Josh Swissman's guest appearances

Josh Swissman

GGB Magazine Podcast

Betting Matters

Max Bichsel

Erika Nardini

Matt Wilson

Bill Bryson

Steve Walsh

Juan Rodriguez

David Jacoby

Kevin Brown

Jonodev Chaudhuri

Kevin Kline

Joe DeSimone

Steven Hill

Richard Schwartz

Bill Miller

Wayne Newton

OwlTail

Josh Swissman is a former gaming executive with deep experience in marketing after more than 15 years with MGM Resorts and Station Casinos. As a founding partner of the Strategy Organization, which is focused on developing strategies that drive meaningful results, enhance customer loyalty and create unique experiences, Swissman is a much sought-after consultant to gaming companies across the U.S. and Canada. He gives his thoughts about the recovery from Covid, the looming recession and inflation, and the spread of iGaming throughout the land-based casino world. He spoke with GGB Managing Editor Jess Marquez at his office in Las Vegas in August.

Josh Swissman is a former gaming executive with deep experience in marketing after more than 15 years with MGM Resorts and Station Casinos. As a founding partner of the Strategy Organization, which is focused on developing strategies that drive meaningful results, enhance customer loyalty and create unique experiences, Swissman is a much sought-after consultant to gaming companies across the U.S. and Canada. He gives his thoughts about the recovery from Covid, the looming recession and inflation, and the spread of iGaming throughout the land-based casino world. He spoke with GGB Managing Editor Jess Marquez at his office in Las Vegas in August.

Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization. Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.

Ball and Chain host Mark Thomas is joined by Josh Swissman — who is a former senior marketing executive at MGM Resorts International and Station Casinos, and is now the founding partner at The Strategy Organization. Josh talks about how consumer demand for Vegas is back to pre-pandemic levels, and the outlook for business travel coming back to Vegas. Josh also discusses what it was like to market an in-person entertainment experience for Vegas casinos during Covid, what he's now doing post-Covid, and what the future of casino gaming looks like in the next 5 years.

The Return of Vegas and Effective Casino Marketing Strategies with Josh Swissman from The Strategy Organization

As casinos begin to reopen following at least two months of closures due to Covid-19, how are they going to bring back their loyal customers and what messages will resonate. Josh Swissman, a former corporate marketing executives with MGM Resorts, Station Casinos and other companies, and now a partner with the Strategy Organization, says campaigns are going to have to emphasize health and safety but also stresses that the “fun” factor should not be ignored. Casinos will be seen as a way to escape the realities of the new normal and the message delivered by casinos need to be focused and consistent to stay true to the brand. Swissman spoke with GGB Publisher Roger Gros at the GGB offices in Las Vegas in May.

As casinos begin to reopen following at least two months of closures due to Covid-19, how are they going to bring back their loyal customers and what messages will resonate. Josh Swissman, a former corporate marketing executives with MGM Resorts, Station Casinos and other companies, and now a partner with the Strategy Organization, says campaigns are going to have to emphasize health and safety but also stresses that the “fun” factor should not be ignored. Casinos will be seen as a way to escape the realities of the new normal and the message delivered by casinos need to be focused and consistent to stay true to the brand. Swissman spoke with GGB Publisher Roger Gros at the GGB offices in Las Vegas in May.