Smart Nora's guest appearances

Smart Nora

YourTechReport

Popular Technology Radio

Journey to 7 Figures

Neil Patel

Craig Williams

Jony Ive

Adam Levin

Jayson Gaignard

Michael Lovitch

Jamey Stegmaier

Eric Siu

Ryan Carson

Tesla CyberTruck

Floyd Mayweather

Ryan Deiss

Rand Fishkin

Steve Brown

AJ Mihrzad

OwlTail

Smart Nora is the revolutionary contact-free snoring solution that earned a spot on Oprah’s Favorite Things in 2017. Its CEO and co-founder, Behrouz Hariri, talks about how they raised over $1M in Kickstarter and eventually grew to $8.5M in annual sales. Visit https://www.leadquizzes.com/podcast for the complete show notes of every podcast episode.     Topics Discussed in this Episode:  [01:32] How Smart Nora came to be [03:17] Smart Nora as a product solution and the product design process [08:04] Some of the feedback that they got that led to changes in their product design [10:58] How much they invested in testing and designing their product [12:55] What they did to prepare for the $1M in pre-orders that they got [14:21] The Kickstarter process and their next steps after creating their Kickstarter video [17:54] Behrouz’s tips on what to do on the PR side [19:24] How they sold their pre-orders on their Shopify store [23:33] How they got their product manufactured and how long it took [26:38] How they managed the quality of their product and what they did about IP protection [29:17] How they shipped their products and how they made their next million in sales after the pre-orders [31:49] Switching their focus to marketing and making more sales [34:09] How Smart Nora landed on Oprah’s Favorite Things [35:09] Getting into corporate wellness programs as a next step [37:09] The one thing they did that had the biggest impact on their growth [38:08] The areas where Behrouz personally had to evolve and grown in to grow their business    Key Takeaways:  When you’re a user of your own product, it really accelerates the feedback process. The great thing about Kickstarter as a format is there are so many examples you can follow. There’s a nice formula that people have perfected over time and it’s such a good place to get inspired. In any Kickstart pre-order campaign, your delivery date becomes the last thing that people remember. The freshness of the pre-order fades after a few months and it can get very contentious between the funders and the campaigners. When your Kickstarter campaign is ending, there is a lot of momentum toward the end, coming from both social media word of mouth and press coverage. Good decisions move you forward, but a lot of conversations that don’t end with a clear strategy leave a lot of people stranded.    Action Steps:  When you’re a startup, look at your options and the real feedback that you get from people and let that pull you into the next step. When you start a Kickstarter campaign, make sure you have a great video that will serve as your centerpiece. When you do a pre-order campaign, have realistic updates for people and set good expectations. What to do on the PR side:   Draft your press release and select outlets that you know are interested in a product like yours. Send them the press release on the condition that they will not publish it until the day of your campaign. Pick a goal that you can actually deliver your product with.    Brandon said: “The biggest lesson that I think we learned around our paid digital marketing is that if you’re testing with really small budgets, it’s not representative of the CPA or CPC that you will get with bigger budgets.” “There’s always this conflict of how much meaningful time to invest into a decision or a conversation, where it’s not more than the priority it has for the business but it’s also not so little that we make a lot of nonsensical decisions or a lot of non-decisions.”   More from Behrouz Hariri and Smart Nora: Smart Nora’s Website Behrouz’s LinkedIn Behrouz’s Twitter (@_Behrouz)   Sponsor link 14-day Free Trial to LeadQuizzes   Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

Smart Nora is the revolutionary contact-free snoring solution that earned a spot on Oprah’s Favorite Things in 2017. Its CEO and co-founder, Behrouz Hariri, talks about how they raised over $1M in Kickstarter and eventually grew to $8.5M in annual sales. Visit <a href="https://www.leadquizzes.com/podcast" rel="nofollow" target="_blank">https://www.leadquizzes.com/podcast</a> for the complete show notes of every podcast episode.   Topics Discussed in this Episode: <ul> <li>[01:32] How Smart Nora came to be</li> <li>[03:17] Smart Nora as a product solution and the product design process</li> <li>[08:04] Some of the feedback that they got that led to changes in their product design</li> <li>[10:58] How much they invested in testing and designing their product</li> <li>[12:55] What they did to prepare for the $1M in pre-orders that they got</li> <li>[14:21] The Kickstarter process and their next steps after creating their Kickstarter video</li> <li>[17:54] Behrouz’s tips on what to do on the PR side</li> <li>[19:24] How they sold their pre-orders on their Shopify store</li> <li>[23:33] How they got their product manufactured and how long it took</li> <li>[26:38] How they managed the quality of their product and what they did about IP protection</li> <li>[29:17] How they shipped their products and how they made their next million in sales after the pre-orders</li> <li>[31:49] Switching their focus to marketing and making more sales</li> <li>[34:09] How Smart Nora landed on Oprah’s Favorite Things</li> <li>[35:09] Getting into corporate wellness programs as a next step</li> <li>[37:09] The one thing they did that had the biggest impact on their growth</li> <li>[38:08] The areas where Behrouz personally had to evolve and grown in to grow their business</li> </ul> Key Takeaways: <ul> <li>When you’re a user of your own product, it really accelerates the feedback process.</li> <li>The great thing about Kickstarter as a format is there are so many examples you can follow. There’s a nice formula that people have perfected over time and it’s such a good place to get inspired.</li> <li>In any Kickstart pre-order campaign, your delivery date becomes the last thing that people remember. The freshness of the pre-order fades after a few months and it can get very contentious between the funders and the campaigners.</li> <li>When your Kickstarter campaign is ending, there is a lot of momentum toward the end, coming from both social media word of mouth and press coverage.</li> <li>Good decisions move you forward, but a lot of conversations that don’t end with a clear strategy leave a lot of people stranded.</li> </ul> Action Steps: <ul> <li>When you’re a startup, look at your options and the real feedback that you get from people and let that pull you into the next step.</li> <li>When you start a Kickstarter campaign, make sure you have a great video that will serve as your centerpiece.</li> <li>When you do a pre-order campaign, have realistic updates for people and set good expectations.</li> <li>What to do on the PR side:</li> </ul> <ol> <li>Draft your press release and select outlets that you know are interested in a product like yours. Send them the press release on the condition that they will not publish it until the day of your campaign.</li> <li>Pick a goal that you can actually deliver your product with.</li> </ol> Brandon said: “The biggest lesson that I think we learned around our paid digital marketing is that if you’re testing with really small budgets, it’s not representative of the CPA or CPC that you will get with bigger budgets.” “There’s always this conflict of how much meaningful time to invest into a decision or a conversation, where it’s not more than the priority it has for the business but it’s also not so little that we make a lot of nonsensical decisions or a lot of non-decisions.” More from Behrouz Hariri and Smart Nora: <a href="https://www.smartnora.com/" rel="nofollow" target="_blank">Smart Nora’s Website</a> <a href="https://ca.linkedin.com/in/behrouzhariri" rel="nofollow" target="_blank">Behrouz’s LinkedIn</a> <a href="https://twitter.com/_behrouz" rel="nofollow" target="_blank">Behrouz’s Twitter (@_Behrouz)</a> Sponsor link <a href="https://www.leadquizzes.com/podcast" rel="nofollow" target="_blank">14-day Free Trial to LeadQuizzes</a> Thank you for listening! If you enjoyed this episode, subscribe to this podcast! And don’t forget to leave me a rating and a review on iTunes!

How Smart Nora Created $1M in Kickstarter and Preorder Sales -- #33

Learn how to stay cybersafe, jam to your favorite tunes, sleep right, and automate your garden this week on Pop Tech Radio. First off, Smart Nora CEO and Co-Founder, Behrouz Hariri, tells us about their microphone activated, inflatable pillow powered anti-snoring device that keeps your partner from strangling you in your sleep. Then, Adaptive Sound Technology, Inc. (ASTI) President and CEO, Sam Nicolino, explains how they've painstakingly captured naturalistic, urban, and other sounds to drown out background noise while you sleep. Next, EchoBox Director of Growth, Josh McKenzie, shares how they've been able to provide premium Hi-Fi, titanium bodied earbuds at a reasonable price. Also, Bitdefender IoT Director, Dan Berte, wakes us up a cold reality; every internet-enabled device is at risk to cyber threats. Find out the Bitdefender BOX can keep us safe. Finally, Rory Aronson, CEO of FarmBot, shares his vision for building a self-sufficient future - hundreds of thousands of micro farms across the globe. Tune in now. [00:00:00] Snore No More with Smart Nora [00:06:54] Sleep - One of Three Pillars of Health [00:12:31] Get to Sleep with ASTI [00:19:54] Adaptive Sound Environments for Baby [00:31:43] Audiophile Earbuds for Reasonable Price [00:35:56] EchoBox in VR and on the Road [00:42:16] Defend Your Home with Bitdefender BOX [00:47:43] Shield Yourself From Cyber Attacks [00:54:46] Be Self Sufficient; Be Your Own Farmer [01:02:09] Automate Your Garden - Reap the Rewards [01:10:32] Open Source Farming Info at Openfarm [01:18:10] FarmBot: An Iterative Process

Learn how to stay cybersafe, jam to your favorite tunes, sleep right, and automate your garden this week on Pop Tech Radio. First off, Smart Nora CEO and Co-Founder, Behrouz Hariri, tells us about their microphone activated, inflatable pillow powered anti-snoring device that keeps your partner from strangling you in your sleep. Then, Adaptive Sound Technology, Inc. (ASTI) President and CEO, Sam Nicolino, explains how they've painstakingly captured naturalistic, urban, and other sounds to drown out background noise while you sleep. Next, EchoBox Director of Growth, Josh McKenzie, shares how they've been able to provide premium Hi-Fi, titanium bodied earbuds at a reasonable price. Also, Bitdefender IoT Director, Dan Berte, wakes us up a cold reality; every internet-enabled device is at risk to cyber threats. Find out the Bitdefender BOX can keep us safe. Finally, Rory Aronson, CEO of FarmBot, shares his vision for building a self-sufficient future - hundreds of thousands of micro farms across the globe. <a href="https://www.ernlive.com/show/poptech-radio/59/episodes/smart-nora-asti-echobox-bitdefender-and-farmbot-175" rel="nofollow" target="_blank">Tune in now.</a> <ul><li>[00:00:00] Snore No More with Smart Nora</li> <li>[00:06:54] Sleep - One of Three Pillars of Health</li> <li>[00:12:31] Get to Sleep with ASTI</li> <li>[00:19:54] Adaptive Sound Environments for Baby</li> <li>[00:31:43] Audiophile Earbuds for Reasonable Price</li> <li>[00:35:56] EchoBox in VR and on the Road</li> <li>[00:42:16] Defend Your Home with Bitdefender BOX</li> <li>[00:47:43] Shield Yourself From Cyber Attacks</li> <li>[00:54:46] Be Self Sufficient; Be Your Own Farmer</li> <li>[01:02:09] Automate Your Garden - Reap the Rewards</li> <li>[01:10:32] Open Source Farming Info at Openfarm</li> <li>[01:18:10] FarmBot: An Iterative Process</li></ul>

Smart Nora, ASTI, EchoBox, Bitdefender, and FarmBot | #175

Let's face it: snoring can be a huge problem; not just for the person who's snoring, but for the poor souls who are subjected to it every night as well... ...but don't lose hope--the folks at Smart Nora have come up with non-medical, non-invasive solution: so take a listen as we chat with CEO and co-founder of Nora, Behrouz Hariri, and learn why Smart Nora may be the solution to eliminating those long, sleepless nights.See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's face it: snoring can be a huge problem; not just for the person who's snoring, but for the poor souls who are subjected to it every night as well... ...but don't lose hope--the folks at Smart Nora have come up with non-medical, non-invasive solution: so take a listen as we chat with CEO and co-founder of Nora, Behrouz Hariri, and learn why Smart Nora may be the solution to eliminating those long, sleepless nights. See <a href="http://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Smart Nora is Taking a New Approach to Ending Snoring