Morgan Stapp's guest appearances

Morgan Stapp

Cat Rose Astrology

Crush The Journey Podcast

Jordan Peterson

Dorie Clark

Stormie Grace

Jasmine Star

Marc Silber

Mike Michalowicz

Joanna Penn

Peter Limberg

Jeffrey Shaw

Julian Vayne

Mark McGuinness

James Scully

Maja D'aoust

Alex Mathers

Danny Gregory

OwlTail

Today’s podcast guest, Morgan Stapp is the chief brand strategist at Specht + Co. She specialises in helping businesses communicate their message. We talk about her experience in starting to work for herself, how to handle being an introvert when going to conferences (something I also dived into in depth on  the 99th episode) and why she decided to invest in a Mastermind group.   POWERED BY PATREON This podcast is made possible only by means of my generous supporters on Patreon. Thank you! Supporting the Creative Introvert podcast also gets you lots of goodies, from a Monthly Ask Me Anything to a copy of my new BOOK, The Creative Introvert: How to Build a Business You Love on Your Terms. Hitting milestones also funds future projects, and ideas guided by you, my supporters.

Today’s podcast guest, Morgan Stapp is the chief brand strategist at Specht + Co. She specialises in helping businesses communicate their message. We talk about her experience in starting to work for herself, how to handle being an introvert when going to conferences (something I also dived into in depth on <a href="https://www.thecreativeintrovert.com/cip099-the-introverts-survival-guide-for-conferences/" rel="nofollow" target="_blank"> the 99th episode</a>) and why she decided to invest in a Mastermind group.   POWERED BY PATREON This podcast is made possible only by means of my generous supporters <a href="https://www.patreon.com/creativeintro" rel="nofollow" target="_blank">on Patreon</a>. Thank you! Supporting the Creative Introvert podcast also gets you lots of goodies, from a Monthly Ask Me Anything to a copy of my new BOOK, <a href="https://www.amazon.co.uk/dp/1731392788" rel="nofollow" target="_blank">The Creative Introvert: How to Build a Business You Love on Your Terms.</a> Hitting milestones also funds future projects, and ideas guided by you, my supporters.

Morgan Stapp on Starting a Freelance Career as an Introvert

Episode 030 How To Know When It Is Time To Rebrand with Morgan Stapp Guest Bio Morgan is a branding and web designer who works with adventurers, artisans, and passionate small businesses owners. She helps her clients bring their best vision for your business to life through branding and website design that infuses who they are with what they do!  When she’s not daydreaming on Pinterest, you can find Morgan exploring a new outdoor spot with her best four-legged adventure buddy Remi, cuddled up in front of the fireplace with some room-temperature coffee and a good book, or trying her hand at some new form of creative expression like pottery, watercolor painting, or photography. Key Takeaways   How do you know when it’s time to re-brand?  When you are no longer jazzed about handing out your business card or posting on social media.  You just don’t feel like your brand aligns with the image you want in the world.   Benefits of rebranding?  After going through the DIY branding and working in your industry for a few years, you are feeling more focussed, invested and ready to level up.  Therefore you are ready to invest in a more professional branding package that is a better reflection of your offerings and speaks directly to your ideal clients   Can you just update a logo or will it be necessary to update everything?  Your brand is not just your logo.  Your brand is the representation of yourself in the world.  So when looking to do a re-brand, it is important to consider your branding as whole and consider all the elements in a very careful and thoughtful way so that it can be something that can last a longer period of time.   How can you choose the right professional to create your re-brand?     Review the designers portfolio and see if their style resignates with your style and that of your ideal clients   Review the sites of their clients   Contact the designers clients and ask about their experience working with the designer   Know about their timelines and process   Willingness to work as part of your team such as photographers and copywriters   Be clear about the deliverables including a style guide and logo files   Does the designer speak your language the language of your ideal clients   Understand the value for your investment   Ask your network for referrals     What areas need to be updated with your new rebranding?   Website   Social media and Professional Memberships, especially update all your profile pictures    Update all print and packaging materials   Obtain a professional email handle   Brand your email signature including your logo, fonts and colors     Items mentioned in this episode: Morgan Stapp Design website Morgan Stapp Design Instagram - @morganstapp_design Morgan Stapp Design Facebook Download the FREE Ultimate Branding Checklist Canva Linda’s Lenses Photography Eryn Morgan Success Strategist   This episode is sponsored by:  ErynMorgan.com/Evolution-Live

Episode 030 How To Know When It Is Time To Rebrand with Morgan Stapp Guest Bio Morgan is a branding and web designer who works with adventurers, artisans, and passionate small businesses owners. She helps her clients bring their best vision for your business to life through branding and website design that infuses who they are with what they do!  When she’s not daydreaming on Pinterest, you can find Morgan exploring a new outdoor spot with her best four-legged adventure buddy Remi, cuddled up in front of the fireplace with some room-temperature coffee and a good book, or trying her hand at some new form of creative expression like pottery, watercolor painting, or photography. Key Takeaways <ol> <li> How do you know when it’s time to re-brand?  When you are no longer jazzed about handing out your business card or posting on social media.  You just don’t feel like your brand aligns with the image you want in the world. </li> <li> Benefits of rebranding?  After going through the DIY branding and working in your industry for a few years, you are feeling more focussed, invested and ready to level up.  Therefore you are ready to invest in a more professional branding package that is a better reflection of your offerings and speaks directly to your ideal clients </li> <li> Can you just update a logo or will it be necessary to update everything?  Your brand is not just your logo.  Your brand is the representation of yourself in the world.  So when looking to do a re-brand, it is important to consider your branding as whole and consider all the elements in a very careful and thoughtful way so that it can be something that can last a longer period of time. </li> <li> How can you choose the right professional to create your re-brand?   <ul> <li> Review the designers portfolio and see if their style resignates with your style and that of your ideal clients </li> <li> Review the sites of their clients </li> <li> Contact the designers clients and ask about their experience working with the designer </li> <li> Know about their timelines and process </li> <li> Willingness to work as part of your team such as photographers and copywriters </li> <li> Be clear about the deliverables including a style guide and logo files </li> <li> Does the designer speak your language the language of your ideal clients </li> <li> Understand the value for your investment </li> <li> Ask your network for referrals </li> </ul> </li> <li> What areas need to be updated with your new rebranding? <ul> <li> Website </li> <li> Social media and Professional Memberships, especially update all your profile pictures  </li> <li> Update all print and packaging materials </li> <li> Obtain a professional email handle </li> <li> Brand your email signature including your logo, fonts and colors </li> </ul> </li> </ol> Items mentioned in this episode: <a href="https://morganstappdesign.com/" rel="noopener nofollow" target="_blank">Morgan Stapp Design website</a> Morgan Stapp Design Instagram - @morganstapp_design Morgan Stapp Design Facebook <a href="https://morganstappdesign.com/checklist" rel="noopener nofollow" target="_blank">Download the FREE Ultimate Branding Checklist</a> <a href="https://www.canva.com/" rel="noopener nofollow" target="_blank">Canva</a> <a href="https://www.lindaslenses.com/" rel="noopener nofollow" target="_blank">Linda’s Lenses Photography</a> <a href="http://www.erynmorgan.com/" rel="noopener nofollow" target="_blank">Eryn Morgan Success Strategist</a> This episode is sponsored by: <a href="http://erynmorgan.com/Evolution-Live" rel="noopener nofollow" target="_blank"></a> <a href="http://erynmorgan.com/Evolution-Live" rel="nofollow" target="_blank">ErynMorgan.com/Evolution-Live</a>

CTJ 030 How To Know When Its Time For a Rebrand with Morgan Stapp