day business planning. Large corporations have different departments. Maybe in-house event planner. But entrepreneurs are smaller. The entrepreneur is the face of the event. Their clients are coming. Has to be authentic. People have to have a great time, have to have the possibility to connect in person. Large corporation’s employees are not as emotionally invested as an entrepreneur would be  What are the different steps / aspects to host a live event for approx 20-50 people? Get clear on your vision (atmosphere, speakers, feeling of the event). Why do you want to host an event? What’s your reason? Have the attendees been following you? Have they worked with you? Is it an event for clients? Do you want to promote a premium service? Do you want to step up as an expert in your field? Do you want to bring your community together face to face (connector)? Logistics (where, when, for who) How are you going to promote the event Agenda of the event (content, line up of speakers)  Let’s say we are planning an event for 20 people to establish authority in market (visibility) and I have a vision board / feeling of what I want the event to be. What would be my next step? Establish date(s) Event season is early Sept to mid Nov (all conference rooms are booked) Be creative on the venue When are people able to travel (you

<h3>Carolien Mertens helps entrepreneurs and coaches create and sell out their dream live event, in-person mastermind or retreat. She is a contributor to major publications such as the Huffington Post and Thrive Global. She has organised over 100 events and welcomed more than 10000 participants. Among those participants were Heads of State, Royalty and celebrities. Her #1 priority is to give her clients the opportunity to focus and thrive on their in-person event through her signature flexible planning strategy and promotion, that ensures sold out events, smooth event flow &amp; intense participant experience.</h3><p> </p><h3><strong>What got you into this? What do you really love about it?</strong></h3><ul> <li>Enrolled into event planning step by step (wasn’t planned). History major in university. Internship for an art auction house. Learned how to plan auctions, how to welcome guests, making sure everything went smooth.</li> <li>After 2 years, started to work for a full time conference agency in Brussels. 1 year ago (2016), she decided to go freelance.</li> <li>Now: Serving entrepreneurs and coaches all over the word. Living in Brussels.</li> <li>Passionate about productivity <em>(started reading productivity blogs. Book “I will teach you to be rich” by Ramit Sethi.)</em></li> <li>Learned about online education world. Felt drawn to new way of doing business, learning, planning your life. Saw trend of online business and connecting with audience offline.</li> <li>Saw the market. Dove in. Combined her personal passion with her skills.</li> </ul><h3> </h3><h3><strong>What entrepreneurs have you worked with? What was the experience like to put the events together?</strong></h3><ul> <li>Smaller events: Cycle of group coachings. Everything has to go smooth and fit in with their day to day business planning.</li> <li>Large corporations have different departments. Maybe in-house event planner. But entrepreneurs are smaller. The entrepreneur is the face of the event. Their clients are coming. Has to be authentic.</li> <li>People have to have a great time, have to have the possibility to connect in person.</li> <li>Large corporation’s employees are not as emotionally invested as an entrepreneur would be</li> </ul><p> </p><h3><strong>What are the different steps / aspects to host a live event for approx 20-50 people?</strong></h3><ul> <li>Get clear on your vision <em>(atmosphere, speakers, feeling of the event)</em>. Why do you want to host an event? What’s your reason? Have the attendees been following you? Have they worked with you?</li> <li>Is it an event for clients? Do you want to promote a premium service? Do you want to step up as an expert in your field? Do you want to bring your community together face to face <em>(connector)</em>?</li> <li>Logistics (where, when, for who)</li> <li>How are you going to promote the event</li> <li>Agenda of the event (content, line up of speakers)</li> </ul><h3> </h3><h3><strong>Let’s say we are planning an event for 20 people to establish authority in market (visibility) and I have a vision board / feeling of what I want the event to be. What would be my next step?</strong></h3><ul> <li>Establish date(s)</li> <li>Event season is early Sept to mid Nov (all conference rooms are booked)</li> <li>Be creative on the venue</li> <li>When are people able to travel (you</li></ul>

051 | CAROLIEN MERTENS | Hosting Your First Live Event

Today on Financial Fluency I am excited to have Carolien Mertens on the show.  Carolien is a live event planner based in Brussels who has has an extensive background in conference planning and has an ever expanding network of contacts around the world.  She plans everything from large group events, right down to smaller retreats with groups of 10-12 participants.  Carolien also hosts an Introduction to the Online World event  for local entrepreneurs so she has been on both sides of event planning. When planning an event for someone, Carolien offers a variety of services, according to the needs of her client. Her fees are based on either a per person flat rate for the management of the event, with a per person fee added on for additional services.   When starting to plan an event, Carolien interviews her client, going over everything from the vision they have, who the participants are, what the agenda is, and the desired outcome.  Location, and budget are major components of the planning, as well as timelines and suppliers needed to bring everything together.  Carolien shares how entrepreneurs often have great outcomes when they host low cost events, and upsell to a more expensive product, such as 1:1 coaching sessions.  If profit from the event itself is the goal, she suggests having regular tickets that cover the cost of the event, as well as premium tickets where the profit is made.    There are many benefits that come out of hosting live events.  For the participants, and host alike, a deeper connection is obtained from face to face contact.  Live events also provide an amazing venue for learning a new skill, without interruptions.  And for participants, connecting in person with an influencer is a huge honor, and often life-changing.        You can connect with Carolien on her website at www.carolienmertens.com , on Facebook at , and on LinkedIn at https://be.linkedin.com/in/carolienmertens Resources: Carolien’s free actionable guide, The Starter Guide to Planning Your Event, is available for download HERE.     About Carolien: Carolien Mertens is a live event planner who helps entrepreneurs create their dream one-day live event, multi-day conference, or premium mastermind retreat.  Carolien has planned over 100 events for Fortune 500 companies like World Bank, the World Health Organisation, and several European Governments and Ministerial Cabinets -- serving over 10,000 participants.  She works with entrepreneurs in Europe as well as worldwide to bring their event vision to life -- taking care of every last detail, negotiating on the best prices, and creating an incredible participant experience. 

<p>Today on Financial Fluency I am excited to have Carolien Mertens on the show.  Carolien is a live event planner based in Brussels who has has an extensive background in conference planning and has an ever expanding network of contacts around the world.  She plans everything from large group events, right down to smaller retreats with groups of 10-12 participants. </p> <p>Carolien also hosts an <em>Introduction to the Online World</em> event  for local entrepreneurs so she has been on both sides of event planning.</p> <p>When planning an event for someone, Carolien offers a variety of services, according to the needs of her client. Her fees are based on either a per person flat rate for the management of the event, with a per person fee added on for additional services.  </p> <p>When starting to plan an event, Carolien interviews her client, going over everything from the vision they have, who the participants are, what the agenda is, and the desired outcome.  Location, and budget are major components of the planning, as well as timelines and suppliers needed to bring everything together. </p> <p>Carolien shares how entrepreneurs often have great outcomes when they host low cost events, and upsell to a more expensive product, such as 1:1 coaching sessions.  If profit from the event itself is the goal, she suggests having regular tickets that cover the cost of the event, as well as premium tickets where the profit is made.   </p> <p>There are many benefits that come out of hosting live events.  For the participants, and host alike, a deeper connection is obtained from face to face contact.  Live events also provide an amazing venue for learning a new skill, without interruptions.  And for participants, connecting in person with an influencer is a huge honor, and often life-changing.     </p> <p> </p> <p>You can connect with Carolien on her website at <a href="http://www.carolienmertens.com/" rel="nofollow" target="_blank">www.carolienmertens.com</a> , on Facebook at , and on LinkedIn at <a href="https://be.linkedin.com/in/carolienmertens" rel="nofollow" target="_blank">https://be.linkedin.com/in/carolienmertens</a></p> <p>Resources:</p> <p>Carolien’s free actionable guide,<a href="https://www.dropbox.com/s/eb37jdteuebekm5/CarolienMertens-Opt-inFreebie.pdf?dl=0" rel="nofollow" target="_blank"> The Starter Guide to Planning Your Event</a>, is available for download <a href="http://www.carolienmertens.com/financialfluency/" rel="nofollow" target="_blank">HERE</a>.  </p> <p> </p> <p>About Carolien:</p> <p>Carolien Mertens is a live event planner who helps entrepreneurs create their dream one-day live event, multi-day conference, or premium mastermind retreat. </p> <p>Carolien has planned over 100 events for Fortune 500 companies like World Bank, the World Health Organisation, and several European Governments and Ministerial Cabinets -- serving over 10,000 participants. </p> <p>She works with entrepreneurs in Europe as well as worldwide to bring their event vision to life -- taking care of every last detail, negotiating on the best prices, and creating an incredible participant experience. </p>

Episode #80 Successful Event Planning with Carolien Mertens