Regina DeMars's guest appearances

Regina DeMars

Actionable Marketing Podcast

Nir Eyal

Ann Handley

Noah Kagan

Chris Davis

Jeff Coyle

Amanda Bond

Russ Perry

Craig Hewitt

Kieran Flanagan

Joanna Wiebe

Val Geisler

Matt Johnson

Travis Chambers

Jay Acunzo

Brian Clark

OwlTail

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win at social media? Get creative with solutions to problems.   Some of the highlights of the show include:  Content: Create financial advice/guidance that existing/potential customers want Common Problems: Marketers face ever-changing regulatory space and timeline Top Tactics: Urgent requests, audits, and procedures eliminate potential issues Social Media Channels: Monitor and archive online brand reputation, compliance Relationships Matter: Identify those interested in and active on social media Collaborative Compliance: Mitigate risk, accomplish goals, and stay compliant Organic Messaging: Focus on educational, inspirational, and entertaining content Paid Perspective: Focus on awareness, consideration, and conversion content Other Options: Social selling, influencer marketing, and employee ambassadors Make the Case: Do content marketing work that matters with more resources Mistakes Happen: Ensure everyone’s following processes, procedures, policies    Links:  Regina DeMars on LinkedIn First National Bank of Omaha (FNBO) FNBO’s Dollar Belles on YouTube FNBO’s Cashology Facebook Group Ben Sailer on LinkedIn CoSchedule 

Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest is Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha (FNBO). How can financial services marketers make friends with compliance and win at social media? Get creative with solutions to problems. Some of the highlights of the show include: <ul> <li>Content: Create financial advice/guidance that existing/potential customers want</li> <li>Common Problems: Marketers face ever-changing regulatory space and timeline</li> <li>Top Tactics: Urgent requests, audits, and procedures eliminate potential issues</li> <li>Social Media Channels: Monitor and archive online brand reputation, compliance</li> <li>Relationships Matter: Identify those interested in and active on social media</li> <li>Collaborative Compliance: Mitigate risk, accomplish goals, and stay compliant</li> <li>Organic Messaging: Focus on educational, inspirational, and entertaining content</li> <li>Paid Perspective: Focus on awareness, consideration, and conversion content</li> <li>Other Options: Social selling, influencer marketing, and employee ambassadors</li> <li>Make the Case: Do content marketing work that matters with more resources</li> <li>Mistakes Happen: Ensure everyone’s following processes, procedures, policies</li> </ul> Links: <ul> <li><a href="https://www.linkedin.com/in/reginademars" rel="noopener nofollow" target="_blank">Regina DeMars on LinkedIn</a></li> <li><a href="https://www.fnbo.com/" rel="noopener nofollow" target="_blank">First National Bank of Omaha (FNBO)</a></li> <li><a href="https://www.youtube.com/playlist?list=PL73Uo81jEgdQpLiFb1G1-9an_D4SbHdPu" rel="noopener nofollow" target="_blank">FNBO’s Dollar Belles on YouTube</a></li> <li><a href="https://www.facebook.com/groups/421849295368752/" rel="noopener nofollow" target="_blank">FNBO’s Cashology Facebook Group</a></li> <li><a href="https://www.linkedin.com/in/ben-sailer-b05a9528" rel="noopener nofollow" target="_blank">Ben Sailer on LinkedIn</a></li> <li><a href="https://coschedule.com/" rel="noopener nofollow" target="_blank">CoSchedule</a></li> </ul>

AMP198: How Marketers in Financial Services Can Make Friends With Compliance and Win at Social Media With Regina DeMars From First National Bank of Omaha