Drew Sheinman's guest appearances

Drew Sheinman

The Sports Entrepreneurs Podcast by Marcus Luer

For the Love of Sports with Michael Rasile

Welcome to the Arena

Rahul Sood

Chris Adams

David Meltzer

Ben Smith

Chris Smith

Chris O'Dowd

Joe De Sena

Andrew Collins

Richard Jefferson

Matt Tifft

Kelsey Ramsden

Chris Williams

Matt Lombardi

Jadd Schmeltzer

Randall Thompson

OwlTail

Summary:A company culture where you win together or lose together as a team gives everyone an incentive to perform at their best. It also creates supportive environments where strategic risk-taking is encouraged, opening the door to new opportunities. In private equity, a lot of scrutiny goes into every investment decision, but there's one factor that has historically been overlooked: human capital. However, there's been a shift in recent years. Companies ahead of the curve in recognizing value in the human element in their portfolio companies now have a chance to pull ahead in what is becoming an increasingly competitive space. My guests today, Eli Manning and Drew Sheinman, are both partners at Brand Velocity Group. BVG is a PE firm with a unique investment approach, partnering with the companies they acquire to help them innovate and accelerate their businesses through specialized operating resources, in-house marketing, and their thoughtful approach to human capital. Before joining BVG as founding partner, Drew's career spanned time with William Morris Endeavor, Coca-Cola, Madison Square Garden, the Baltimore Orioles, the New York Mets, and the Breeders' Cup (among others). He's also made some significant industry contributions including developing new financial models for commercial real estate, and athletes becoming business owners. Eli Manning is a two-time Super Bowl winning NFL quarterback and two-time Super Bowl MVP, who has turned his attention to private equity and brings along an impressive track record of adding value to the brands he endorses, invests in, and is otherwise associated with. In this episode, I learn about the ways BVG differentiates from other firms, and why they felt like the right fit for Eli as he was considering his next move post-retirement from the NFL.Highlights: BVG's differentiated approach to private equity (03:52) Eli explains how he became involved with BVG (05:23) Eli describes the benefits of BVG's marketing strategy, and why he enthusiastically supports their internal incentive program (07:15) Drew explains the structure of BVG's high-profile accelerator program (09:05) Drew shares how BVG is attempting to make private equity a more appealing industry for young talent entering the workforce (13:02) Drew and Eli discuss The BBQ Guys and their association with the Manning family (14:15) BVG's "white space opportunity" strategy, and their partnership with Original Footwear (18:53) Why Jay Glazer is a good fit to represent Original Footwear (19:47) Eli looks ahead to his future with BVG (21:06) Eli's thoughts on the New York Giants' 2022 draft strategy (23:08) Links:ICR TwitterICR LinkedInICR WebsiteEli Manning TwitterDrew Sheinman LinkedInBrand Velocity Group WebsiteBrand Velocity Group LinkedInThe BBQ GuysOriginal FootwearJay Glazer TwitterFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, elizabeth@lowerstreet.co.

Summary: A company culture where you win together or lose together as a team gives everyone an incentive to perform at their best. It also creates supportive environments where strategic risk-taking is encouraged, opening the door to new opportunities. In private equity, a lot of scrutiny goes into every investment decision, but there's one factor that has historically been overlooked: human capital. However, there's been a shift in recent years. Companies ahead of the curve in recognizing value in the human element in their portfolio companies now have a chance to pull ahead in what is becoming an increasingly competitive space.  My guests today, Eli Manning and Drew Sheinman, are both partners at Brand Velocity Group. BVG is a PE firm with a unique investment approach, partnering with the companies they acquire to help them innovate and accelerate their businesses through specialized operating resources, in-house marketing, and their thoughtful approach to human capital. Before joining BVG as founding partner, Drew's career spanned time with William Morris Endeavor, Coca-Cola, Madison Square Garden, the Baltimore Orioles, the New York Mets, and the Breeders' Cup (among others). He's also made some significant industry contributions including developing new financial models for commercial real estate, and athletes becoming business owners. Eli Manning is a two-time Super Bowl winning NFL quarterback and two-time Super Bowl MVP, who has turned his attention to private equity and brings along an impressive track record of adding value to the brands he endorses, invests in, and is otherwise associated with.  In this episode, I learn about the ways BVG differentiates from other firms, and why they felt like the right fit for Eli as he was considering his next move post-retirement from the NFL. Highlights:<ul> <li>BVG's differentiated approach to private equity (03:52)</li> <li>Eli explains how he became involved with BVG (05:23)</li> <li>Eli describes the benefits of BVG's marketing strategy, and why he enthusiastically supports their internal incentive program (07:15)</li> <li>Drew explains the structure of BVG's high-profile accelerator program (09:05)</li> <li>Drew shares how BVG is attempting to make private equity a more appealing industry for young talent entering the workforce (13:02)</li> <li>Drew and Eli discuss The BBQ Guys and their association with the Manning family (14:15)</li> <li>BVG's "white space opportunity" strategy, and their partnership with Original Footwear (18:53)</li> <li>Why Jay Glazer is a good fit to represent Original Footwear (19:47)</li> <li>Eli looks ahead to his future with BVG (21:06)</li> <li>Eli's thoughts on the New York Giants' 2022 draft strategy (23:08)</li> </ul>Links:<a href="https://twitter.com/icrpr?lang=en" rel="nofollow" target="_blank">ICR Twitter</a><a href="https://www.linkedin.com/company/icr/" rel="nofollow" target="_blank">ICR LinkedIn</a><a href="http://icrinc.com" rel="nofollow" target="_blank">ICR Website</a><a href="https://twitter.com/EliManning?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Eli Manning Twitter</a><a href="https://www.linkedin.com/in/drewsheinman/" rel="nofollow" target="_blank">Drew Sheinman LinkedIn</a><a href="https://brandvelocitygroup.com/" rel="nofollow" target="_blank">Brand Velocity Group Website</a><a href="https://www.linkedin.com/company/brandvelocitygroup/" rel="nofollow" target="_blank">Brand Velocity Group LinkedIn</a><a href="https://www.bbqguys.com/" rel="nofollow" target="_blank">The BBQ Guys</a><a href="https://originalfootwear.com/" rel="nofollow" target="_blank">Original Footwear</a><a href="https://twitter.com/JayGlazer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank">Jay Glazer Twitter</a> Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, <a href="mailto:elizabeth@lowerstreet.co">elizabeth@lowerstreet.co</a>.

Eli Manning and Drew Sheinman, Partners at Brand Velocity Group  — Pro Sports and Private Equity: A differentiated approach to managing PE portfolios

Drew Sheinman’s career is a 40 year smorgasbord in the world of sports, sports marketing, entertainment and now Private Equity from MLB, MSG, Coca-Cola, Breeders Cup, Endeavor to now Brand Velocity Partners.  Incredible journey from the humble days of a management trainee in the MLB in 1979 to now running his own Private Equity partnership. As always, enjoy listening and learning.   Key Highlights Starting his career as one of the first Management trainees in the MLB Baltimore Orioles stories, working with new ownership, winning the World Series in 1983 Next stop New York Mets, as a Yankees fan, creating new marketing and revenue streams.  “Let’s go Mets” rally song for 1986 World Series Champion – according to Rolling Stone Magazine, the greatest anthem in baseball. https://youtu.be/2N4VIXM1RJk Two World Series Rings from Orioles and Mets days. Started his first own company, integrating sports and entertainment. Investor pulled the plug.   Madison Square Garden – marketing and business development for the teams across many different genres, sports, entertainment, etc Created the first MLB Fan Fest around the All-Star weekend.  MSG owned the concept.  Still running 20 years later. Coca-Cola Director Sports Marketing – they wanted someone from the outside looking in Coca- Cola Olympic City – at the Atlanta 1996 Olympics, Theme Park concept, etc almost a 1,000 presentations to get it approved – great success story From FMCG to Real Estate -  Running Malls for Simon Brand Ventures (250 Malls across the US). Turning them into entertainment complexes. 2 Billion visitors annually. Simon live media network. Tiki Barber (NFL NY Giants player) partnership -  Tiki Ventures (replicating Magic Johnson success story, bringing athletes into business opportunities) Breeders Cup – Chief Marketing/Revenue officer – 30-day crash course around the industry – Endeavor (WME-IMG) – Brand Ventures – first agency for retired American Football players (22,000), talent management from athletes, Hollywood stars to supermodels (Agent 2.0) – working with Kobe Bryant Brand Velocity Partners – Private Equity – started 2 years ago – independent sponsors model (closed several acquisitions already) – focus on middle-market companies Barbeque Guys – brought in Manning Football family and other players as investors and brand ambassadors Core Values:  integrity, kindness, carrying -  creating balance – do well and do good Not a fund (independent sponsor model) – looking for deals which fits the model, Ebida threshold.  Then raise the funds to close the deal. Looking across health, wellness, Tech, food &amp; nutrition, etc -  other deals Original Footwear (Military Footwear), Reflection on 2020 – was a great year despite the challenges – all funds raised virtual Vision Works-  Rebels Spirit – agave spirit from Mexico – new category called “Avila”   About If you want to launch, scale or monetize your business, you want Drew in the room. He's a self-described "white space" guy. The guy that not only looks forward but looks around to come up with fresh ideas to grow your business.  Drew has a results-charged track record of guiding premier companies and iconic celebrities to differentiate their brand and optimize revenues through the development and execution of ground-breaking concepts, strategic partnerships and new business ventures. His ideas have created a billion dollars of top-line value.  What makes Drew extremely valuable is his proven ability to shape his ideas for profit and take them to market to his vast and well-connected professional network. Drew particularly enjoys building new categories, the most challenging and exciting work of all. He is best known for envisioning and making markets in sports and entertainment for: Endeavor(WME-IMG), MLB, International Olympic Committee, Coca Cola, Madison Square Garden, Simon Property Group, Breeders Cup, NY Mets, and Baltimore Orioles.  Drew is a Partner of Brand Velocity Partners, a disruptive lower-middle market private equity firm that focuses on consumer and data companies with $5-30 million of EBITDA. BVP is differentiated because of its focus on marketing, something its competitor’s lack. Drew takes great pride in BVP’s core values -- integrity, thoughtfulness and kindness.  Drew is also a Director and Partner at Revel Spirits, a high quality importer of all agave spirits produced exclusively in the Morelos region of Mexico. All Revel spirits meet the high-quality standards of a trademarked new disruptive category now called “Avila.”  Drew “lives every second of every day” and loves spending time with his family, dog and doing his part, such as mentoring kids in sports to make the world a better place to live.     Follow us on our social sites for the latest updates Instagram: https://lnkd.in/ferKA6N Facebook: https://lnkd.in/fw7Z_9h LinkedIn: https://lnkd.in/fVQzNj5 Website: https://marcusluer.com  https://marcusluer.com https://marcusluer.com/podcast    Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Drew Sheinman’s career is a 40 year smorgasbord in the world of sports, sports marketing, entertainment and now Private Equity from MLB, MSG, Coca-Cola, Breeders Cup, Endeavor to now Brand Velocity Partners.  Incredible journey from the humble days of a management trainee in the MLB in 1979 to now running his own Private Equity partnership. As always, enjoy listening and learning. Key Highlights <ol><li>Starting his career as one of the first Management trainees in the MLB</li> <li>Baltimore Orioles stories, working with new ownership, winning the World Series in 1983</li> <li>Next stop New York Mets, as a Yankees fan, creating new marketing and revenue streams.  “Let’s go Mets” rally song for 1986 World Series Champion – according to Rolling Stone Magazine, the greatest anthem in baseball. <a href="https://youtu.be/2N4VIXM1RJk" rel="nofollow" target="_blank">https://youtu.be/2N4VIXM1RJk</a></li> <li>Two World Series Rings from Orioles and Mets days. Started his first own company, integrating sports and entertainment. Investor pulled the plug.  </li> <li>Madison Square Garden – marketing and business development for the teams across many different genres, sports, entertainment, etc</li> <li>Created the first MLB Fan Fest around the All-Star weekend.  MSG owned the concept.  Still running 20 years later.</li> <li>Coca-Cola Director Sports Marketing – they wanted someone from the outside looking in</li> <li>Coca- Cola Olympic City – at the Atlanta 1996 Olympics, Theme Park concept, etc almost a 1,000 presentations to get it approved – great success story</li> <li>From FMCG to Real Estate -  Running Malls for Simon Brand Ventures (250 Malls across the US). Turning them into entertainment complexes. 2 Billion visitors annually. Simon live media network.</li> <li>Tiki Barber (NFL NY Giants player) partnership -  Tiki Ventures (replicating Magic Johnson success story, bringing athletes into business opportunities)</li> <li>Breeders Cup – Chief Marketing/Revenue officer – 30-day crash course around the industry –</li> <li>Endeavor (WME-IMG) – Brand Ventures – first agency for retired American Football players (22,000), talent management from athletes, Hollywood stars to supermodels (Agent 2.0) – working with Kobe Bryant</li> <li>Brand Velocity Partners – Private Equity – started 2 years ago – independent sponsors model (closed several acquisitions already) – focus on middle-market companies</li> <li>Barbeque Guys – brought in Manning Football family and other players as investors and brand ambassadors</li> <li>Core Values:  integrity, kindness, carrying -  creating balance – do well and do good</li> <li>Not a fund (independent sponsor model) – looking for deals which fits the model, Ebida threshold.  Then raise the funds to close the deal.</li> <li>Looking across health, wellness, Tech, food &amp; nutrition, etc -  other deals Original Footwear (Military Footwear),</li> <li>Reflection on 2020 – was a great year despite the challenges – all funds raised virtual</li> <li>Vision Works-  Rebels Spirit – agave spirit from Mexico – new category called “Avila”</li> </ol> About If you want to launch, scale or monetize your business, you want Drew in the room. He's a self-described "white space" guy. The guy that not only looks forward but looks around to come up with fresh ideas to grow your business. Drew has a results-charged track record of guiding premier companies and iconic celebrities to differentiate their brand and optimize revenues through the development and execution of ground-breaking concepts, strategic partnerships and new business ventures. His ideas have created a billion dollars of top-line value. What makes Drew extremely valuable is his proven ability to shape his ideas for profit and take them to market to his vast and well-connected professional network. Drew particularly enjoys building new categories, the most challenging and exciting work of all. He is best known for envisioning and making markets in sports and entertainment for: Endeavor(WME-IMG), MLB, International Olympic Committee, Coca Cola, Madison Square Garden, Simon Property Group, Breeders Cup, NY Mets, and Baltimore Orioles. Drew is a Partner of Brand Velocity Partners, a disruptive lower-middle market private equity firm that focuses on consumer and data companies with $5-30 million of EBITDA. BVP is differentiated because of its focus on marketing, something its competitor’s lack. Drew takes great pride in BVP’s core values -- integrity, thoughtfulness and kindness. Drew is also a Director and Partner at Revel Spirits, a high quality importer of all agave spirits produced exclusively in the Morelos region of Mexico. All Revel spirits meet the high-quality standards of a trademarked new disruptive category now called “Avila.” Drew “lives every second of every day” and loves spending time with his family, dog and doing his part, such as mentoring kids in sports to make the world a better place to live.  Follow us on our social sites for the latest updates Instagram: <a href="https://lnkd.in/ferKA6N" rel="nofollow" target="_blank">https://lnkd.in/ferKA6N</a> Facebook: <a href="https://lnkd.in/fw7Z_9h" rel="nofollow" target="_blank">https://lnkd.in/fw7Z_9h</a> LinkedIn: <a href="https://lnkd.in/fVQzNj5" rel="nofollow" target="_blank">https://lnkd.in/fVQzNj5</a> Website: <a href="https://marcusluer.com/" rel="nofollow" target="_blank">https://marcusluer.com </a> <a href="https://marcusluer.com/" rel="nofollow" target="_blank">https://marcusluer.com</a> <a href="https://marcusluer.com/podcast" rel="nofollow" target="_blank">https://marcusluer.com/podcast</a> Feel Good by MusicbyAden <a href="https://www.youtube.com/redirect?v=bvgIqqRStcQ&amp;redir_token=Ig_Q9g5vHUNWPu2JUXjQ_XJeEEx8MTU5MjgyOTI0MUAxNTkyNzQyODQx&amp;q=https%3A%2F%2Fsoundcloud.com%2Fmusicbyaden&amp;event=video_description" rel="nofollow" target="_blank">https://soundcloud.com/musicbyaden</a> Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: <a href="https://www.youtube.com/redirect?v=bvgIqqRStcQ&amp;redir_token=Ig_Q9g5vHUNWPu2JUXjQ_XJeEEx8MTU5MjgyOTI0MUAxNTkyNzQyODQx&amp;q=https%3A%2F%2Fbit.ly%2F_feel-good&amp;event=video_description" rel="nofollow" target="_blank">https://bit.ly/_feel-good</a> Music promoted by Audio Library <a href="https://www.youtube.com/watch?v=bvgIqqRStcQ" rel="nofollow" target="_blank">https://youtu.be/bvgIqqRStcQ</a>

Drew Sheinman, "Private Equity With a Heart"

Drew Sheinman joins Michael Rasile on For the Love of Sports to discuss his sports marketing career from the New York Mets, Coca Cola, Endeavor, and how he's helping brands now at Brand Velocity Partners. https://www.linkedin.com/in/drewsheinman/ https://www.linkedin.com/company/brandvelocitypartners/ https://brandvelocitypartners.com/ For the Love of Sports with Michael Rasile  | Hosted by @michaelrasile1 🎥 FULL INTERVIEW: https://youtu.be/Uq-Yd3NB05I 📺 FOLLOW Michael Rasile: https://www.youtube.com/channel/UChrF4fA8uP7B6ImdfaHAe6Q?view_as=subscriber 🎙️ Subscribe here:  https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867 🙏 PATREON: https://www.patreon.com/fortheloveofsports #ForTheLoveOfSports #FTLOS ➙FIND FOR THE LOVE OF SPORTS PODCAST HERE: https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867 ➙FOLLOW MICHAEL ON TWITTER: https://twitter.com/Michaelrasile1 ➙FOLLOW MICHAEL ON LINKEDIN: https://www.linkedin.com/in/michael-rasile/

Drew Sheinman joins Michael Rasile on For the Love of Sports to discuss his sports marketing career from the New York Mets, Coca Cola, Endeavor, and how he's helping brands now at Brand Velocity Partners. <a href="https://www.linkedin.com/in/drewsheinman/" rel="nofollow" target="_blank">https://www.linkedin.com/in/drewsheinman/</a> <a href="https://www.linkedin.com/company/brandvelocitypartners/" rel="nofollow" target="_blank">https://www.linkedin.com/company/brandvelocitypartners/</a> <a href="https://brandvelocitypartners.com/" rel="nofollow" target="_blank">https://brandvelocitypartners.com/</a> For the Love of Sports with Michael Rasile  | Hosted by @michaelrasile1 🎥 FULL INTERVIEW: <a href="https://youtu.be/Uq-Yd3NB05I" rel="nofollow" target="_blank">https://youtu.be/Uq-Yd3NB05I</a> 📺 FOLLOW Michael Rasile: <a href="https://www.youtube.com/channel/UChrF4fA8uP7B6ImdfaHAe6Q?view_as=subscriber" rel="nofollow" target="_blank">https://www.youtube.com/channel/UChrF4fA8uP7B6ImdfaHAe6Q?view_as=subscriber</a> 🎙️ Subscribe here:  <a href="https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867</a> 🙏 PATREON: <a href="https://www.patreon.com/fortheloveofsports" rel="nofollow" target="_blank">https://www.patreon.com/fortheloveofsports</a> #ForTheLoveOfSports #FTLOS ➙FIND FOR THE LOVE OF SPORTS PODCAST HERE: <a href="https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/for-the-love-of-sports/id1496257867</a> ➙FOLLOW MICHAEL ON TWITTER: <a href="https://twitter.com/Michaelrasile1" rel="nofollow" target="_blank">https://twitter.com/Michaelrasile1</a> ➙FOLLOW MICHAEL ON LINKEDIN: <a href="https://www.linkedin.com/in/michael-rasile/" rel="nofollow" target="_blank">https://www.linkedin.com/in/michael-rasile/</a>

#173 - Drew Sheinman