Troy McKinna's guest appearances

Troy McKinna

Team Guru Podcast

Brand Builders Lab

Synergen Leadership Podcast

Shane Hatton

Gihan Perera

Brad Giles

Donna McGeorge

David Sharrock

Lisa Stephenson

Lynne Cazaly

Michelle Gibbings

Emma Bannister

Karen Morley

Mike Adams

Greg Smith

Dan Shi

Jaquie Scammell

David Pich

OwlTail

I’m joined this week by Troy McKinna.  Troy is an entrepreneur and brand building specialist.  He is the co-founder of Agents of Spring and Quest Beverages and has worked with some of Australia’s most recognisable brands, including Mars, Snickers, Schweppes, Gatorade and Cool RidgeTroy is the author of a new book titled “Brand Hustle: 4 critical foundations to accelerate brand growth.”

I’m joined this week by Troy McKinna. Troy is an entrepreneur and brand building specialist. He is the co-founder of Agents of Spring and Quest Beverages and has worked with some of Australia’s most recognisable brands, including Mars, Snickers, Schweppes, Gatorade and Cool Ridge Troy is the author of a new book titled “Brand Hustle: 4 critical foundations to accelerate brand growth.”

118 - Brand Hustle: How to accelerate your business with Troy McKinna

Building a strong brand is where success lies today.  Today I'm chatting with the author of Brand Hustle, Troy McKinna about the 4 critical foundations to accelerate your brand growth plus so much more!

81. How to Accelerate your brand growth with Troy McKinna, author of Brand Hustle

Troy McKinna is the author of Brand Hustle – 4 Critical Foundations to Accelerate Brand Growth. Troy believes in the power of building brands because brands connect products and services with consumers. Brands strengthen P&amp;Ls and drive growth. Brands attract the best talent and provide a beacon in the sea of choice. At his business, Agents of Spring, Troy builds brands by creating disruptive, consumer led products and services, by leveraging the creative problem solving framework. Troy helps organisations curiously seek out and creatively solve their customers most valuable problems. Problems, that once solved, create value for both consumers and organisations. The problems that motivate consumers to pay brands to solve. As a start-up entrepreneur and co-founder of Quest Beverages, he practices what he believes and is inspired by the journey of building the Calm &amp; Stormy brand from nothing. A brand with a mission: Healthier people living on a healthier planet. During the conversation Julian explores Troy’s book, Brand Hustle, in detail. Episode highlights include:  Why Troy decided to write Brand Hustle How brand contributes to the financial success of an organisation Why it’s important to understand the problem you are solving for your customer How brands can stand out and deliver   Link Troy's LinkedIn Profile Agents of Spring Website Purchase Brand Hustle

Troy McKinna is the author of Brand Hustle – 4 Critical Foundations to Accelerate Brand Growth. Troy believes in the power of building brands because brands connect products and services with consumers. Brands strengthen P&amp;Ls and drive growth. Brands attract the best talent and provide a beacon in the sea of choice. At his business, Agents of Spring, Troy builds brands by creating disruptive, consumer led products and services, by leveraging the creative problem solving framework. Troy helps organisations curiously seek out and creatively solve their customers most valuable problems. Problems, that once solved, create value for both consumers and organisations. The problems that motivate consumers to pay brands to solve. As a start-up entrepreneur and co-founder of Quest Beverages, he practices what he believes and is inspired by the journey of building the Calm &amp; Stormy brand from nothing. A brand with a mission: Healthier people living on a healthier planet. During the conversation Julian explores Troy’s book, Brand Hustle, in detail. Episode highlights include: <ul> <li>Why Troy decided to write Brand Hustle</li> <li>How brand contributes to the financial success of an organisation</li> <li>Why it’s important to understand the problem you are solving for your customer</li> <li>How brands can stand out and deliver</li> </ul> Link <a href="https://www.linkedin.com/in/troymckinna/" rel="noopener nofollow" target="_blank">Troy's LinkedIn Profile</a> <a href="https://www.agentsofspring.com/" rel="noopener nofollow" target="_blank">Agents of Spring Website</a> <a href="https://www.agentsofspring.com/brand-hustle/" rel="noopener nofollow" target="_blank">Purchase Brand Hustle</a>

Ep87 | Troy McKinna - Author of Brand Hustle