Terry Wu's guest appearances

Terry Wu

The B2B Revenue Executive Experience

CX Insider - Customer experience leaders sharing insights and ideas for customer service success

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You’re throwing an office party now and you need to get noisemakers, silly hats and confetti. You know you can find all of these things on Amazon, but lately, you’ve also been fielding increasingly-aggressive office visits from a door-to-door party clown from the local clown college trying to sell you all of these very items — and he warns that, if you don’t, you’re a terrible manager and hate puppies. Who do you go with… and why is it Amazon? Today’s guest, neuroscientist Dr. Terry Wu, Owner at Neuromarketing Services, says you choose Amazon not because of John Wayne Gacy or the movie IT, but because our brains are wired to love buying but hate feeling like we’re being forced. This is just one of many examples Dr. Wu shares in the latest episode of how neuroscience influences buying behavior — and how understanding the science helps you make a sale. We discuss: The difference between helping a customer buy and selling to them The power of framing when it comes to buying decisions How freewill — or lack thereof — plays into buying behavior  And be sure to check out: Terry’s speaking  Terry's company's consulting services  Terry's 17-minute TED Talk on Neur omarketing Terry's 5-minute interview with Big T hink on Stress and Shopping Addiction  Now that you know why the brain buys, are you ready to learn how to foster human connection to build high-performance teams, or how to overcome buyer resistance? Check out the full list of episodes: The B2B Revenue Executive Experience.

You’re throwing an office party now and you need to get noisemakers, silly hats and confetti. You know you can find all of these things on Amazon, but lately, you’ve also been fielding increasingly-aggressive office visits from a door-to-door party clown from the local clown college trying to sell you all of these very items — and he warns that, if you don’t, you’re a terrible manager and hate puppies. Who do you go with… and why is it Amazon? Today’s guest, neuroscientist <a href="https://www.linkedin.com/in/neuromarketingservices/" rel="nofollow" target="_blank">Dr. Terry Wu</a>, Owner at <a href="https://www.neuromarketingservices.com/" rel="nofollow" target="_blank">Neuromarketing Services</a>, says you choose Amazon not because of John Wayne Gacy or the movie IT, but because our brains are wired to love buying but hate feeling like we’re being forced. This is just one of many examples Dr. Wu shares in the latest episode of how neuroscience influences buying behavior — and how understanding the science helps you make a sale. We discuss: <ul><li>The difference between helping a customer buy and selling to them</li> <li>The power of framing when it comes to buying decisions</li> <li>How freewill — or lack thereof — plays into buying behavior</li> </ul> And be sure to check out: <ul><li>Terry’s <a href="https://www.whythebrainbuys.com/" rel="nofollow" target="_blank">speaking</a> </li> <li>Terry's company's <a href="https://www.neuromarketingservices.com/" rel="nofollow" target="_blank">consulting services</a> </li> <li>Terry's 17-minute <a href="https://www.youtube.com/watch?v=UEtE-el6KKs" rel="nofollow" target="_blank">TED Talk</a> on Neur omarketing</li> <li>Terry's 5-minute <a href="https://www.youtube.com/watch?v=cI008BjVZUE" rel="nofollow" target="_blank">interview </a>with Big T hink on Stress and Shopping Addiction</li> </ul> Now that you know why the brain buys, are you ready to learn how to foster human connection to build high-performance teams, or how to overcome buyer resistance? Check out the full list of episodes: <a href="https://podcasts.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2" rel="nofollow" target="_blank">The B2B Revenue Executive Experience</a>.

Why the Brain Buys: The Neuroscience of Sales w/ Dr. Terry Wu

Terry Wu, a neuromarketing specialist and neuroscientist, gives us a brief introduction to the science of neuromarketing and tells us how brands use neuromarketing insights to improve customer experience.  Connect with Terry Wu on Linkedin - https://www.linkedin.com/in/neuromarketingservices/ For more information about his work, visit https://www.neuromarketingservices.com/ https://www.WhyTheBrainFollows.com/ Watch Terry Wu's TED Talk on Neuromarketing https://www.youtube.com/watch?v=UEtE-el6KKs 01:27 - Terry's career journey from neuroscience to marketing I 03:05 - The difference between neuromarketing and traditional marketing I 05:45 - Rational vs. emotional customer I 08:33 - Compulsive buying behaviour and its causes I 12:09 - Live stream as a new channel I 13:50 - The irrational customer and decision-making I 18:52 - Amazon using neuromarketing tools to improve CX I 24:42 - Free will in consumer behaviour I 26:34 - Facilitating better CX for the ageing population I 28:12 - Using technology to reduce decision anxiety

Terry Wu, a neuromarketing specialist and neuroscientist, gives us a brief introduction to the science of neuromarketing and tells us how brands use neuromarketing insights to improve customer experience.  Connect with Terry Wu on Linkedin - <a href="https://www.linkedin.com/in/neuromarketingservices/" rel="nofollow" target="_blank">https://www.linkedin.com/in/neuromarketingservices/</a> For more information about his work, visit <a href="https://www.neuromarketingservices.com/" rel="nofollow" target="_blank">https://www.neuromarketingservices.com/</a> <a href="https://www.WhyTheBrainFollows.com/" rel="nofollow" target="_blank">https://www.WhyTheBrainFollows.com/</a> Watch Terry Wu's TED Talk on Neuromarketing <a href="https://www.youtube.com/watch?v=UEtE-el6KKs" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=UEtE-el6KKs</a> 01:27 - Terry's career journey from neuroscience to marketing I 03:05 - The difference between neuromarketing and traditional marketing I 05:45 - Rational vs. emotional customer I 08:33 - Compulsive buying behaviour and its causes I 12:09 - Live stream as a new channel I 13:50 - The irrational customer and decision-making I 18:52 - Amazon using neuromarketing tools to improve CX I 24:42 - Free will in consumer behaviour I 26:34 - Facilitating better CX for the ageing population I 28:12 - Using technology to reduce decision anxiety