Tricia Houston's guest appearances

Tricia Houston

Business RadioX® Network

Ponderings from the Perch

As Far As We Know

Simon Says

The Tom and Bob Show

Malcolm Gladwell

Matt Hayman

Peter Levitan

Mark Hamill

Kathryn Budig

Kelly McNelis

Freddie Mac

Emily Soccorsy

Justin Foster

Doug Sandler

Alex Hunt

Mitch Joel

Chris Dayley

Bari Tessler

Anese Cavanaugh

OwlTail

In this episode of the Tom &amp; Bob Show, we discuss with Tricia Houston, the Founder and COO of The ExperienceBuilt Group, how customer experience needs are understood by conducting an experience audits, what the process entails and what its designed to accomplish, why organizations should conduct such audits, and what typical gaps experience audits typically reveal. 

In this episode of the Tom &amp; Bob Show, we discuss with Tricia Houston, the Founder and COO of The ExperienceBuilt Group, how customer experience needs are understood by conducting an experience audits, what the process entails and what its designed to accomplish, why organizations should conduct such audits, and what typical gaps experience audits typically reveal.

Tricia Houston - Founder and COO, The ExperienceBuilt Group (formerly MMR LIVE)

In this episode, we are joined by Tricia Houston of MMR Live. Customer experience professionals today are faced with challenges to delight audiences at every touch point. Tightening social network algorithms, customer data privacy legislation and emerging channels like connected homes and vehicles make for both new marketing opportunities, as well as friction. What about offline, non-digital transformation of marketing and communications? How can research, experiential strategies and design improve the success of brands in the next decade of digitization? 

In this episode, we are joined by Tricia Houston of MMR Live. Customer experience professionals today are faced with challenges to delight audiences at every touch point. Tightening social network algorithms, customer data privacy legislation and emerging channels like connected homes and vehicles make for both new marketing opportunities, as well as friction. What about offline, non-digital transformation of marketing and communications? How can research, experiential strategies and design improve the success of brands in the next decade of digitization?

Customer Experience - Offline and Experiential: Tricia Houston

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with MMR Live Founder and Chief Operating Officer Tricia Houston. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies. Want to hear more? Be sure to follow Tricia and MMR Live, and you can also catch her as a speaker at the upcoming Insights Marketing Day!...Thanks to our sponsor, MMR Live. Visit mmr.live to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

As our old pal, Oliver Wendell Holmes said, “A mind that is stretched by a new experience can never go back to its old dimensions.” He probably wasn’t talking about the business and consumer dynamic, but as this episode illustrates, it certainly applies. This week, Priscilla discusses how experiences between businesses and customers can be consciously designed toward excellence, with <a href="https://www.linkedin.com/in/patriciabhouston/" rel="nofollow" target="_blank">MMR Live Founder and Chief Operating Officer Tricia Houston</a>. In addition to speaking about experience strategy’s impact on all levels of a business, Tricia also discusses how MMR Live has evolved since being founded in 2017. Along the way, they talk about the Atlanta Zoo, Zappo’s customer-first mentality, and how Chick-Fil-A wins at apologies. Want to hear more? Be sure to follow <a href="https://www.linkedin.com/in/patriciabhouston/" rel="nofollow" target="_blank">Tricia</a> and <a href="https://www.linkedin.com/company/mmr-live/" rel="nofollow" target="_blank">MMR Live</a>, and you can also catch her as a speaker at the upcoming <a href="https://www.insights-marketing.org/" rel="nofollow" target="_blank">Insights Marketing Day</a>!...Thanks to our sponsor, MMR Live. Visit <a href="https://www.mmr-live.com/" rel="nofollow" target="_blank">mmr.live</a> to learn how to add KEIs to your KPIs - to maximize your key emotional impacts, improve every brand experience, AND earn a greater share of wallet.

The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A