Richard Laermer's guest appearances

Richard Laermer

Up Next with Gabriella Mirabelli

The Publicity Show

Chris Bailey

Ben Johnson

Jason Harris

Kevin Avery

Peter Shankman

Shoshana Zuboff

Caitlin Long

Rohit Bhargava

John Gallagher

Paul Mecurio

Daniel McCarthy

Richard Lawson

Mike Green

Dan Kuschell

Stacy Francis

OwlTail

Richard Laermer founded RLM PR in 1991. A former journalist, he is the author of five bestselling books including Trendspotting, Punk Marketing and Full Frontal PR. On today’s episode, Richard takes us into the next generation of PR and the intersection of traditional and unconventional public relations.Topics include: How and why Richard founded RLM PR A look at Richard’s business books and the road to becoming a thought leader The future of PR: tactics, strategies, and Richard’s breakthrough methodology What’s next for Richard And more An oft-quoted authority on media relations, thought leadership and culture, Laermer is a PR know-it-all and former journalist whose work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor &amp; Publisher, and others.He founded RLM PR after a brief stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.Learn more about Richard Laermer: https://rlmpr.com/ LinkedIn  Twitter  The post Richard Laermer: Inside the Future of Public Relations appeared first on Up Next.

Richard Laermer founded RLM PR in 1991. A former journalist, he is the author of five bestselling books including <a href="https://www.amazon.com/2011-Trendspotting-Decade-Richard-Laermer/dp/B003D7JTM2" rel="noopener nofollow" target="_blank">Trendspotting</a>, <a href="https://www.amazon.com/Punk-Marketing-Your-Join-Revolution/dp/0061151114/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1541075824&amp;sr=1-1&amp;keywords=Punk+Marketing" rel="noopener nofollow" target="_blank">Punk Marketing</a> and <a href="https://www.amazon.com/Full-Frontal-PR-Building-Business/dp/B002JW86XA/ref=sr_1_1?ie=UTF8&amp;qid=1541075846&amp;sr=1-1&amp;keywords=Full+Frontal+PR+richard+laermer" rel="noopener nofollow" target="_blank">Full Frontal PR</a>. On today’s episode, Richard takes us into the next generation of PR and the intersection of traditional and unconventional public relations.Topics include:<ul> <li>How and why Richard founded RLM PR</li> <li>A look at Richard’s business books and the road to becoming a thought leader</li> <li>The future of PR: tactics, strategies, and Richard’s breakthrough methodology</li> <li>What’s next for Richard</li> <li>And more</li> </ul>An oft-quoted authority on media relations, thought leadership and culture, Laermer is a PR know-it-all and former journalist whose work as a reporter dates to 1979; his columns, reporting and reviews have been published in The New York Times, New York Daily News, Reuters, USA Today, Crain’s, New York Observer, People, Us Weekly, Chief Executive, Washington Post, Rolling Stone, Editor &amp; Publisher, and others.He founded RLM PR after a brief stint as PR Director at Columbia Business School; there he recognized companies’ increasing need for effective media representation and saw clearly that publicity people were not grasping the intricacies of their clients’ businesses. Laermer understood how to deliver results for his clients while respecting the demands placed on overburdened reporters, and created a new PR methodology to do just this.<h3>Learn more about Richard Laermer:</h3><ul> <li><a href="https://rlmpr.com/" rel="noopener nofollow" target="_blank">https://rlmpr.com/</a></li> <li><a href="https://www.linkedin.com/in/laermer/" rel="noopener nofollow" target="_blank">LinkedIn </a></li> <li><a href="https://twitter.com/fabienriggall" rel="noopener nofollow" target="_blank">Twitter </a></li> </ul>The post <a href="http://www.upnextpodcast.com/richard-laermer-inside-future-public-relations/" rel="nofollow" target="_blank">Richard Laermer: Inside the Future of Public Relations</a> appeared first on <a href="http://www.upnextpodcast.com" rel="nofollow" target="_blank">Up Next</a>.

Richard Laermer: Inside the Future of Public Relations

Here's how to listen to the show. First click on the title ofthe show you are interested in. Then left click one time on the PODbutton which is to the immediate left of the show title. This shouldcause your default media player to appear and you now just have to hitthe play button in order for the show to begin. You can also downloadthe show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to frequently-quoted authority on media culture and hype,Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C.,is a former magazine and newspaper journalist, CEO of RLM PR, bestsellingauthor of the perennial PR handbook Full Frontal PR, widely sought-afterspeaker and media trainer, and the co-host of TLC’s cult program Taking Care ofBusiness (2005). His BadPitchBlog (BadRelease.com) is theindustry’s watchdog, and a recipient of PRSA’s Bronze Anvil Medal for BestBlog.Laermer is also author of Punk Marketing(www.punkmarketing.com) and the soon-to-launch book - 2011: Trendspotting forthe Next Decade from McGraw-Hill.                During the show Richard explained how smart managers in the coming decade will be doing more mentoring of the newcomers in their company and encourage them to be more disruptive. For more information about Richard, his firm, his blog and his books go to one of his websites www.laermer.com and/or www.rlmpr.com Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.

Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=274582858" rel="nofollow" target="_blank">Now you can also find us on iTunes by clicking on this link.</a>Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of <a href="http://www.flourishingbusiness.com/" rel="nofollow" target="_blank">Flourishing Business</a>, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular <a href="http://www.drfitnessandthefatguy.com/" rel="nofollow" target="_blank">Dr Fitness and the Fat Guy show</a> and several other Atlanta-based radio shows.This afternoon we spoke to frequently-quoted authority on media culture and hype, Richard Laermer. The 2007 inductee into the PR Hall of Fame in Washington D.C., is a former magazine and newspaper journalist, CEO of RLM PR, bestselling author of the perennial PR handbook Full Frontal PR, widely sought-after speaker and media trainer, and the co-host of TLC’s cult program Taking Care of Business (2005). His BadPitchBlog (<a href="http://www.badrelease.com/" rel="nofollow" target="_blank">BadRelease.com</a>) is the industry’s watchdog, and a recipient of PRSA’s Bronze Anvil Medal for Best Blog. Laermer is also author of Punk Marketing (<a href="http://www.punkmarketing.com" rel="nofollow" target="_blank">www.punkmarketing.com</a>) and the soon-to-launch book - 2011: Trendspotting for the Next Decade from McGraw-Hill.               During the show Richard explained how smart managers in the coming decade will be doing more mentoring of the newcomers in their company and encourage them to be more disruptive. For more information about Richard, his firm, his blog and his books go to one of his websites <a href="http://www.laermer.com" rel="nofollow" target="_blank">www.laermer.com</a> and/or <a href="http://www.rlmpr.com" rel="nofollow" target="_blank">www.rlmpr.com</a> Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ <a href="http://FlourishingBusiness.com" rel="nofollow" target="_blank">FlourishingBusiness.com</a>. We will try to get them on the show.

The Publicity Show Interviews Richard Laermer, Author of Full Frontal PR and  2011:TrendSpotting For The Next Decade