Mary Iannotti's guest appearances

Mary Iannotti

The Outdoor Biz Podcast

Rob Walch

Eric Hanson

Gary Arndt

Roy Notowitz

Amy Roberts

Ray Lewis

Mark Koep

Bob Woodward

Peter Williams

Bryan Martin

Sam Roberts

Jim Miller

Jason Garcia

Jim Herrington

Nite Ize

OwlTail

In this episode Mary Iannotti aka the digital marketing deva drops some terrific learnings on us from her project with the Colorado Sierra Club. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources too. Facebook Twitter InstagramThe Outdoor Biz Podcast    Please give us a rating and review HERE     Show Notes    First Exposure to the Outdoors I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York. We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life. Things we talked about https://digitalmarketingdeva.com/cro-strategies/ Letchworth State Park Sierra Club Colorado Bears Ears Insight Timer Kristin Carpenter Ogden- Channel Mastery Podcast Copywriter Club podcast Rob Marsh and Kira Hug Advice, tips I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back. Other Outdoor Activities Rock Climbing Skiing Snowboarding Hiking Favorite Books Scientific Advertising by Claude Hopkins Don’t Make Me Think By Steve Krug You Are a Badass by Jen Sincero Best Gear Purchase under $100 Point five purple, Black Diamond Camelot Connect with Mary mary@digitalmarketingdeva.com Twitter Instagram LinkedIn

In this episode Mary Iannotti aka the digital marketing deva drops some terrific learnings on us from her project with the Colorado Sierra Club. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources too. <a href="https://www.facebook.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/rick_saez" rel="nofollow" target="_blank">Twitter</a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank"> </a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Instagram</a><a href="http://www.theoutdoorbizpodcast.com/" rel="nofollow" target="_blank">The Outdoor Biz Podcast</a>   Please give us a rating and review <a href="http://bit.ly/2t572XN" rel="nofollow" target="_blank">HERE</a>     Show Notes   First Exposure to the Outdoors I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York. We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life. Things we talked about <a href="https://digitalmarketingdeva.com/cro-strategies/" rel="nofollow" target="_blank">https://digitalmarketingdeva.com/cro-strategies/</a> <a href="https://www.letchworthpark.com/" rel="noopener nofollow" target="_blank">Letchworth State Park</a> <a href="https://www.sierraclub.org/colorado" rel="noopener nofollow" target="_blank">Sierra Club Colorado</a> <a href="https://www.visitutah.com/places-to-go/state-and.../bears-ears-national-monument/" rel="noopener nofollow" target="_blank">Bears Ears</a> <a href="https://insighttimer.com/" rel="noopener nofollow" target="_blank">Insight Timer</a> <a href="http://channelmastery.com/podcasts/" rel="noopener nofollow" target="_blank">Kristin Carpenter Ogden- Channel Mastery Podcast</a> <a href="https://thecopywriterclub.com/podcast/" rel="noopener nofollow" target="_blank">Copywriter Club</a> podcast Rob Marsh and Kira Hug Advice, tips I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back. Other Outdoor Activities Rock Climbing Skiing Snowboarding Hiking Favorite Books <a href="https://www.scientificadvertising.com/ScientificAdvertising.pdf" rel="noopener nofollow" target="_blank">Scientific Advertising</a> by Claude Hopkins <a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?ie=UTF8&amp;qid=1543766316&amp;sr=8-1&amp;keywords=don%27t+make+me+think+-+steve+krug" rel="noopener nofollow" target="_blank">Don’t Make Me Think</a> By Steve Krug <a href="https://www.amazon.com/You-Are-Badass%C2%AE-Doubting-Greatness/dp/0762447699" rel="noopener nofollow" target="_blank">You Are a Badass</a> by Jen Sincero Best Gear Purchase under $100 <a href="https://www.backcountry.com/black-diamond-camalot-ultralight?CMP_SKU=BLD00HZ&amp;MER=0406&amp;skid=BLD00HZ-S05PURPLE-ONESIZ&amp;mr:trackingCode=9D1B12F2-2D03-E611-80F3-005056944E17&amp;mr:referralID=NA&amp;mr:device=c&amp;mr:adType=plaonline&amp;CMP_ID=PLA_GOc001&amp;utm_source=Google&amp;utm_medium=PLA&amp;k_clickid=_k_Cj0KCQiAoo7gBRDuARIsANeJKUZcaWPR757kiyRujkOFWfZ5lS2yYvqKEPeFtzSyjMNRAP7JS6EVbg4aAinBEALw_wcB_k_&amp;rmatt=tsid:1042790|cid:292652677|agid:20469783517|tid:pla-384586361251|crid:92885922157|nw:g|rnd:5555546806111055088|dvc:c|adp:1o2|mt:|loc:9031764&amp;gclid=Cj0KCQiAoo7gBRDuARIsANeJKUZcaWPR757kiyRujkOFWfZ5lS2yYvqKEPeFtzSyjMNRAP7JS6EVbg4aAinBEALw_wcB" rel="noopener nofollow" target="_blank">Point five purple, Black Diamond Camelot</a> Connect with Mary <a href="mailto:mary@digitalmarketingdeva.com" rel="noopener">mary@digitalmarketingdeva.com</a> <a href="https://twitter.com/maryi" rel="noopener nofollow" target="_blank">Twitter</a> <a href="https://www.instagram.com/maryi3/" rel="noopener nofollow" target="_blank">Instagram</a> <a href="https://www.linkedin.com/in/maryiannotti/" rel="noopener nofollow" target="_blank">LinkedIn</a>

158: Replay with Mary Iannotti The Digital Marketing Deva

I caught up with Mary Iannotti from digital marketing deva the other day. She drops some terrific learnings on us from her project that was geared towards saving public lands. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources. Facebook Twitter InstagramThe Outdoor Biz PodcastSupport the show on Patreon   Please give us a rating and review HERE    Show Notes First Exposure to the Outdoors I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York. We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life. Things we talked about digitalmarketingdeva.com Letchworth State Park Sierra Club Colorado Bears Ears Insight Timer Kristin Carpenter Ogden- Channel Mastery Podcast Copywriter Club podcast Rob Marsh and Kira Hug Advice, tips I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back. Other Outdoor Activities Rock Climbing Skiing Snowboarding Hiking Favorite Books Scientific Advertising by Claude Hopkins Don’t Make Me Think By Steve Krug You Are a Badass by Jen Sincero Best Gear Purchase under $100 Point five purple, Black Diamond Camelot Connect with Mary mary@digitalmarketingdeva.com Twitter Instagram LinkedIn

I caught up with Mary Iannotti from digital marketing deva the other day. She drops some terrific learnings on us from her project that was geared towards saving public lands. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources. <a href="https://www.facebook.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/rick_saez" rel="nofollow" target="_blank">Twitter</a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank"> </a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="nofollow" target="_blank">Instagram</a><a href="http://www.theoutdoorbizpodcast.com/" rel="nofollow" target="_blank">The Outdoor Biz Podcast</a><a href="https://www.patreon.com/theoutdoorbizpodcast" rel="nofollow" target="_blank">Support the show on Patreon</a>   Please give us a rating and review <a href="http://bit.ly/2t572XN" rel="nofollow" target="_blank">HERE</a>   Show Notes First Exposure to the Outdoors I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York. We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life. Things we talked about <a href="http://digitalmarketingdeva.com/" rel="noopener nofollow" target="_blank">digitalmarketingdeva.com</a> <a href="https://www.letchworthpark.com/" rel="noopener nofollow" target="_blank">Letchworth State Park</a> <a href="https://www.sierraclub.org/colorado" rel="noopener nofollow" target="_blank">Sierra Club Colorado</a> <a href="https://www.visitutah.com/places-to-go/state-and.../bears-ears-national-monument/" rel="noopener nofollow" target="_blank">Bears Ears</a> <a href="https://insighttimer.com/" rel="noopener nofollow" target="_blank">Insight Timer</a> <a href="http://channelmastery.com/podcasts/" rel="noopener nofollow" target="_blank">Kristin Carpenter Ogden- Channel Mastery Podcast</a> <a href="https://thecopywriterclub.com/podcast/" rel="noopener nofollow" target="_blank">Copywriter Club</a> podcast Rob Marsh and Kira Hug Advice, tips I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back. Other Outdoor Activities Rock Climbing Skiing Snowboarding Hiking Favorite Books <a href="https://www.scientificadvertising.com/ScientificAdvertising.pdf" rel="noopener nofollow" target="_blank">Scientific Advertising</a> by Claude Hopkins <a href="https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/ref=sr_1_1?ie=UTF8&amp;qid=1543766316&amp;sr=8-1&amp;keywords=don%27t+make+me+think+-+steve+krug" rel="noopener nofollow" target="_blank">Don’t Make Me Think</a> By Steve Krug <a href="https://www.amazon.com/You-Are-Badass%C2%AE-Doubting-Greatness/dp/0762447699" rel="noopener nofollow" target="_blank">You Are a Badass</a> by Jen Sincero Best Gear Purchase under $100 <a href="https://www.backcountry.com/black-diamond-camalot-ultralight?CMP_SKU=BLD00HZ&amp;MER=0406&amp;skid=BLD00HZ-S05PURPLE-ONESIZ&amp;mr:trackingCode=9D1B12F2-2D03-E611-80F3-005056944E17&amp;mr:referralID=NA&amp;mr:device=c&amp;mr:adType=plaonline&amp;CMP_ID=PLA_GOc001&amp;utm_source=Google&amp;utm_medium=PLA&amp;k_clickid=_k_Cj0KCQiAoo7gBRDuARIsANeJKUZcaWPR757kiyRujkOFWfZ5lS2yYvqKEPeFtzSyjMNRAP7JS6EVbg4aAinBEALw_wcB_k_&amp;rmatt=tsid:1042790|cid:292652677|agid:20469783517|tid:pla-384586361251|crid:92885922157|nw:g|rnd:5555546806111055088|dvc:c|adp:1o2|mt:|loc:9031764&amp;gclid=Cj0KCQiAoo7gBRDuARIsANeJKUZcaWPR757kiyRujkOFWfZ5lS2yYvqKEPeFtzSyjMNRAP7JS6EVbg4aAinBEALw_wcB" rel="noopener nofollow" target="_blank">Point five purple, Black Diamond Camelot</a> Connect with Mary <a href="mailto:mary@digitalmarketingdeva.com" rel="noopener">mary@digitalmarketingdeva.com</a> <a href="https://twitter.com/maryi" rel="noopener nofollow" target="_blank">Twitter</a> <a href="https://www.instagram.com/maryi3/" rel="noopener nofollow" target="_blank">Instagram</a> <a href="https://www.linkedin.com/in/maryiannotti/" rel="noopener nofollow" target="_blank">LinkedIn</a>

142: Mary Iannotti- Mary tells us about how her inspiration to save Bears Ears led to a successful project with Colorado Sierra Club