Daniel Wagstaff's guest appearances

Daniel Wagstaff

Retail by MarketScale

Software & Technology by MarketScale

MarketScale Radio

MarketScale Technology

Pete DeNagy

Kevin Williams

Chris Prosio

Kris Bartel

Christy Ricketts

Paul Johnston

Chip Maxson

Eric Thompson

Viko Bargig

Luciano Pesci

David Barclay

Ori Hay

Craig Brown

Tracy Curtis

Michael Longoria

OwlTail

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand. Luckily, as technology has advanced, companies have the tools to be prepared unlike ever before. "Technology now allows us not only to reach you but make sure we reach you with the right message to the right people," Daniel Wagstaff, CEO of Pocketstop said. Pocketstop is a communication technology company that specializes in emergency awareness. Companies can provide reassurance to employees in emergencies by alerting them that they are not alone and that assistance is on the way through technology, which was not available even a decade ago. However, making sure the proper information is communicated is still crucial. Eliminating speculation is as vital as providing safety updates and directions. "We're always communicating with authenticity, with transparency, to let people know, 'we know this, we don't know this, updates will be happening now.' That provides, reassurance," Wagstaff said. "Sometimes it's what you don't say, as much as what you do, that provides that level of insurance." Companies endure unique safety challenges and making sure employees can be contacted when it is needed most is perhaps the most essential business initiative one must execute, especially in today's landscape.

Investing in something that will never be used is not ideal. That is the goal, though, when dealing with emergency response and crisis management technology. In the unfortunate situation when it does need to be used, open communication can save lives, inventory, and the reputation of a brand. Luckily, as technology has advanced, companies have the tools to be prepared unlike ever before. "Technology now allows us not only to reach you but make sure we reach you with the right message to the right people," <a href="https://marketscale.com/industries/contributors/daniel-wagstaff/" rel="nofollow" target="_blank">Daniel Wagstaff</a>, CEO of <a href="https://pocketstop.com/" rel="nofollow" target="_blank">Pocketstop</a> said. Pocketstop is a communication technology company that specializes in emergency awareness. Companies can provide reassurance to employees in emergencies by alerting them that they are not alone and that assistance is on the way through technology, which was not available even a decade ago. However, making sure the proper information is communicated is still crucial. Eliminating speculation is as vital as providing safety updates and directions. "We're always communicating with authenticity, with transparency, to let people know, 'we know this, we don't know this, updates will be happening now.' That provides, reassurance," Wagstaff said. "Sometimes it's what you don't say, as much as what you do, that provides that level of insurance." Companies endure unique safety challenges and making sure employees can be contacted when it is needed most is perhaps the most essential business initiative one must execute, especially in today's landscape.

The Impact of Communication over Notifications During Emergencies with Daniel Wagstaff of Pocketstop

Retail shopping before the age of the Internet was a grand event. It meant heading out to socialize and relax with friends while catching up on life happenings. Today, as we have taken to doing these pastimes on the Internet, brick-and-mortar retail stores are having to adjust. What will bring modern customers into stores, and how can they secure their loyalty to come back? The answer–a curated, personalized shopping experience. To better understand this wired-in audience and their desires, retail stores are getting help from companies like Pocketstop. CEO of Pocketstop, Daniel Wagstaff dives deep into how collecting relevant data from shoppers can create a seamless VIP shopping experience. This customized experience is precisely what contemporary customers crave. Pocketstop helps distill safely collected public data into relevant information, and then apply actionable marketing strategies that get customers in the store and keep them there. Wagstaff describes the VIP customer experience, a data-personalized experience, as a “win-win.” The consumer wants to buy products catered for them while the store seeks to fulfill the customer’s exact needs. Data helps both parties achieve their goals. Wagstaff points out, “America isn’t slowing down on shopping.” Indeed, brick and mortar stores are not dying–They’re just undergoing a revolution.

Retail shopping before the age of the Internet was a grand event. It meant heading out to socialize and relax with friends while catching up on life happenings. Today, as we have taken to doing these pastimes on the Internet, brick-and-mortar retail stores are having to adjust. What will bring modern customers into stores, and how can they secure their loyalty to come back? The answer–a curated, personalized shopping experience. To better understand this wired-in audience and their desires, retail stores are getting help from companies like <a href="https://pocketstop.com/" rel="nofollow" target="_blank">Pocketstop</a>. CEO of Pocketstop, <a href="https://marketscale.com/industries/contributors/daniel-wagstaff/" rel="nofollow" target="_blank">Daniel Wagstaff</a> dives deep into how collecting relevant data from shoppers can create a seamless VIP shopping experience. This customized experience is precisely what contemporary customers crave. Pocketstop helps distill safely collected public data into relevant information, and then apply actionable marketing strategies that get customers in the store and keep them there. Wagstaff describes the VIP customer experience, a data-personalized experience, as a “win-win.” The consumer wants to buy products catered for them while the store seeks to fulfill the customer’s exact needs. Data helps both parties achieve their goals. Wagstaff points out, “America isn’t slowing down on shopping.” Indeed, brick and mortar stores are not dying–They’re just undergoing a revolution.

Want to Make Your Customers Feel Like a VIP? Personalize Their Experience with Daniel Wagstaff