Jayson Selander's guest appearances

Jayson Selander

Brand Builder

WTBC Radio In Beautiful Anywhere, Anywhen!

Mark Cuban

Kelly LeVeque

Oprah Winfrey

Darin Olien

Tom Bilyeu

Chad Johnson

Ryan Caldbeck

Greg McKeown

Bert Jacobs

Yemeni Mesa

Rachel Drori

Ryan Holiday

John Craven

Dustin Riechmann

Brendan Brazier

OwlTail

Jayson Selander: “There’s No Destination” This is my interview with Jayson Selander, conducted in the Lava Lamp Lounge on 6 August 2018. This program is sponsored by J Jean Portraits, &amp; Peggy’s Vegan Hot Sauce. For more information about our sponsors, follow the link. We are also now a part of the They Might Be Giants Dial-a-Song Network!  This week’s TMBG DAS is, “The Comunists Have The Music.” https://ia601502.us.archive.org/20/items/WTBCJaysonSelander/WTBCJaysonSelander.mp3     Topics Include: Finding yoga after rehab, Bikram yoga, becoming a yoga instructor, establishing a studio in Salem, getting into music, Skate Rock &amp; Metal, seeing a Metallica show and buying a guitar at ABC Music, Sister Saw Double, Shiner, the wealth of bands up and down the I-5 corridor, Salem Armory shows, playing in Plaid Pantry Project, concurrent lives, getting into LivBar, ’90’s revival weekend and getting back into music, Jayson’s daughter Willow, getting into The Paintings, design work life, the change in technology, the family / city connections.

<a href="https://ia601502.us.archive.org/20/items/WTBCJaysonSelander/WTBCJaysonSelander.mp3" rel="nofollow" target="_blank">Jayson Selander: “There’s No Destination”</a> This is my interview with Jayson Selander, conducted in the Lava Lamp Lounge on 6 August 2018. This program is sponsored by <a href="http://jjeanportraits.com/" rel="nofollow" target="_blank">J Jean Portraits</a>, &amp; <a href="https://www.facebook.com/peggysveganhotsauce/" rel="nofollow" target="_blank">Peggy’s Vegan Hot Sauce</a>. For more information about <a href="https://anywhereanywhen.wordpress.com/our-sponsors/" rel="nofollow" target="_blank">our sponsors, follow the link</a>. We are also now a part of the <a href="https://dialasong.com/" rel="nofollow" target="_blank">They Might Be Giants Dial-a-Song Network! </a> This week’s TMBG DAS is, “The Comunists Have The Music.” <a href="https://ia601502.us.archive.org/20/items/WTBCJaysonSelander/WTBCJaysonSelander.mp3" rel="nofollow" target="_blank">https://ia601502.us.archive.org/20/items/WTBCJaysonSelander/WTBCJaysonSelander.mp3</a> Topics Include: Finding yoga after rehab, Bikram yoga, becoming a yoga instructor, establishing a studio in Salem, getting into music, Skate Rock &amp; Metal, seeing a Metallica show and buying a guitar at ABC Music, Sister Saw Double, Shiner, the wealth of bands up and down the I-5 corridor, Salem Armory shows, playing in Plaid Pantry Project, concurrent lives, getting into <a href="http://livbars.com" rel="nofollow" target="_blank">LivBar</a>, ’90’s revival weekend and getting back into music, Jayson’s daughter Willow, getting into The Paintings, design work life, the change in technology, the family / city connections.

Jayson Selander: “There’s No Destination”

There was a certain point in the early days of LivBar where most people probably would have given up. Despite a product that people really loved and some encouraging momentum, the future of LivBar seemed to be in jeopardy. Their "big break" with a major grocery chain had just fallen through, and the company's co-founders had lost their passion for the business and were looking for the exit But for co-owner and soon-to-be CEO Jayson Selander, quitting was not an option. "I didn't have a choice," he recalls. "There was nothing inside of me that was telling me to stop." This week, Brand Builder sits down with Jayson, a tenacious entrepreneur and a fascinating interview. He's a CEO who loves strategy, but doesn't consider himself a "planner." He's a passionate entrepreneur, but inherited a business with legacy brand and core values. Through it all, his tenacity, his knack for solving the problem in front of him, and his designer's eye have helped elevate the LivBar brand and deliver great tasting bars to thousands of happy consumers. Takeaways  Jayson has a background in graphic design, and as an entrepreneur, it’s been a huge asset. We talk about what it means to have a designer’s mindset, and how it can help you lead your company. With Expo West coming up, it’s a great time to ask - are those big trade shows worth the expense? Jayson thinks so, hear why in this interview. Finally, what do you do when that Big Break doesn’t pan out? Jayson went through this. Hear how LivBar recovered and what he learned from the experience.  Jump to  The LivBar origin story. 3:42 How Jayson's experience as a designer has elevated the LivBar brand. 6:20 How LivBar comes up with their unique flavor profiles. 8:36 How to bounce back when your "big break" falls through. 11:08 Why so much of the LivBar experience feels hand made. 13:56 Why Jayson loves Expo West. 19:50 Jayson's final advice for entrepreneurs. 21:37  Links  LivBar Connect with Jayson on LinkedIn 26 and 2, LivBar's onsite yoga studio Salt and Straw  Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.

There was a certain point in the early days of LivBar where most people probably would have given up. Despite a product that people really loved and some encouraging momentum, the future of LivBar seemed to be in jeopardy. Their "big break" with a major grocery chain had just fallen through, and the company's co-founders had lost their passion for the business and were looking for the exit But for co-owner and soon-to-be CEO Jayson Selander, quitting was not an option. "I didn't have a choice," he recalls. "There was nothing inside of me that was telling me to stop." This week, Brand Builder sits down with Jayson, a tenacious entrepreneur and a fascinating interview. He's a CEO who loves strategy, but doesn't consider himself a "planner." He's a passionate entrepreneur, but inherited a business with legacy brand and core values. Through it all, his tenacity, his knack for solving the problem in front of him, and his designer's eye have helped elevate the LivBar brand and deliver great tasting bars to thousands of happy consumers. Takeaways <ul> <li>Jayson has a background in graphic design, and as an entrepreneur, it’s been a huge asset. We talk about what it means to have a designer’s mindset, and how it can help you lead your company.</li> <li>With Expo West coming up, it’s a great time to ask - are those big trade shows worth the expense? Jayson thinks so, hear why in this interview.</li> <li>Finally, what do you do when that Big Break doesn’t pan out? Jayson went through this. Hear how LivBar recovered and what he learned from the experience.</li> </ul> Jump to <ul> <li>The LivBar origin story. 3:42</li> <li>How Jayson's experience as a designer has elevated the LivBar brand. 6:20</li> <li>How LivBar comes up with their unique flavor profiles. 8:36</li> <li>How to bounce back when your "big break" falls through. 11:08</li> <li>Why so much of the LivBar experience feels hand made. 13:56</li> <li>Why Jayson loves Expo West. 19:50</li> <li>Jayson's final advice for entrepreneurs. 21:37</li> </ul> Links <ul> <li><a href="http://www.livbars.com/" rel="nofollow" target="_blank">LivBar</a></li> <li>Connect with <a href="https://www.linkedin.com/in/jayson-selander-0b869861/" rel="nofollow" target="_blank">Jayson on LinkedIn</a></li> <li><a href="http://www.livbars.com/yoga/" rel="nofollow" target="_blank">26 and 2</a>, LivBar's onsite yoga studio</li> <li><a href="https://saltandstraw.com/" rel="nofollow" target="_blank">Salt and Straw</a></li> </ul> Have an idea for the show? Drop us a line! <a href="mailto:Brandbuilder@snacknation.com">Brandbuilder@snacknation.com</a>. Brand Builder is a co-production of <a href="http://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a> and <a href="https://www.forcebrands.com/" rel="nofollow" target="_blank">ForceBrands</a>.

How LivBar's Jayson Selander Brings a Designer's Mindset to Brand Strategy