Sandra Martini's guest appearances

Sandra Martini

Onward Nation

Addressing the ELEPHANT in the Room®

Susan Baier

Chris Prefontaine

Stephen Woessner

Lindsay Hotmire

Dorie Clark

Gene Hammett

Jon Levy

Joe Vitale

Mike McDerment

Nicole Walters

Roger Whitney

Greg Dickerson

Mitch Stephen

Stephen Christopher

Jon Vroman

OwlTail

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love. Sandra’s style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care. The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn’t for you. If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help! What you’ll learn about in this episode:  How innovating in her prior roles gave Sandra keen insights into membership programs best practices that she carried with her into her entrepreneurial career Why a great membership program takes intentionality, hard work, and a laser focus on providing ongoing value to your members to retain them in your program Why a thriving membership program needs a great backend to support it, with systems, processes, employees, information-tracking and problem-solving built in Why a powerful content library does no good if members in the program don’t know it’s there or how to access it What pitfalls, expenses and potential obstacles you should be aware of when considering offering a membership program Why it is important to offer upgrades to your members in your value ladder, and why you should avoid overwhelming yourself by trying to over-deliver on your program Sandra shares a powerful strategy for targeting and curating your content to elevate your membership experience Why an easy-to-navigate onboarding and welcome process is crucial for retention, and why it is important to avoid forgetting your existing members in favor of new ones Why falling in love with your program can blind you to issues that can keep it from being profitable  Resources:  Learn more about membership programs best practices at Sandra’s website Free eBook from Sandra: www.membershipprograms.info LinkedIn: www.linkedin.com/in/sandramartini/ Facebook: www.facebook.com/themartiniwayllc Twitter: @SandraMartini 

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love. Sandra’s style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care. The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn’t for you. If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help! What you’ll learn about in this episode: <ul> <li>How innovating in her prior roles gave Sandra keen insights into membership programs best practices that she carried with her into her entrepreneurial career</li> <li>Why a great membership program takes intentionality, hard work, and a laser focus on providing ongoing value to your members to retain them in your program</li> <li>Why a thriving membership program needs a great backend to support it, with systems, processes, employees, information-tracking and problem-solving built in</li> <li>Why a powerful content library does no good if members in the program don’t know it’s there or how to access it</li> <li>What pitfalls, expenses and potential obstacles you should be aware of when considering offering a membership program</li> <li>Why it is important to offer upgrades to your members in your value ladder, and why you should avoid overwhelming yourself by trying to over-deliver on your program</li> <li>Sandra shares a powerful strategy for targeting and curating your content to elevate your membership experience</li> <li>Why an easy-to-navigate onboarding and welcome process is crucial for retention, and why it is important to avoid forgetting your existing members in favor of new ones</li> <li>Why falling in love with your program can blind you to issues that can keep it from being profitable</li> </ul> Resources: <ul> <li>Learn more about <a href="https://themartiniway.com/" rel="noopener nofollow" target="_blank">membership programs best practices</a> at Sandra’s website</li> <li>Free eBook from Sandra: <a href="http://www.membershipprograms.info/" rel="noopener nofollow" target="_blank">www.membershipprograms.info</a></li> <li>LinkedIn: <a href="http://www.linkedin.com/in/sandramartini/" rel="noopener nofollow" target="_blank">www.linkedin.com/in/sandramartini/</a></li> <li>Facebook: <a href="http://www.facebook.com/themartiniwayllc" rel="noopener nofollow" target="_blank">www.facebook.com/themartiniwayllc</a></li> <li>Twitter: <a href="https://twitter.com/SandraMartini" rel="noopener nofollow" target="_blank">@SandraMartini</a></li> </ul>

Episode 1014: Membership programs best practices, with Sandra Martini

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love.Sandra's style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care.The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn't for you.If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help!What you will learn in this episode:Why it can be a disservice to over deliver to your membership customers How business owners can alter their subscription onboarding process for better customer satisfactionWhat the number one goal of a membership or subscription program should beHow to provide value to customers without causing overwhelmThe unique way that Sandra has maintained a membership program for over ten yearsHow customer experience correlates to  customer retention growthResources:Free eBook: https://membershipprograms.info/ Website: https://TheMartiniWay.comLinkedIn: https://www.linkedin.com/in/sandramartini/Facebook: https://www.facebook.com/themartiniwayllcTwitter: https://twitter.com/SandraMartiniThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love.Sandra's style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care.The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn't for you.If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help!What you will learn in this episode:<ul><li>Why it can be a disservice to over deliver to your membership customers </li><li>How business owners can alter their subscription onboarding process for better customer satisfaction</li><li>What the number one goal of a membership or subscription program should be</li><li>How to provide value to customers without causing overwhelm</li><li>The unique way that Sandra has maintained a membership program for over ten years</li><li>How customer experience correlates to  customer retention growth</li></ul>Resources:<ul><li>Free eBook: <a href="https://membershipprograms.info/" rel="noopener noreferrer nofollow" target="_blank">https://membershipprograms.info/</a> </li><li>Website: <a href="https://themartiniway.com" rel="noopener noreferrer nofollow" target="_blank">https://TheMartiniWay.com</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/sandramartini/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/sandramartini/</a></li><li>Facebook: <a href="https://www.facebook.com/themartiniwayllc" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/themartiniwayllc</a></li><li>Twitter: <a href="https://twitter.com/SandraMartini" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/SandraMartini</a></li></ul>This podcast uses the following third-party services for analysis: Podcorn - <a href="https://podcorn.com/privacy" rel="nofollow" target="_blank">https://podcorn.com/privacy</a> Podtrac - <a href="https://analytics.podtrac.com/privacy-policy-gdrp" rel="nofollow" target="_blank">https://analytics.podtrac.com/privacy-policy-gdrp</a>

Building a Customer-Focused Membership, with Sandra Martini