Ray Hartjen's guest appearances

Ray Hartjen

Retail by MarketScale

MarketScale Radio

Modern Day Marketer 

Bill Gates

Bob Iger

Jeff Bezos

Jack Dorsey

Jesse Cole

Paul Briggs

Michael Longoria

Melissa Gonzalez

Paul Greenberg

Jeff Evans

John Davidson

Marc Benioff

Mike Murphy

Adam Robinson

Ginger Hardage

OwlTail

Managing a digital-first buying journey is the topic Ray Hartjen and Brett address today. Ray is the Head of Content at LeanData, a native Salesforce application for growth leaders. Prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase. 0:00 Intro 0:45 Conversation with Ray 2:46 Dreamforce 4:26 Buying signals 11:06 Prospective vs future customer 15:20 Content in buying journey 18:15 Intent signals 21:34 Collecting and using data 24:31 What can we learn from B2C 26:40 Change management prospective 29:00 Advice to marketers 31:11 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Ray: | LinkedIn | Twitter | LeanDataFollow Brett:| Twitter | LinkedIn 

Managing a digital-first buying journey is the topic Ray Hartjen and Brett address today. Ray is the Head of Content at LeanData, a native Salesforce application for growth leaders. Prospective and future customers hold the power during the B2B buying process, because they have an abundance of options. Data, intent signals, and content should be used to simplify and streamline the buying journey, so that it’s just as easy as a B2C purchase. 0:00 Intro 0:45 Conversation with Ray 2:46 Dreamforce 4:26 Buying signals 11:06 Prospective vs future customer 15:20 Content in buying journey 18:15 Intent signals 21:34 Collecting and using data 24:31 What can we learn from B2C 26:40 Change management prospective 29:00 Advice to marketers 31:11 Outro <a href="https://www.thejuicehq.com/sign-up" rel="nofollow" target="_blank">Join The Juice</a> Follow The Juice:| <a href="https://www.meetfathom.com/" rel="nofollow" target="_blank">Website </a>| <a href="https://www.meetfathom.com/blog" rel="nofollow" target="_blank">Blog </a>| <a href="https://twitter.com/meetfathom" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.linkedin.com/company/67158012" rel="nofollow" target="_blank">LinkedIn</a> Follow Ray: | <a href="https://www.linkedin.com/in/rayhartjen/" rel="nofollow" target="_blank">LinkedIn </a>| <a href="https://twitter.com/RayHartjen" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.leandata.com/" rel="nofollow" target="_blank">LeanData</a> Follow Brett:| <a href="https://twitter.com/IndyMcGrath" rel="nofollow" target="_blank">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/" rel="nofollow" target="_blank">LinkedIn</a>

How to Manage a Digital First Buying Journey with Ray Hartjen of LeanData 

On today's podcast, I get to have a chat with Ray Hartjen from RetailNext. We discuss the revolutionary changes in the approach to retail, some interesting thoughts on the best shopping experts, and just how difficult it is to "out-Amazon Amazon".For more information on RetailNext, be sure to check out retailnext.net

On today's podcast, I get to have a chat with Ray Hartjen from RetailNext. We discuss the revolutionary changes in the approach to retail, some interesting thoughts on the best shopping experts, and just how difficult it is to "out-Amazon Amazon". For more information on RetailNext, be sure to check out <a href="http://retailnext.net" rel="nofollow" target="_blank">retailnext.net</a>

What's Next In Retail with Ray Hartjen

On this episode of our Retail podcast, we have the chance to talk with retail analytics expert Ray Hartjen. We talk about the work he's been doing with RetailNext, we discuss analytics from the standpoint of brick &amp; mortar retailers, how mobile devices are being utilized by the shopper and retailer, as well as what role machine learning plays in the future ahead. Not to mention, we get a sneak peak about what to expect at this year’s NRF event! Take a listen.For more information on RetailNext check out https://retailnext.net/

On this episode of our Retail podcast, we have the chance to talk with retail analytics expert Ray Hartjen. We talk about the work he's been doing with RetailNext, we discuss analytics from the standpoint of brick &amp; mortar retailers, how mobile devices are being utilized by the shopper and retailer, as well as what role machine learning plays in the future ahead. Not to mention, we get a sneak peak about what to expect at this year’s NRF event! Take a listen. For more information on RetailNext check out <a href="https://retailnext.net/" rel="nofollow" target="_blank">https://retailnext.net/</a>

Ray Hartjen on Analytics, and A.I.'s Impact in Retail