Cordelia Anderson's guest appearances

Cordelia Anderson

FYI: The Public Libraries Podcast

Business Resilience DECODED

Library Marketing for Library Marketers

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In this episode I'm super excited to talk with Cordelia Anderson, the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions. I've taken her bio from her website to share here with you all:She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.There are a few books Cordelia mentions during the interview and they are:Speed of Trust by Stephen M.R. CoveyMeatball Sundae: Is Your Marketing out of Sync? by Seth GodinPublic Relations Strategies &amp; TacticsHere's the link to Seth Godin's blog!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: www.thelibrarianmarketer.org. (It's pretty basic right now).Until next time!Intro &amp; Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

In this episode I'm super excited to talk with Cordelia Anderson, the author of <a href="https://www.alastore.ala.org/relevanceresults" rel="nofollow" target="_blank">Library Marketing and Communications: Strategies to Increase Relevance and Results</a>, from ALA Editions. I've taken her bio from her website to share here with you all:She is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is <a href="https://cordeliaandersonapr.com/awards-honors/" rel="nofollow" target="_blank">nationally recognized</a> for her innovative, strategic and results-driven marketing and communications programs. Clients have included public and academic libraries, library associations, local government agencies and nonprofits.Cordelia is <a href="https://www.prsa.org/accreditation-in-public-relations-apr/" rel="nofollow" target="_blank">Accredited in Public Relations</a> from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.There are a few books Cordelia mentions during the interview and they are:<ul><li><a href="https://www.amazon.com/SPEED-TRUST-Thing-Changes-Everything/dp/1416549005" rel="nofollow" target="_blank">Speed of Trust by Stephen M.R. Covey</a></li><li><a href="https://www.amazon.com/Meatball-Sundae-Your-Marketing-Sync/dp/1591845351" rel="nofollow" target="_blank">Meatball Sundae: Is Your Marketing out of Sync?</a> by Seth Godin</li><li><a href="https://www.amazon.com/Public-Relations-Strategies-Tactics-Global/dp/1292056584/ref=asc_df_1292056584/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=312710253827&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1064281091495214103&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9017002&amp;hvtargid=pla-645862751272&amp;psc=1&amp;tag=&amp;ref=&amp;adgrpid=61681020945&amp;hvpone=&amp;hvptwo=&amp;hvadid=312710253827&amp;hvpos=&amp;hvnetw=g&amp;hvrand=1064281091495214103&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9017002&amp;hvtargid=pla-645862751272" rel="nofollow" target="_blank">Public Relations Strategies &amp; Tactics</a></li></ul>Here's the link to Seth Godin's blog!Have feedback for me? Please send me questions, comments, constructive criticism, and anything else that comes to mind at info@thelibrarianmarketer.org.I've started a website! Find me online at: <a href="http://www.thelibrarianmarketer.org" rel="nofollow" target="_blank">www.thelibrarianmarketer.org</a>. (It's pretty basic right now).Until next time!Intro &amp; Outro Music Credit: Royalty Free Music by MusicUnlimited from Pixabay.By accessing this Podcast, I acknowledge that the entire contents are the property of Katie Rothley, or used by Katie Rothley with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Katie Rothley.This podcast is for educational purposes only. The host claims no responsibility to any person or entity for any liability, loss, or damage caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the information presented herein.

Marketing & Communications intersects with all other areas of Libraries - with Cordelia Anderson

Our guest is Cordelia Anderson, a marketing and communications consultant who works primarily with libraries and nonprofits. She is the former director of marketing and communications at the Charlotte-Mecklenburg County Library in North Carolina.

FYI 040 Library Marketing With Cordelia Anderson

"Crisis Communications For Public Libraries" with Cordelia Anderson of Cordelia Anderson Consulting.Contact Cordelia Anderson at:https://www.cordeliaandersonapr.com https://twitter.com/CordeliaBA https://www.facebook.com/cordeliaandersonconsulting/ https://www.linkedin.com/in/cordeliaanderson/Business Resilience Decoded:www.drj.com/decoded/ twitter.com/BRDecoded

"Crisis Communications For Public Libraries" with Cordelia Anderson of Cordelia Anderson Consulting. Contact Cordelia Anderson at: <a href="https://www.cordeliaandersonapr.com" rel="nofollow" target="_blank">https://www.cordeliaandersonapr.com</a> <a href="https://twitter.com/CordeliaBA" rel="nofollow" target="_blank">https://twitter.com/CordeliaBA</a> <a href="https://www.facebook.com/cordeliaandersonconsulting/" rel="nofollow" target="_blank">https://www.facebook.com/cordeliaandersonconsulting/</a> <a href="https://www.linkedin.com/in/cordeliaanderson/" rel="nofollow" target="_blank">https://www.linkedin.com/in/cordeliaanderson/</a> Business Resilience Decoded: <a href="http://www.drj.com/decoded/" rel="nofollow" target="_blank">www.drj.com/decoded/</a> <a href="http://twitter.com/BRDecoded" rel="nofollow" target="_blank">twitter.com/BRDecoded</a>

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