Anil Malhotra's guest appearances

Anil Malhotra

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

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Bill Johnson

Sam Houston

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OwlTail

Consumer segmentation can be a dangerous exercise - get it wrong and your strategy could completely fall apart, going after the wrong kinds of consumers or simply impractical. Coupled with digital means of targeting, and it can also lead businesses to buying against the wrong people in media. This week, we're joined by Anil Malhotra from ad-tech company Bango, exploring the virtues (and limits) of purchase based segmentations.

Is Purchase Based Behavior The Future Of Consumer Segmentation? With Anil Malhotra

The complex world of supply, demand and dynamic pricing is broken down in stark detail with Analytix President Anil Malhotra. The conversation extends into both the primary and secondary ticketing market, as well as the philosophical reasons why to and why not to dynamically price tickets. Malhotra works with major symphony orchestras and sports organizations in the U.S., Canada, Australia &amp; Europe on pricing analytics, and his knowledge in the area extends beyond the seats into the hard numbers of how customer buying habits factor into price, supply and demand. www.analytixlive.com

<p>The complex world of supply, demand and dynamic pricing is broken down in stark detail with Analytix President Anil Malhotra. The conversation extends into both the primary and secondary ticketing market, as well as the philosophical reasons why to and why not to dynamically price tickets. Malhotra works with major symphony orchestras and sports organizations in the U.S., Canada, Australia &amp; Europe on pricing analytics, and his knowledge in the area extends beyond the seats into the hard numbers of how customer buying habits factor into price, supply and demand. <a href="http://www.analytixlive.com" rel="nofollow" target="_blank">www.analytixlive.com</a></p>

Tao of Sports Ep. 177 – Anil Malhotra (President, Analytix)