Josh Stinchcomb's guest appearances

Josh Stinchcomb

The Digiday Podcast

Content Is Your Business

Brand Story Inc

Sara Fischer

Conde Nast

Sean Griffey

Rich Routman

Ben Smith

Jeff Taylor

Peter Weedfald

Marcie Allen

Taylor Bennett

Andrew Bolton

Andréa Mallard

Amy Adams

Chris Thile

Darren Rovell

Rich Kleiman

OwlTail

Content creators and studio chiefs constantly iterate the ROI of what they do. WSJ's Josh Stinchcomb offers revenue persepctives on what matters most.

WSJ | Barron's Group - Josh Stinchcomb

The prickly relationship between news publishers and tech platforms appears to be improving. Look no further than recent moves by both Apple and Facebook to pay publishers directly."We are seeing better commercial opportunity coming from the [social media] platforms than we ever have," said Josh Stinchcomb, CRO of The Wall Street Journal and Barron's Group. "We've done a couple of big deals this year with platforms and I think the general environment is one where they are valuing -- or they're being forced to value -- quality journalism and recognize they have to pay for it in some way."Stinchcomb joined the Digiday Podcast to discuss the company's digital ads business as a whole ("growing, absolutely growing"), the importance of its events division and how to convince advertisers that news and brand safety go together.

<p>The prickly relationship between news publishers and tech platforms appears to be improving. Look no further than recent moves by both Apple and Facebook to pay publishers directly.</p><p>"We are seeing better commercial opportunity coming from the [social media] platforms than we ever have," said Josh Stinchcomb, CRO of The Wall Street Journal and Barron's Group. "We've done a couple of big deals this year with platforms and I think the general environment is one where they are valuing -- or they're being forced to value -- quality journalism and recognize they have to pay for it in some way."</p><p>Stinchcomb joined the Digiday Podcast to discuss the company's digital ads business as a whole ("growing, absolutely growing"), the importance of its events division and how to convince advertisers that news and brand safety go together.</p>

Dow Jones CRO Josh Stinchcomb: Platforms are finally valuing (and paying) newsrooms

Content Experiences for Brands with Conde Nast… Josh Stinchcomb , Chief Experience Officer for Conde Nast (a premier media company renowned for producing the highest quality content for the world’s most influential audiences – (profile)), joins hosts Lisa Berger, Edward Hertzman and Dalia Strum in the MouthMedia Network Studios powered by Sennheiser. Presented by 24 Seven Talent. Partnerships, being immersive, and emotional connection  Josh Stinchcomb, Chief Experience Office for Conde Nast, reviews how Conde creates bespoke activations for brand partners of the company by fostering relationships with people in the editorial, tech and business teams of their 22 titles. Building the process in real time, 23 Stories is able to create experiences for partners that have never been done before. The goal is to create an emotional connection with consumers that feels important and is measurable. Stinchcomb explains how marketers aremore sophisticated today in our ability to measure engagement, as content and experiences can be shared digitally. He also asserts that people are willing to pay for a B2B component that provides interaction. He talks about how Conde Nast can track and measure results of movement on product consideration and purchase intent.  23 Stories, technology, and making movies  23 Stories content studio was a response to declining ad revenue and a means to make up for it. Stinchcomb explains how digital advertising is growing in spite of declining print ads industrywide and how they’ve had to forge partnerships in technology more so than a typical ad agency. He also talks about getting into the movie business with films such as “Last Chance U” on Netflix, that was originally an article in one of Conde’s publications. The quality of branded content is increasing and to be able to do this type of work you need to have a variety of skills, writing, creative direction, project management, strategy etc. Finding all of these skills in a single person is rare, but Stinchcomb advises that you can build an infrastructure where all of these skills can coexist. Everyone has to be a little more of a Five Pole player. Studios vs. independents, who makes better partners, and being comfortable  In a round of “What’s Your Story”, Stinchcomb opens up about where he sees his career going, and what inspires him most, including a nod to the Conde Nast’s culture. Stinchcomb’s advice is to be comfortable and open to change to survive in today’s digital climate. The post 24 Seven Presents: Josh Stinchcomb of Conde Nast – Creating Content Experiences appeared first on Content Is Your Business.See omnystudio.com/listener for privacy information.

<h2>Content Experiences for Brands with Conde Nast…</h2> <p>Josh Stinchcomb , Chief Experience Officer for <a href="http://www.condenast.com" rel="noopener nofollow" target="_blank">Conde Nast</a> (a premier media company renowned for producing the highest quality content for the world’s most influential audiences – (<a href="https://www.linkedin.com/in/joshstinchcomb/" rel="nofollow" target="_blank">profile</a>)), joins hosts <a href="https://www.linkedin.com/in/lisaberger247/" rel="noopener nofollow" target="_blank">Lisa Berger</a>, <a href="https://www.linkedin.com/in/edward-hertzman-2401b38/" rel="noopener nofollow" target="_blank">Edward Hertzman</a> and <a href="https://www.linkedin.com/in/daliastrum/" rel="noopener nofollow" target="_blank">Dalia Strum</a> in the <a href="http://mouthmedianetwork.com" rel="noopener nofollow" target="_blank">MouthMedia Network</a> Studios powered by <a href="https://en-us.sennheiser.com" rel="noopener nofollow" target="_blank">Sennheiser</a>. Presented by <a href="http://24seventalent.com" rel="noopener nofollow" target="_blank">24 Seven Talent</a>.</p> <h2>Partnerships, being immersive, and emotional connection</h2> <p> </p><p>Josh Stinchcomb, Chief Experience Office for Conde Nast, reviews how Conde creates bespoke activations for brand partners of the company by fostering relationships with people in the editorial, tech and business teams of their 22 titles. Building the process in real time, 23 Stories is able to create experiences for partners that have never been done before. The goal is to create an emotional connection with consumers that feels important and is measurable. Stinchcomb explains how marketers aremore sophisticated today in our ability to measure engagement, as content and experiences can be shared digitally. He also asserts that people are willing to pay for a B2B component that provides interaction. He talks about how Conde Nast can track and measure results of movement on product consideration and purchase intent.</p> <p></p> <h2>23 Stories, technology, and making movies</h2> <p> </p><p>23 Stories content studio was a response to declining ad revenue and a means to make up for it. Stinchcomb explains how digital advertising is growing in spite of declining print ads industrywide and how they’ve had to forge partnerships in technology more so than a typical ad agency. He also talks about getting into the movie business with films such as “Last Chance U” on Netflix, that was originally an article in one of Conde’s publications.</p> <p>The quality of branded content is increasing and to be able to do this type of work you need to have a variety of skills, writing, creative direction, project management, strategy etc. Finding all of these skills in a single person is rare, but Stinchcomb advises that you can build an infrastructure where all of these skills can coexist. Everyone has to be a little more of a Five Pole player.</p> <h2>Studios vs. independents, who makes better partners, and being comfortable</h2> <p> </p><p>In a round of “What’s Your Story”, Stinchcomb opens up about where he sees his career going, and what inspires him most, including a nod to the Conde Nast’s culture. Stinchcomb’s advice is to be comfortable and open to change to survive in today’s digital climate.</p> <p>The post <a href="https://contentisyourbusiness.com/2017/09/001-josh-stinchcomb-of-conde-nast-creating-content-experiences/" rel="nofollow" target="_blank">24 Seven Presents: Josh Stinchcomb of Conde Nast – Creating Content Experiences</a> appeared first on <a href="https://contentisyourbusiness.com" rel="nofollow" target="_blank">Content Is Your Business</a>.</p><p>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.</p>

24 Seven Presents: Josh Stinchcomb of Conde Nast – Creating Content Experiences