Allen Rosenshine's guest appearances

Allen Rosenshine

The Advertising Show

Great Minds

OwlTail

When it comes to living legends in our industry, few have earned the title like Allen Rosenshine. Allen takes us through his incredible career, starting with his early days as a copywriter at BBDO to his time as BBDO president 15 years later, and all points in between. Chapters:  02:46 – 11:08 – On his early career in the advertising industry 11:09 – 14:22 – Building enduring brands 14:25 – 28:19 – The merger of BBDO and Needham 28:19 – 30:12 – Role of media back in the early days 30:17 – 31:50 – How technology was starting to dictate change 31:51 – 33:45 – The difference between creative and media 33:45 – 37:49 – The evolution of the marketing communications landscape 37:49 – 42:46 – Favorite clients, favorite ad campaigns 42:47 – 48:26 – The Partnership for Drug Free America  Recorded content structured by Snackable.AI

When it comes to living legends in our industry, few have earned the title like Allen Rosenshine. Allen takes us through his incredible career, starting with his early days as a copywriter at BBDO to his time as BBDO president 15 years later, and all points in between. Chapters: <ul> <li>02:46 – 11:08 – On his early career in the advertising industry</li> <li>11:09 – 14:22 – Building enduring brands</li> <li>14:25 – 28:19 – The merger of BBDO and Needham</li> <li>28:19 – 30:12 – Role of media back in the early days</li> <li>30:17 – 31:50 – How technology was starting to dictate change</li> <li>31:51 – 33:45 – The difference between creative and media</li> <li>33:45 – 37:49 – The evolution of the marketing communications landscape</li> <li>37:49 – 42:46 – Favorite clients, favorite ad campaigns</li> <li>42:47 – 48:26 – The Partnership for Drug Free America</li> </ul> Recorded content structured by <a href="http://Snackable.AI" rel="nofollow" target="_blank">Snackable.AI</a>

EP160: Allen Rosenshine, Advertising Industry Legend

Co-host Brad Forsythe interviews Allen Rosenshine, former Chairman of BBDO. Allen has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. In 1986, Allen spearheaded what Time magazine called advertising’s “big bang” which was the...