Joel Leong's guest appearances

Joel Leong

Asia VC Cast

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders and Venture Capital VC

On Call with Insignia Ventures

The Venture

Michael Smith

Mike Kim

Josh Tetrick

Paul Veradittakit

Alex Shin

Tim Tam

Charles Manning

Michael Poon

Arnaud Bonzom

Amit Saberwal

Anurag Avula

Hussain Elius

Yoon Kim

Michael Blakey

Victor Chua

OwlTail

Is community building really valuable to a fast-growing business? How do you ensure they contribute both to the company and the ecosystem’s bottom lines as well? Joel Leong, co-founder and CMO of Aspire, an all-in-one finance operating software for businesses, shares more about Entrepreneurs of SEA and CFO Connect, two community initiatives he has been leading, to answer these questions and share learnings on what it takes to bring value to communities as a B2B company.  He also shares learnings from four years as a leader with the company, from its early days to now having raised a US$100 million Series C in a bear market, being one of the top 10 fastest growing companies in Singapore, ranking as one of the top 50 high growth companies in APAC, two-time LinkedIn Top Startups listee (2021 and 2022), and most importantly serving more than 15,000 businesses in the region. Follow us on LinkedIn for related content to this podcast and updates on new calls! Transcript⁠ | ⁠YouTube⁠ Timestamps (01:46) Building Startups in a Startup for Startups; (07:18) B2B Community Case Study 1: Entrepreneurs of SEA; (13:31) B2B Community Case Study 2: CFO Connect; (18:29) Managing Community Initiatives; (22:04) The Future of Aspire’s Communities; (23:00) #MinuteMasterclass: Building Communities for B2B; (24:08) #RapidFireRound; About our guest Joel Leong is a serial entrepreneur, having built an online marketplace for creators and group buying community in Singapore before joining Aspire, where he is co-founder and CMO. Music: ⁠Neo Soul Hip Hop by Infraction⁠ ⁠Trash Taste Background Music (Extended)⁠ The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠Insignia Ventures⁠ fund.--- Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message

Is community building really valuable to a fast-growing business? How do you ensure they contribute both to the company and the ecosystem’s bottom lines as well? <a href="https://www.linkedin.com/in/joelleong/" rel="noopener noreferrer nofollow" target="_blank">Joel Leong</a>, co-founder and CMO of <a href="https://aspireapp.com" rel="noopener noreferrer nofollow" target="_blank">Aspire</a>, an all-in-one finance operating software for businesses, shares more about Entrepreneurs of SEA and CFO Connect, two community initiatives he has been leading, to answer these questions and share learnings on what it takes to bring value to communities as a B2B company.  He also shares learnings from four years as a leader with the company, from its early days to now having raised a US$100 million Series C in a bear market, being one of the top 10 fastest growing companies in Singapore, ranking as one of the top 50 high growth companies in APAC, two-time LinkedIn Top Startups listee (2021 and 2022), and most importantly serving more than 15,000 businesses in the region. Follow us on <a href="https://www.linkedin.com/company/insignia-ventures/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> for related content to this podcast and updates on new calls! Transcript⁠ | ⁠YouTube⁠ Timestamps (01:46) Building Startups in a Startup for Startups; (07:18) B2B Community Case Study 1: Entrepreneurs of SEA; (13:31) B2B Community Case Study 2: CFO Connect; (18:29) Managing Community Initiatives; (22:04) The Future of Aspire’s Communities; (23:00) #MinuteMasterclass: Building Communities for B2B; (24:08) #RapidFireRound; About our guest <a href="https://www.linkedin.com/in/joelleong/" rel="noopener noreferrer nofollow" target="_blank">Joel Leong</a> is a serial entrepreneur, having built an online marketplace for creators and group buying community in Singapore before joining Aspire, where he is co-founder and CMO. Music: <a href="https://inaudio.org/track/neo-soul-hip-hop/" rel="nofollow" target="_blank">⁠Neo Soul Hip Hop by Infraction⁠</a> <a href="https://www.youtube.com/watch?v=kOcCP3OJKHo" rel="nofollow" target="_blank">⁠Trash Taste Background Music (Extended)⁠</a> The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any <a href="https://insignia.vc/" rel="nofollow" target="_blank">⁠Insignia Ventures⁠</a> fund.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/oncallinsignia/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/oncallinsignia/message</a>

How to Bring Finance Back to the Driver's Seat of Businesses Through Sustainable Community Building with Aspire Co-Founder and CMO Joel Leong (Call #119)

Read more &gt;   		         			Listen to the podcast (duration: 21:53) &gt;  		 In this episode of The Venture, we discuss how to introduce a proven business model in different markets, localize that model for the new region, and fertilize it to become the market leader. Joel Leong, CEO and cofounder of ShopBack, explains how the company positioned itself as a pre-shopping destination to cement user loyalty, how it used performance marketing to unearth and exploit unexpected customer segments, and its upending of the established pay-per-click model with a cost-per-sale approach—one it intends to transplant into the offline space.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334756969386e6f71306c3176&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d76656e747572652532467468652d76656e747572652d676976696e672d616e642d72656170696e672d726577617264732d612d636f6e766572736174696f6e2d776974682d73686f706261636b732d6a6f656c2d6c656f6e672e6d7033" rel="nofollow" target="_blank">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334756969386e6f71306c3176&amp;he=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" rel="nofollow" target="_blank"> </a><a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a3130303030316334756969386e6f71306c3176&amp;he=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" rel="nofollow" target="_blank"> 		 			Listen to the podcast (duration: 21:53) &gt; 		</a> In this episode of The Venture, we discuss how to introduce a proven business model in different markets, localize that model for the new region, and fertilize it to become the market leader. Joel Leong, CEO and cofounder of ShopBack, explains how the company positioned itself as a pre-shopping destination to cement user loyalty, how it used performance marketing to unearth and exploit unexpected customer segments, and its upending of the established pay-per-click model with a cost-per-sale approach—one it intends to transplant into the offline space.See <a href="https://www.mckinsey.com/privacy-policy" rel="nofollow" target="_blank">www.mckinsey.com/privacy-policy</a> for privacy information

7. Giving and reaping rewards: A conversation with ShopBack’s Joel Leong

This week’s special guest is Joel Leong from Shopback.  Joel is the founder and heads the merchant partnership at ShopBack, a one-stop lifestyle portal that powers smarter purchase decisions for consumers.  A go-getter and a world class negotiator, he is responsible for driving deals and partnerships to bring the most rewarding shopping experience for ShopBack's users. Joel holds a Bachelor of Social Sciences from the National University of Singapore and hailed previously from Zalora and the Economic Development Board of Singapore.   Together, we discuss how Joel came to found Shopback and how the business has evolved over the years. He shares why data-driven, customer-centric mentality is at its core at Shopback and how they measure everything that matters from the perspective of return and certainly the perspective of their customer.

This week’s special guest is <a href="https://www.linkedin.com/in/joelleongyongsiang/" rel="nofollow" target="_blank">Joel Leong</a> from <a href="shopback.com" rel="nofollow" target="_blank">Shopback</a>.  Joel is the founder and heads the merchant partnership at ShopBack, a one-stop lifestyle portal that powers smarter purchase decisions for consumers.  A go-getter and a world class negotiator, he is responsible for driving deals and partnerships to bring the most rewarding shopping experience for ShopBack's users. Joel holds a Bachelor of Social Sciences from the National University of Singapore and hailed previously from Zalora and the Economic Development Board of Singapore.   Together, we discuss how Joel came to found Shopback and how the business has evolved over the years. He shares why data-driven, customer-centric mentality is at its core at Shopback and how they measure everything that matters from the perspective of return and certainly the perspective of their customer.

EP #38 Joel Leong from Shopback