George Schweitzer's guest appearances

George Schweitzer

The Historians

Televisionation

Inside The Call

Follow Your Dream - Music And Much More!

RM 15 

Robert May

Bryan Cranston

Halsey Minor

David Brooks

Steve Greenberg

David Letterman

James Joyce

Estee Lauder

John Lee Dumas

Robert Burns

Quincy Jones

Jackson Browne

Eddie Murphy

Rod Stewart

Sheri Salata

OwlTail

Rick Howe

Rick Howe, The iTV Doctor interviews… George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work—his job was to get you to WATCH CBS! George has experience and perspective on how to fix the absolute mess we’ve made of television. You need to hear what he has to say.

Friday Fireside on Thursday: George Schweitzer, Former CMO of CBS, in Conversation with Rick Howe, The iTV Doctor at TVOT LIVE! 2022

We're ringing in the New Year with the guru of television marketing himself!  Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry. Call us!https://www.speakpipe.com/RM15Follow us!Twitter @rm15creativeInstagram @rm15creativeEmail us!info@rm15creative.com

We're ringing in the New Year with the guru of television marketing himself!  Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry.  Call us! <a href="https://www.speakpipe.com/RM15" rel="nofollow" target="_blank">https://www.speakpipe.com/RM15</a> Follow us! Twitter @rm15creative Instagram @rm15creative Email us! info@rm15creative.com

Robert's guest in this episode is George Schweitzer, CBS Head Of Marketing for 30 years. George considers himself a Television Archeologist in that his broadcasting experience transcends the eras from over-the-air to cable to streaming. Along the way he has collected enough memorabilia to start a broadcasting museum! Robert's song in this episode: "I Can't Explain", his reimagined version of The Who's iconic hit. Recorded "live" at the 2018 Nisville Jazz Festival and released on Greetings From Serbia. Robert chose this song because it was one of the greatest hits of the British Invasion era of the 1960s, and Robert's relationship with George extends back to their college years when the music of this era was still in full swing!George Schweitzer is someone who followed his dream and it led to unparalleled success. As the Head of Marketing at CBS for 30 years, George led the transformation of CBS into America's most-watched network. He led the promotional strategies for a veritable who's who of hit TV shows, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 minutes, the Late Show, the Grammys the Super Bowl, March Madness, and the Olympics. He's won every major broadcasting award. George and Robert first met in college at Boston University where they both worked for WTBU the campus radio station. Robert was a disc jockey and George was the station manager. Back then everyone knew that George would go on to become a huge success in broadcasting, as he did. In this episode, Robert and George discuss:Attaining your dream. (10:25)The huge shift in television from network control to consumer control. (16:53)The changes that came to broadcasting from streaming shows.  (21:20)Trusted recommendations outweigh everything. (25:30)The struggle to get your foot in the door for your dream job. (27:48)Never give up, be realistic, and realize that success does not happen overnight. (33:30) "We’re all producers, producers just get things done." —  George Schweitzer If you enjoyed the show, please subscribe, rate, and review at Apple Podcast, Spotify, or wherever you get your podcasts.   Get your Complimentary DREAM ROADMAP containing Robert’s 5 Steps to pursue and succeed at YOUR dream. Just click here:https://www.followyourdreampodcast.com/DreamRoadmap Connect with the Follow Your Dream Podcast:Website: www.followyourdreampodcast.comInstagram: https://www.instagram.com/followyourdreampodcast/Facebook: www.facebook.com/FollowYourDreamPodcastEmail Robert: robert@followyourdreampodcast.com Follow Robert’s band, Project Grand Slam, and his music:Website: https://www.projectgrandslam.comStore: https://www.thepgsstore.com/YouTube: https://www.youtube.com/user/PGSjazzFacebook: https://www.facebook.com/projectgrandslam/Spotify: https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skWApple Music: https://music.apple.com/us/artist/project-grand-slam/274548453Email: pgs@projectgrandslam.comIntro/Outro song in this episode- “I Can’t Explain”, Robert’s reimagined version of The Who’s iconic hit, from the Project Grand Slam album ‘Greetings From Serbia’Recorded “live” at the Nisville Jazz Festival Spotify link-https://open.spotify.com/track/6XPLxs40QXpzLCqSEaOLKx?si=7483120f040b4a8a Show notes by Podcastologist: Kristen BraunAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  

Robert's guest in this episode is George Schweitzer, CBS Head Of Marketing for 30 years. George considers himself a Television Archeologist in that his broadcasting experience transcends the eras from over-the-air to cable to streaming. Along the way he has collected enough memorabilia to start a broadcasting museum! Robert's song in this episode: "I Can't Explain", his reimagined version of The Who's iconic hit. Recorded "live" at the 2018 Nisville Jazz Festival and released on Greetings From Serbia. Robert chose this song because it was one of the greatest hits of the British Invasion era of the 1960s, and Robert's relationship with George extends back to their college years when the music of this era was still in full swing!George Schweitzer is someone who followed his dream and it led to unparalleled success. As the Head of Marketing at CBS for 30 years, George led the transformation of CBS into America's most-watched network. He led the promotional strategies for a veritable who's who of hit TV shows, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 minutes, the Late Show, the Grammys the Super Bowl, March Madness, and the Olympics. He's won every major broadcasting award. George and Robert first met in college at Boston University where they both worked for WTBU the campus radio station. Robert was a disc jockey and George was the station manager. Back then everyone knew that George would go on to become a huge success in broadcasting, as he did.  In this episode, Robert and George discuss:<ul><li>Attaining your dream. (10:25)</li><li>The huge shift in television from network control to consumer control. (16:53)</li><li>The changes that came to broadcasting from streaming shows.  (21:20)</li><li>Trusted recommendations outweigh everything. (25:30)</li><li>The struggle to get your foot in the door for your dream job. (27:48)</li><li>Never give up, be realistic, and realize that success does not happen overnight. (33:30) </li></ul> "We’re all producers, producers just get things done." —  George Schweitzer If you enjoyed the show, please subscribe, rate, and review at Apple Podcast, Spotify, or wherever you get your podcasts.   Get your Complimentary DREAM ROADMAP containing Robert’s 5 Steps to pursue and succeed at YOUR dream. Just click here:<a href="https://www.followyourdreampodcast.com/dreamroadmap" rel="nofollow" target="_blank">https://www.followyourdreampodcast.com/DreamRoadmap</a> Connect with the Follow Your Dream Podcast:Website: <a href="https://www.followyourdreampodcast.com/" rel="nofollow" target="_blank">www.followyourdreampodcast.com</a>Instagram: <a href="https://www.instagram.com/followyourdreampodcast/" rel="nofollow" target="_blank">https://www.instagram.com/followyourdreampodcast/</a>Facebook: <a href="http://www.facebook.com/FollowYourDreamPodcast" rel="nofollow" target="_blank">www.facebook.com/FollowYourDreamPodcast</a> Email Robert: <a href="mailto:robert@followyourdreampodcast.com">robert@followyourdreampodcast.com</a> Follow Robert’s band, Project Grand Slam, and his music:Website: <a href="https://www.projectgrandslam.com/" rel="nofollow" target="_blank">https://www.projectgrandslam.com</a>Store: <a href="https://thepgsstore.com/" rel="nofollow" target="_blank">https://www.thepgsstore.com/</a>YouTube: <a href="https://www.youtube.com/user/PGSjazz" rel="nofollow" target="_blank">https://www.youtube.com/user/PGSjazz</a>Facebook: <a href="https://www.facebook.com/projectgrandslam/" rel="nofollow" target="_blank">https://www.facebook.com/projectgrandslam/</a>Spotify: <a href="https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skW" rel="nofollow" target="_blank">https://open.spotify.com/artist/04BdGdJszDD8WtAFXc9skW</a>Apple Music: <a href="https://music.apple.com/us/artist/project-grand-slam/274548453" rel="nofollow" target="_blank">https://music.apple.com/us/artist/project-grand-slam/274548453</a>Email: <a href="mailto:pgs@projectgrandslam.com">pgs@projectgrandslam.com</a> Intro/Outro song in this episode- “I Can’t Explain”, Robert’s reimagined version of The Who’s iconic hit, from the Project Grand Slam album ‘Greetings From Serbia’Recorded “live” at the Nisville Jazz Festival Spotify link-<a href="https://open.spotify.com/track/6XPLxs40QXpzLCqSEaOLKx?si=7483120f040b4a8a" rel="nofollow" target="_blank">https://open.spotify.com/track/6XPLxs40QXpzLCqSEaOLKx?si=7483120f040b4a8a</a> Show notes by Podcastologist: Kristen Braun Audio production by<a href="https://www.turnkeypodcast.com/" rel="nofollow" target="_blank"> Turnkey Podcast Productions.</a> You're the expert. Your podcast will prove it.

George Schweitzer: CBS TV Head Of Marketing for 30 years