David Meerman-Scott's guest appearances

David Meerman-Scott

The Self-Employed Life

Heads Up Adviser

Neil Patel

Christopher Lochhead

Karen Briscoe

Tom Wheelwright

Dorie Clark

Blair Enns

Chris Ducker

Chris Guillebeau

Jason Vitug

Danny Flood

Michael E. Gerber

Hal Elrod

Christine Hassler

Chris Westfall

Michael Bungay Stanier

OwlTail

It's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in. However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjoyable experience they had? One man knows. David Meerman-Scott is joining us on the Heads Up Adviser Show to talk about the concept of "Fanocracy"  described in his latest book, which he co-authored with his daughter Reiko Scott. TUNE IN to our latest episode [FANOCRACY: Turning Prospects Into Raving Fans with David Meerman-Scott], and learn how to create a passion for your company and service, attract clients and keep them (almost) forever. Here's what we cover:  The difference between FANDOM and FANOCRACYHow businesses grow big by creating a tribeThe neuroscience behind building fansFanocracy for B2B BusinessHow to build a tribe of fans on social media---David Meerman-Scott &amp; Reiko Scott [FANOCRACY] on Amazon &gt;&gt; https://amzn.to/3d24SOMMeet John Sbrocco &amp; Craig Lack at High Stakes Advising 2020 (Aug 3-4) &gt;&gt; https://headsupadviser.com/high-stakes-advising-2020/1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C

It's a paradox, but we find most connections inside the specific group by separating ourselves from the crowd.Not only do we become loyal to the brand that brought us together and find it hard to replace, but we defend our choice in front of our colleagues, friends, family, and even convince them to join in. However, is it possible to create a "tribe" in B2B business and specifically insurance, that most clients find... "boring"? Will HRs, CFOs, and CEOs discuss your brokerage company at a cocktail party with their peers telling them what an enjoyable experience they had? One man knows. David Meerman-Scott is joining us on the Heads Up Adviser Show to talk about the concept of "Fanocracy"  described in his latest book, which he co-authored with his daughter Reiko Scott. TUNE IN to our latest episode [FANOCRACY: Turning Prospects Into Raving Fans with David Meerman-Scott], and learn how to create a passion for your company and service, attract clients and keep them (almost) forever. Here's what we cover:  The difference between FANDOM and FANOCRACYHow businesses grow big by creating a tribeThe neuroscience behind building fansFanocracy for B2B BusinessHow to build a tribe of fans on social media---David Meerman-Scott &amp; Reiko Scott [FANOCRACY] on Amazon &gt;&gt; <a href="https://amzn.to/3d24SOM" rel="nofollow" target="_blank">https://amzn.to/3d24SOM</a>Meet John Sbrocco &amp; Craig Lack at High Stakes Advising 2020 (Aug 3-4) &gt;&gt; <a href="https://headsupadviser.com/high-stakes-advising-2020/" rel="nofollow" target="_blank">https://headsupadviser.com/high-stakes-advising-2020/</a>1. Sign Up For The Expert Session "Achieve Health Consortium"👉 <a href="https://www.youtube.com/redirect?v=jLTyHX72mNQ&amp;event=video_description&amp;q=https%3A%2F%2Fbit.ly%2F34QECUV&amp;redir_token=tHrcCDA3UDpzJJofFDqKyY3kqo18MTU4OTI5MzYwOEAxNTg5MjA3MjA4" rel="nofollow" target="_blank">https://bit.ly/34QECUV</a>2. Join Heads Up Adviser Facebook Group 👉 <a href="https://www.youtube.com/redirect?v=jLTyHX72mNQ&amp;event=video_description&amp;q=https%3A%2F%2Fbit.ly%2F37hJFyk&amp;redir_token=tHrcCDA3UDpzJJofFDqKyY3kqo18MTU4OTI5MzYwOEAxNTg5MjA3MjA4" rel="nofollow" target="_blank">https://bit.ly/37hJFyk</a>3. Visit Heads Up Adviser Website 👉 <a href="https://www.youtube.com/redirect?v=jLTyHX72mNQ&amp;event=video_description&amp;q=https%3A%2F%2Fbit.ly%2F36cYv7C&amp;redir_token=tHrcCDA3UDpzJJofFDqKyY3kqo18MTU4OTI5MzYwOEAxNTg5MjA3MjA4" rel="nofollow" target="_blank">https://bit.ly/36cYv7C</a>

FANOCRACY with David Meerman-Scott: Turning Prospects Into Raving Fans

Our always-on, web-driven world has new rules for competing and business growth. Advanced planning is out – agile is IN! Businesses who are real-time responsive will be far more successful than those who fear change and stick to a preconceived plan.  No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott.  David is an internationally acclaimed sales and marketing strategist that has spoken on all seven continents and in 40 countries. He is the author of ten books and 3 international best sellers. We discussed concepts from his two books, Marketing Lessons from The Grateful Dead and New Rules of Marketing and PR. 

Our always-on, web-driven world has new rules for competing and business growth. Advanced planning is out – agile is IN! Businesses who are real-time responsive will be far more successful than those who fear change and stick to a preconceived plan.  No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott.  David is an internationally acclaimed sales and marketing strategist that has spoken on all seven continents and in 40 countries. He is the author of ten books and 3 international best sellers. We discussed concepts from his two books, Marketing Lessons from The Grateful Dead and New Rules of Marketing and PR.

73: David Meerman-Scott - Marketing Without Fear