Maria Soriano Young's guest appearances

Maria Soriano Young

The Successful Bookkeeper Podcast

Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business

World of Speakers

John Bates

Scott Allen

Carl Reader

Roger Knecht

Dorie Clark

Geraldine Carter

Joe Woodard

Mike McDerment

Dawn Brolin

Erin Longmoon

Seth David

Shep Hyken

Blake Oliver

Melanie Power

David Leary

OwlTail

“Are we putting something into motion that we wouldn’t want to sit through?” –Scott Allen   Tired of feeling like you aren’t winning the best bookkeeping clients? It’s time to take an honest inventory on the kind of impression you are presenting to them.   Attention spans have never been shorter, and expectations have never been higher. You have to know what you want the audience to feel and do, and then communicate that message in a way that keeps it stuck in their minds.   Scott Allen, an associate professor at John Carroll University who is also a communications coach, author, and entrepreneur. And Maria Soriano Young, a communications manager for the Heart, Vascular and Thoracic Institute at Cleveland Clinic, are this week’s featured guests!   Together they talk about the importance of planning for the right outcomes. How to design your first impressions, to win clients and leave your audience wanting more. If you are struggling to design attention grabbing presentations that keep people interested, this is the episode for you! During this interview, you'll learn…  How to plan for the right outcomes by curating your client’s experience How to ensure your message lives on in your client’s mind The importance of a good first impression &amp; how to make it last  You can buy their book here.  You can also read their blog and listen to their podcast.  Check out Scott's socials: Twitter LinkedIn   Maria’s socials: LinkedIn Twitter Captovation’s socials: LinkedIn Twitter Time Stamps        1:45 - Maria &amp; Scott talk about their career journey 4:44 - What makes a good presentation 10:11 - Discussing the pitfalls of poor presentations 14:30 - Curating &amp; presenting the right self-image 16:00 - Creating a background that speaks to your clients 23:00 - Audience centered design 28:40 - The keys to getting your message across 31:50 - Nurturing your relationships from start to finish 36:40 - Resources that can help you! One of our partners for this week’s episode is Synder. It’s a software solution that can save you from doing manual data entry from multiple sales channels, and automatically generate an accurate P&amp;L report, balance sheet, and inventory management for your bookkeeping business needs. Use coupon code EASY BOOKS for up to 40% off. Learn more here.

“Are we putting something into motion that we wouldn’t want to sit through?” –Scott Allen   Tired of feeling like you aren’t winning the best bookkeeping clients? It’s time to take an honest inventory on the kind of impression you are presenting to them.   Attention spans have never been shorter, and expectations have never been higher. You have to know what you want the audience to feel and do, and then communicate that message in a way that keeps it stuck in their minds.   Scott Allen, an associate professor at John Carroll University who is also a communications coach, author, and entrepreneur. And Maria Soriano Young, a communications manager for the Heart, Vascular and Thoracic Institute at Cleveland Clinic, are this week’s featured guests!   Together they talk about the importance of planning for the right outcomes. How to design your first impressions, to win clients and leave your audience wanting more. If you are struggling to design attention grabbing presentations that keep people interested, this is the episode for you! During this interview, you'll learn… <ul> <li>How to plan for the right outcomes by curating your client’s experience</li> <li>How to ensure your message lives on in your client’s mind</li> <li>The importance of a good first impression &amp; how to make it last</li> </ul> You can buy their book <a href="https://www.amazon.com/Captovation-Presentations-Scott-J-Allen-ebook/dp/B08NCWSK2M/ref=sr_1_1?crid=39S067GZ2MPH1&amp;keywords=captovation&amp;qid=1645633068&amp;s=digital-text&amp;sprefix=captivation%2Cdigital-text%2C65&amp;sr=1-1" rel="noopener nofollow" target="_blank">here</a>.  You can also read their <a href="https://www.captovation.ai/blog" rel="noopener nofollow" target="_blank">blog</a> and listen to their <a href="https://www.captovation.ai/podcast" rel="noopener nofollow" target="_blank">podcast</a>. Check out Scott's socials: <a href="https://twitter.com/sjatweets" rel="noopener nofollow" target="_blank">Twitter</a> <a href="https://www.linkedin.com/in/scott-j-allen/" rel="noopener nofollow" target="_blank">LinkedIn</a>   Maria’s socials: <a href="https://www.linkedin.com/in/maria-soriano-young-b812b922/" rel="noopener nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/MariaSYoung_CCF" rel="noopener nofollow" target="_blank">Twitter</a> Captovation’s socials: <a href="https://www.linkedin.com/company/captovation/" rel="noopener nofollow" target="_blank">LinkedIn</a> <a href="https://twitter.com/CaptovationAI" rel="noopener nofollow" target="_blank">Twitter</a> Time Stamps        1:45 - Maria &amp; Scott talk about their career journey 4:44 - What makes a good presentation 10:11 - Discussing the pitfalls of poor presentations 14:30 - Curating &amp; presenting the right self-image 16:00 - Creating a background that speaks to your clients 23:00 - Audience centered design 28:40 - The keys to getting your message across 31:50 - Nurturing your relationships from start to finish 36:40 - Resources that can help you! One of our partners for this week’s episode is <a href="https://synder.me/successfulbookkeeper" rel="noopener nofollow" target="_blank">Synder</a>. It’s a software solution that can save you from doing manual data entry from multiple sales channels, and automatically generate an accurate P&amp;L report, balance sheet, and inventory management for your bookkeeping business needs. Use coupon code EASY BOOKS for up to 40% off. Learn more <a href="https://synder.me/successfulbookkeeper" rel="noopener nofollow" target="_blank">here</a>.

EP286: Scott Allen & Maria Soriano Young - How To Create An Unforgettable First Impression To Attract Bookkeeping Clients

Show Summary Ninety percent of the success of your presentation is from the preparation. In this episode, Scott and Maria talk about what the pandemic has done to the online presentation venue. They also share some tips on responding to viewers or listeners when a tech problem occurs during a presentation. When having online presentations, it is best to test out everything you need that you can control ahead of time to lessen the weight on your shoulders during the actual presentation. Scott and Maria leave us points on what to set and prepare before every presentation. They also give us ideas on how to balance between dual presenters. Learn more about this topic by listening to this podcast episode now!   Websites: www.scottjallen.net Twitter: @sjatweets

Show Summary Ninety percent of the success of your presentation is from the preparation. In this episode, Scott and Maria talk about what the pandemic has done to the online presentation venue. They also share some tips on responding to viewers or listeners when a tech problem occurs during a presentation. When having online presentations, it is best to test out everything you need that you can control ahead of time to lessen the weight on your shoulders during the actual presentation. Scott and Maria leave us points on what to set and prepare before every presentation. They also give us ideas on how to balance between dual presenters. Learn more about this topic by listening to this podcast episode now! Websites: <a href="http://www.scottjallen.net" rel="nofollow" target="_blank">www.scottjallen.net</a> Twitter: <a href="https://twitter.com/sjatweets" rel="nofollow" target="_blank">@sjatweets</a>

Scott Allen and Maria Soriano Young: Online Presentations

Delivering Digital Presentations. Ryan Foland speaks to Maria Soriano Young, Writing Center Director and freelance editor and Scott Allen, assistant professor of management about their latest project.When Maria and Scott first discussed working together on Scott’s new book idea, they had a very different view on what their collaboration would look like. What started like an editor-author relationship, quickly turned into a co-authoring effort. The result was a book that researches and documents best practices for delivering digital presentations. Maria and Scott spoke to numerous speakers and experts and observed how they managed to master the online domain. Tune in for a discussion about the process behind their latest title: Captovation: Online Presentations by Design.

Delivering Digital Presentations. Ryan Foland speaks to Maria Soriano Young, Writing Center Director and freelance editor and Scott Allen, assistant professor of management about their latest project. When Maria and Scott first discussed working together on Scott’s new book idea, they had a very different view on what their collaboration would look like. What started like an editor-author relationship, quickly turned into a co-authoring effort. The result was a book that researches and documents best practices for delivering digital presentations. Maria and Scott spoke to numerous speakers and experts and observed how they managed to master the online domain. Tune in for a discussion about the process behind their latest title: Captovation: Online Presentations by Design.

E.95: Scott Allen and Maria Soriano Young | Delivering Digital Presentations