Tonya Burke's guest appearances

Tonya Burke

WinHers United

Fight Club 4 Business

Matthew Green

Sean Adams

Kathryn Finney

Mike Michalowicz

Tim Brown

Nicole Roberts Jones

Angela Brown

Carrie Knight

Debbie Sardone

Marlo Kanipe

Mike Callahan

Bobby Walker

Heather Canning

RJ Patel

Ryan Lee

OwlTail

Tonya has made a career of sales and marketing since the young age of 18, and this is her passion and forte. After much consideration and many prayers later, she joined her husband in 2009 to grow their then very small exterior cleaning business in north Florida. In addition to being the Office Manager, she drove sales, account management and customer service for over 12 years, growing their annual revenue from 80K to more than 1M. Spray Wash was their regions’ largest and most recognized exterior cleaning company, specializing in commercial projects spanning many markets, until they sold in May 2021 to a large national entity. Their newest venture has been opening the very first PowerWash Store franchise in Florida. She and her husband Ray also own and manage Spray Wash Academy, where for over a decade they have trained &amp; helped countless start up and established businesses become successful and profitable. Helping others succeed is not only a passion, but also very fulfilling and rewarding for her. Tonya will share her sales techniques and tips on how to conquer your competition to acquire new business, keeping and managing accounts, and effectively managing a successful office and business! Time Stamp:📍[5:57] How to systematize the sales process📍[6:37]The importance of building rapport with the customer📍[8:05]Valuing your customers time...📍[9:37]The value of mirroring the client to relate &amp; communicate with them the way they like to be communicated with...📍[11:41]What is your customer's why?📍[13:49]Client📍[14:17]Clients don't care about features they care about feelings📍[16:05]Everyone is selling; all day whether it is selling yourself or your product/service📍[17:25] "I appreciate the opportunity to earn your business"📍[18:05]How do you overcome the hurdle of an admin saying they do not love sales?📍[18:21]Sales at it's core is an information gathering process and then presenting a solution/opportunity to solve your customer's pain points....📍[23:25]How Tonya builds rapport with clients: mirroring, active listening, sending a thank you note post job, and callbacks are an opportunity to build additional trust and professionalism.📍[25:57]if you have questions at any point feel free to drop them in the comments section!📍[26:33]Tonya LOVES follow up!📍[26:45]No invoice without follow up...📍[27:13]She wants you to leave 100% satisfied📍[28:41]The technicians are NOT an island...📍[29:13]Actively listen, empathize, never, ever interrup📍[30:09]Prioritize touch ups, keep following up.📍[31:41]Tonya sends the same team back for a touch up. Unless it's a specific problem that needs more skilled eyes on it.📍[31:53]Office person will report back📍[32:53]Set expectations up front...📍[34:33]Education is when you tell the customer what you can/can't do before the fact. When you tell them after the job the explanation becomes an excuse.📍[36:13]Educate your customer about your process and tell them what they can expect and what is normal...📍[38:17]Educating your staff about expectations is as essential as educating your client📍[40:17]Who is in charge of what?📍[42:53]Martha would push the buttons of her new recruits early on in the training process to see how they handled criticism📍[44:57]Marketing Homework: Spend some time to listen to your customers to hear their why📍[47:09]Finance Homework: Answer a coll, think about your customer experience, what questions do you ask?📍[47:25]Systems Homework: What is your follow up process?📍[49:13]People Homework: What are your common complaints both from employees &amp; clients? And how can you be proactive about them📍[50:45]http://therockstaradmin.com/📍[51:01]March 10 &amp; 11th in Nashville📍[54:33]Good communication is the bridge between confusion &amp; clarity" Nat Turner"Quote of the Day"Good communication is the bridge between confusion and clarity. -Nat TurnerResources:Tonya Burke : https://spraywashacademy.com/Tay Meroni (Marketing) with Pure Pressure WashingMeaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company &amp; Jeff Likes Clean Windows &amp; GuttersMichelle Myers (Systems) with Pink CallersMartha Woodward (People) with The Pay for Performance Expert, Quality Driven Software &amp; Dusting Divas

Tonya has made a career of sales and marketing since the young age of 18, and this is her passion and forte. After much consideration and many prayers later, she joined her husband in 2009 to grow their then very small exterior cleaning business in north Florida. In addition to being the Office Manager, she drove sales, account management and customer service for over 12 years, growing their annual revenue from 80K to more than 1M. Spray Wash was their regions’ largest and most recognized exterior cleaning company, specializing in commercial projects spanning many markets, until they sold in May 2021 to a large national entity. Their newest venture has been opening the very first PowerWash Store franchise in Florida. She and her husband Ray also own and manage Spray Wash Academy, where for over a decade they have trained &amp; helped countless start up and established businesses become successful and profitable. Helping others succeed is not only a passion, but also very fulfilling and rewarding for her. Tonya will share her sales techniques and tips on how to conquer your competition to acquire new business, keeping and managing accounts, and effectively managing a successful office and business! Time Stamp:📍[5:57] How to systematize the sales process📍[6:37]The importance of building rapport with the customer📍[8:05]Valuing your customers time...📍[9:37]The value of mirroring the client to relate &amp; communicate with them the way they like to be communicated with...📍[11:41]What is your customer's why?📍[13:49]Client📍[14:17]Clients don't care about features they care about feelings📍[16:05]Everyone is selling; all day whether it is selling yourself or your product/service📍[17:25] "I appreciate the opportunity to earn your business"📍[18:05]How do you overcome the hurdle of an admin saying they do not love sales?📍[18:21]Sales at it's core is an information gathering process and then presenting a solution/opportunity to solve your customer's pain points....📍[23:25]How Tonya builds rapport with clients: mirroring, active listening, sending a thank you note post job, and callbacks are an opportunity to build additional trust and professionalism.📍[25:57]if you have questions at any point feel free to drop them in the comments section!📍[26:33]Tonya LOVES follow up!📍[26:45]No invoice without follow up...📍[27:13]She wants you to leave 100% satisfied📍[28:41]The technicians are NOT an island...📍[29:13]Actively listen, empathize, never, ever interrup📍[30:09]Prioritize touch ups, keep following up.📍[31:41]Tonya sends the same team back for a touch up. Unless it's a specific problem that needs more skilled eyes on it.📍[31:53]Office person will report back📍[32:53]Set expectations up front...📍[34:33]Education is when you tell the customer what you can/can't do before the fact. When you tell them after the job the explanation becomes an excuse.📍[36:13]Educate your customer about your process and tell them what they can expect and what is normal...📍[38:17]Educating your staff about expectations is as essential as educating your client📍[40:17]Who is in charge of what?📍[42:53]Martha would push the buttons of her new recruits early on in the training process to see how they handled criticism📍[44:57]Marketing Homework: Spend some time to listen to your customers to hear their why📍[47:09]Finance Homework: Answer a coll, think about your customer experience, what questions do you ask?📍[47:25]Systems Homework: What is your follow up process?📍[49:13]People Homework: What are your common complaints both from employees &amp; clients? And how can you be proactive about them📍[50:45]<a href="http://therockstaradmin.com/?fbclid=IwAR2VA-4zKMrC0q56sl1nCiqopX-u5dAEOoP4Clzw9CfvWIKs2fRKtUlHVdw" rel="noopener noreferrer nofollow" target="_blank">http://therockstaradmin.com/</a>📍[51:01]March 10 &amp; 11th in Nashville📍[54:33]Good communication is the bridge between confusion &amp; clarity" Nat Turner"Quote of the Day"Good communication is the bridge between confusion and clarity. -Nat TurnerResources:Tonya Burke : <a href="https://spraywashacademy.com/" rel="nofollow" target="_blank">https://spraywashacademy.com/</a>Tay Meroni (Marketing) with <a href="https://powerwashingpalmbeach.com/" rel="noopener noreferrer nofollow" target="_blank">Pure Pressure Washing</a>Meaghan Likes (Finances) with <a href="https://www.bookkeepingacademyonline.com/" rel="noopener noreferrer nofollow" target="_blank">Bookkeeping Academy Online</a>, <a href="https://likesaccounting.com/" rel="noopener noreferrer nofollow" target="_blank">Likes Accounting Company </a>&amp; <a href="https://jefflikescleanwindows.com/" rel="noopener noreferrer nofollow" target="_blank">Jeff Likes Clean Windows &amp; Gutters</a>Michelle Myers (Systems) with <a href="https://www.pinkcallers.com/" rel="noopener noreferrer nofollow" target="_blank">Pink Callers</a>Martha Woodward (People) with <a href="https://www.thepayforperformanceexpert.com/" rel="noopener noreferrer nofollow" target="_blank">The Pay for Performance Expert</a>, <a href="https://qualitydrivensoftware.com/" rel="noopener noreferrer nofollow" target="_blank">Quality Driven Software</a> &amp; <a href="https://www.dusting-divas.com/" rel="noopener noreferrer nofollow" target="_blank">Dusting Divas</a>

E.90 Tonya Burke

Welcome to She Leads Podcast Season 4, Episode 7! This episode of She Leads Podcast features Tonya Burke founder of Hidden Gems Enterprise.  Tonya Burke is an Author, Podcast Host, and Political Strategist who leads her life like the Boss she is. To hear Tonya Burke’s take on leadership, listen to her interview as she discusses the importance of mentors, networking, and resting.   Tonya Burke Bio Tonya Burke is a sought-after expert, speaker, coach, strategist, and author of On The Edge of Greatness: A Real Conversation on How Black Women Can Take Over By Powerfully Running For Office; Co-Author of God Doesn’t Want You To Be Broke; host of the highly anticipated podcast Hey Colored Girls You Tha S.H.I.T. (Sisterhood of Highly Innovative Trailblazers); An award-winning politician and community leader that has been advocating as early as elementary school. Most commonly known as The Political Badass TM, as she Educates, Empowers, and Engages women to run for political office; seek leadership positions in the public and private sectors; and help the leaders of leaders use their inner super hero powers, gifts and purpose; making their mark in the world; all while still loving the life that they live, enjoying their families, and keeping their sanity in the process. Tonya is the Founder and CEO of Hidden Gems Enterprise (www.tonyaburke.org), a boutique leadership coaching, political consulting and strategy firm. She has been featured in The Atlantic, Black Voice News, Press Enterprise, Precinct Reporter, Noteworthy and Blavity. She has appeared as a panel expert with former Secretary of State and Senator Hillary Clinton and Congresswoman Maxine Waters, a commentator on Canadian Television (CTV), a special guest on Message to The Masses with Tesa, and Charter Local Edition. Tonya received her B.A. in Psychology from the University of California, Santa Cruz; her M.A. in Clinical Psychology from Pepperdine University. Tonya resides in Perris, California with her husband Jason and three children Devon(23), Brianna(22), and Jaylyn(17). Nicole Walker’s Interview Commentary I really enjoyed this interview with Tonya and I hope you did as well! I agree with Tonya’s viewpoint on the importance of not being an egotistical leader, as we need to understand that we are leading for ourselves as well as others. According to Tonya, we need to realize and be grounded in the fact that it’s not all about us, and work toward the greater good for those around us. Successful leaders do not only uplift themselves, they also uplift and push other people. In an effort to not be a “resource hogger” as Tonya stated, we should aim to create a platform for others to elevate themselves also. A quote by Jack Welch reads, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others”. I admire Tonya’s ability to bounce back from her public failure and use the lessons she learned to show up better and stronger. Tonya could have easily chose to retreat and let this experience defeat and deflate her, but she did not.  For Tonya, this failure was the best thing that happened to her, because it woke her up. As a result she was able to learn about herself, dig deeper within herself, and love herself more. Sounds like a win in my book! As Tonya mentioned, negative situations can yield positive results, if we do not allow our experiences to go in vain. This reminds me of the Season 4 Episode 1 interview with Chinyere Sam entitled “Experiences Make You Stronger”, as they most definitely do. I can relate to Tonya’s belief that women do not often realize their leadership skills and are not always recognized for them, as I believe the same. Through the ages we have been leading in our households, churches, and the school systems; yet, we do not always recognize or get credit for our leadership contributions. Tonya did not seeing her leadership abilities when her father did, and similarly, I did not see my leadership abilities growing up yet my Great-Grandmother and Grandfather did. Only after stepping up and putting herself out there to run or public office did Tonya see herself as a leader. Likewise, I did not see myself as a leader until I began creating She Leads Podcast and Nicole Walker Network. I love when everything falls together and we find ourselves exactly where we are supposed to be, even if we did not initially have the mindset or vision. Nicole Walker's Takeaway of the Week Tonya mentioned the necessity of resting our bodies and souls in an effort to be the best leader we can be. As Tonya mentioned, if we are not good personally we cannot show up the way we may want for others. We have to be mindful not to wear ourselves down and take proper care of ourselves, if we want to lead effectively. I will make it my business to practice self-care more often and ensure proper rest and rejuvenation as a part of my regimen. Considering that I aim to help others be better and do better, it is imperative that I am whole before I can give myself fully to this cause. A quote by Ovid reads, “Take a rest; a field that has rested gives a beautiful crop”. Nicole Walker’s Leadership Challenge My leadership challenge for you would be to think about the one thing you can take away from this episode and adopt into your life.  I know it’s hard to absorb too much information at one time and it’s even harder to try and implement too many changes at once.  When I attend a training or listen to podcasts I aim to walk away with a least one thing that stuck out to me and one way that I can change as a result.  I challenge you to do the same!  If you decide to take me up on my challenge I would love to know about your key take way.  If you care to share please go to the She Leads Podcast Discussion Group on FB and leave your comment under the Takeaway Thursday post for Season 4 Episode 7. Don’t forget to subscribe to She Leads Podcast for first access to future episodes. And, like and share this episode of She Leads Podcast entitled, “Lift as You Climb with Tonya Burke”. Thanks and until next time “Be Empowered and Empower On”!

Welcome to She Leads Podcast Season 4, Episode 7! This episode of She Leads Podcast features Tonya Burke founder of Hidden Gems Enterprise.  Tonya Burke is an Author, Podcast Host, and Political Strategist who leads her life like the Boss she is. To hear Tonya Burke’s take on leadership, listen to her interview as she discusses the importance of mentors, networking, and resting.   Tonya Burke Bio Tonya Burke is a sought-after expert, speaker, coach, strategist, and author of On The Edge of Greatness: A Real Conversation on How Black Women Can Take Over By Powerfully Running For Office; Co-Author of God Doesn’t Want You To Be Broke; host of the highly anticipated podcast Hey Colored Girls You Tha S.H.I.T. (Sisterhood of Highly Innovative Trailblazers); An award-winning politician and community leader that has been advocating as early as elementary school. Most commonly known as The Political Badass TM, as she Educates, Empowers, and Engages women to run for political office; seek leadership positions in the public and private sectors; and help the leaders of leaders use their inner super hero powers, gifts and purpose; making their mark in the world; all while still loving the life that they live, enjoying their families, and keeping their sanity in the process. Tonya is the Founder and CEO of Hidden Gems Enterprise (<a href="http://www.tonyaburke.org" rel="nofollow" target="_blank">www.tonyaburke.org</a>), a boutique leadership coaching, political consulting and strategy firm. She has been featured in The Atlantic, Black Voice News, Press Enterprise, Precinct Reporter, Noteworthy and Blavity. She has appeared as a panel expert with former Secretary of State and Senator Hillary Clinton and Congresswoman Maxine Waters, a commentator on Canadian Television (CTV), a special guest on Message to The Masses with Tesa, and Charter Local Edition. Tonya received her B.A. in Psychology from the University of California, Santa Cruz; her M.A. in Clinical Psychology from Pepperdine University. Tonya resides in Perris, California with her husband Jason and three children Devon(23), Brianna(22), and Jaylyn(17). Nicole Walker’s Interview Commentary I really enjoyed this interview with Tonya and I hope you did as well! I agree with Tonya’s viewpoint on the importance of not being an egotistical leader, as we need to understand that we are leading for ourselves as well as others. According to Tonya, we need to realize and be grounded in the fact that it’s not all about us, and work toward the greater good for those around us. Successful leaders do not only uplift themselves, they also uplift and push other people. In an effort to not be a “resource hogger” as Tonya stated, we should aim to create a platform for others to elevate themselves also. A quote by Jack Welch reads, “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others”. I admire Tonya’s ability to bounce back from her public failure and use the lessons she learned to show up better and stronger. Tonya could have easily chose to retreat and let this experience defeat and deflate her, but she did not.  For Tonya, this failure was the best thing that happened to her, because it woke her up. As a result she was able to learn about herself, dig deeper within herself, and love herself more. Sounds like a win in my book! As Tonya mentioned, negative situations can yield positive results, if we do not allow our experiences to go in vain. This reminds me of the Season 4 Episode 1 interview with Chinyere Sam entitled “Experiences Make You Stronger”, as they most definitely do. I can relate to Tonya’s belief that women do not often realize their leadership skills and are not always recognized for them, as I believe the same. Through the ages we have been leading in our households, churches, and the school systems; yet, we do not always recognize or get credit for our leadership contributions. Tonya did not seeing her leadership abilities when her father did, and similarly, I did not see my leadership abilities growing up yet my Great-Grandmother and Grandfather did. Only after stepping up and putting herself out there to run or public office did Tonya see herself as a leader. Likewise, I did not see myself as a leader until I began creating She Leads Podcast and Nicole Walker Network. I love when everything falls together and we find ourselves exactly where we are supposed to be, even if we did not initially have the mindset or vision. Nicole Walker's Takeaway of the Week Tonya mentioned the necessity of resting our bodies and souls in an effort to be the best leader we can be. As Tonya mentioned, if we are not good personally we cannot show up the way we may want for others. We have to be mindful not to wear ourselves down and take proper care of ourselves, if we want to lead effectively. I will make it my business to practice self-care more often and ensure proper rest and rejuvenation as a part of my regimen. Considering that I aim to help others be better and do better, it is imperative that I am whole before I can give myself fully to this cause. A quote by Ovid reads, “Take a rest; a field that has rested gives a beautiful crop”. Nicole Walker’s Leadership Challenge My leadership challenge for you would be to think about the one thing you can take away from this episode and adopt into your life.  I know it’s hard to absorb too much information at one time and it’s even harder to try and implement too many changes at once.  When I attend a training or listen to podcasts I aim to walk away with a least one thing that stuck out to me and one way that I can change as a result.  I challenge you to do the same!  If you decide to take me up on my challenge I would love to know about your key take way.  If you care to share please go to the She Leads Podcast Discussion Group on FB and leave your comment under the Takeaway Thursday post for Season 4 Episode 7. Don’t forget to subscribe to She Leads Podcast for first access to future episodes. And, like and share this episode of She Leads Podcast entitled, “Lift as You Climb with Tonya Burke”. Thanks and until next time “Be Empowered and Empower On”!

S4 E7: Lift As You Climb with Tonya Burke