Jennie Smythe's guest appearances

Jennie Smythe

Music Business Radio

INSIDE NASHVILLE with Tom Moran

Surviving the Music Industry

Five Whiskey Patrick

Warrented: Women in the Entertainment Industry

Lauren Duski

Gretchen Peters

Craig Wright

Jared Freid

Matt Stell

Allison Jones

Brett Kissel

John Oates

John Davidson

Sam Bush

John Rich

Will Hoge

Luke Laird

Daniel Tashian

Tenille Townes

OwlTail

Kendall Warren zooms with President and Founder of Girlilla Marketing Jennie SmytheSupport the show (https://www.warrented.com/music)

Kendall Warren zooms with President and Founder of Girlilla Marketing Jennie Smythe <a href="https://www.warrented.com/music" rel="payment nofollow" target="_blank">Support the show</a> (<a href="https://www.warrented.com/music" rel="nofollow" target="_blank">https://www.warrented.com/music</a>)

Ep. 14 - Jennie Smythe

Jennie Smythe (CEO) and Ashley Alexander (Chief Marketing Officer) of Girlilla Marketing.  Jennie and Patrick used to work together over a decade ago.  She is really smart.  Follow Jennie @girlillajennie or go to www.girlillamarketing.com

Jennie Smythe (CEO) and Ashley Alexander (Chief Marketing Officer) of Girlilla Marketing. Jennie and Patrick used to work together over a decade ago. She is really smart. Follow Jennie @girlillajennie or go to <a href="http://www.girlillamarketing.com" rel="nofollow" target="_blank">www.girlillamarketing.com</a>

Episode 30 - Jennie Smythe

Jennie Smythe, CEO of Girlilla Marketing, began her career in the mid-1990s working for Elektra Entertainment. The years of AC/DC, Metallica, Motley Crue, Staind, Deftones, and she was the receptionist.  With a little time and foresight, she quickly made the play to move to YAHOO! Music as Director of Marketing and Promotion, spearheading their digital content. Which was unheard of at the time. Eventually, she made her move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing. As of today, Girlilla represents Brandy Clark, Bob Weir, Chris Hemsworth, Liam Hemsworth, Kristin Chenoweth, Maddie &amp; Tae, Nickleback, Old Dominion, Randy Rogers Band, and to many to mention.  What is it like to represent the world's most hated and loved band? Brand activations, sponsors, relationships, how can I make money in today's music? Follow Jennie @girlillajennie and visit  for more about this top boutique marketing company.   

Jennie Smythe, CEO of Girlilla Marketing, began her career in the mid-1990s working for Elektra Entertainment. The years of AC/DC, Metallica, Motley Crue, Staind, Deftones, and she was the receptionist.  With a little time and foresight, she quickly made the play to move to YAHOO! Music as Director of Marketing and Promotion, spearheading their digital content. Which was unheard of at the time. Eventually, she made her move to Nashville to work for Warner Bros. Records’ New Media Department and then as Clear Channel’s Senior Director of Content and Marketing. In January of 2008, Jennie launched Girlilla Marketing. As of today, Girlilla represents Brandy Clark, Bob Weir, Chris Hemsworth, Liam Hemsworth, Kristin Chenoweth, Maddie &amp; Tae, Nickleback, Old Dominion, Randy Rogers Band, and to many to mention.  What is it like to represent the world's most hated and loved band? Brand activations, sponsors, relationships, how can I make money in today's music? Follow Jennie @girlillajennie and visit  for more about this top boutique marketing company.

Jennie Smythe is CEO of the digital marketing agency, Girlilla Marketing. She's worked to market dozens of top-shelf artists including Darius Rucker, Ben Rector, Dwight Yoakam, Jason Aldean, and Nickelback. On this episode, we talk about her start in the music business, working for Elektra Entertainment, why she jumped the record label ship to join Internet company YAHOO! as Director of Marketing and Promotion for YAHOO! Music, and making the move to Nashville to start her own music marketing company. Topics discussed include how to get attention online, what makes an effective promotional campaign, breaking new artists, and more. For those not on the podcast...

<a href="http://feed.musicbusinessradio.com/~/t/0/0/musicbusinessradio/~ftp.wrlt.com/production/mbr/podcast/15/mbr2015JennieSmytheGirlillaMarketing.mp3" rel="nofollow" target="_blank">Jennie Smythe</a> is CEO of the digital marketing agency, Girlilla Marketing. She's worked to market dozens of top-shelf artists including Darius Rucker, Ben Rector, Dwight Yoakam, Jason Aldean, and Nickelback. On this episode, we talk about her start in the music business, working for Elektra Entertainment, why she jumped the record label ship to join Internet company YAHOO! as Director of Marketing and Promotion for YAHOO! Music, and making the move to Nashville to start her own music marketing company. Topics discussed include how to get attention online, what makes an effective promotional campaign, breaking new artists, and more. For those not on <a href="http://feed.musicbusinessradio.com/~/t/0/0/musicbusinessradio/~phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=78458459" rel="nofollow" target="_blank">the podcast</a>...