Trent Ulicny's guest appearances

Trent Ulicny

Tacoincidence with Scott Porter

Ravi Patel

Davis Smith

James Lawrence

Clay Olsen

Cydni Tetro

Susan Petersen

Carine Clark

Scott Porter

Josh Searle

Jeff Kearl

Chris Pan

David Royce

Binod Rai

Gayle Fuller

Johnny Tanner

OwlTail

“The more you make business like life, the more successful it is.”Secret #1: Work with a team that is passionate (4:00)Secret #2: Create lasting value with strong emotional connection (9:07)Secret #3: Empower your customers by addressing their insecurities (12:02)Secret #4: Identify the driving insecurity your customers feel (14:00)Secret #5: Focus on people, not products, to build loyalty (16:21)Secret #6: Define and infuse your company values early on (22:26)Secret #7: Your business is your kid — how are you raising your kid? (26:21)Secret #8: Be disciplined to stand for what your brand is becoming (29:25)Secret #9: Ask: What are we trying to make someone feel? (31:30)Secret #10: Differentiate yourself by being sincere (36:21)Secret #11: Be a good friend to your customers on their terms (39:01)Secret #12: Make people feel better is a massive differentiator (56:00)Secret #13: Go listen to your customer (1:00:00)Secret #14: The more you make business like life, the more successful it is (1:06:04)Links we mention in this episode:SOL Mexican CocinaFollow Trent:Nutrition ZoneMotiv8 Performance NutritionTYKU SakeLinkedInWatch Tacoincidence episode VIDEOSWebsite for Tacoincidence videosInstagramFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWebsiteFollow Scott PorterLinkedInAbout TacoincidenceThis is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

“The more you make business like life, the more successful it is.”<ul><li>Secret #1: Work with a team that is passionate (4:00)</li><li>Secret #2: Create lasting value with strong emotional connection (9:07)</li><li>Secret #3: Empower your customers by addressing their insecurities (12:02)</li><li>Secret #4: Identify the driving insecurity your customers feel (14:00)</li><li>Secret #5: Focus on people, not products, to build loyalty (16:21)</li><li>Secret #6: Define and infuse your company values early on (22:26)</li><li>Secret #7: Your business is your kid — how are you raising your kid? (26:21)</li><li>Secret #8: Be disciplined to stand for what your brand is becoming (29:25)</li><li>Secret #9: Ask: What are we trying to make someone feel? (31:30)</li><li>Secret #10: Differentiate yourself by being sincere (36:21)</li><li>Secret #11: Be a good friend to your customers on their terms (39:01)</li><li>Secret #12: Make people feel better is a massive differentiator (56:00)</li><li>Secret #13: Go listen to your customer (1:00:00)</li><li>Secret #14: The more you make business like life, the more successful it is (1:06:04)</li></ul>Links we mention in this episode:<ul><li><a href="https://solcocina.com/" rel="nofollow" target="_blank">SOL Mexican Cocina</a></li></ul>Follow Trent:<ul><li><a href="https://www.nutritionzonefranchise.com/" rel="nofollow" target="_blank">Nutrition Zone</a></li><li><a href="https://www.motiv8performance.com/" rel="nofollow" target="_blank">Motiv8 Performance Nutrition</a></li><li><a href="http://www.tykusake.com/" rel="nofollow" target="_blank">TYKU Sake</a></li><li><a href="https://www.linkedin.com/in/trenton-ulicny-b74b974b" rel="nofollow" target="_blank">LinkedIn</a></li></ul>Watch Tacoincidence episode VIDEOS<ul><li><a href="http://www.searchfortheperfecttaco.com/category/tacoincidence-tv" rel="nofollow" target="_blank">Website for Tacoincidence videos</a></li><li><a href="http://www.instagram.com/searchfortheperfecttaco" rel="nofollow" target="_blank">Instagram</a></li></ul>Follow the Search for the Perfect Taco<ul><li><a href="https://www.instagram.com/searchfortheperfecttaco/?hl=en" rel="nofollow" target="_blank">Instagram</a></li><li><a href="https://www.youtube.com/user/search4perfecttaco/" rel="nofollow" target="_blank">YouTube</a></li><li><a href="https://www.linkedin.com/company/searchfortheperfecttaco/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="http://searchfortheperfecttaco.com/" rel="nofollow" target="_blank">Website</a></li></ul>Follow Scott Porter<ul><li><a href="https://www.linkedin.com/in/scottcraigporter/" rel="nofollow" target="_blank">LinkedIn</a></li></ul>About TacoincidenceThis is <a href="https://searchfortheperfecttaco.com/category/Tacoincidence-TV/" rel="nofollow" target="_blank">Tacoincidence</a> — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, <a href="https://www.linkedin.com/in/scottcraigporter/" rel="nofollow" target="_blank">Scott Porter</a>, entrepreneur, brand experience strategist and the taco-obsessed founder of <a href="https://searchfortheperfecttaco.com/" rel="nofollow" target="_blank">Search for the Perfect Taco</a>.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on <a href="http://searchfortheperfecttaco.com/" rel="nofollow" target="_blank">our website</a> — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on <a href="https://www.instagram.com/searchfortheperfecttaco" rel="nofollow" target="_blank">social media</a>, subscribe to the podcast and <a href="https://www.youtube.com/channel/UCN7xh3WByp1yUKj8TASKNww" rel="nofollow" target="_blank">YouTube</a> channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

Empower Through Insecurities with Trent Ulicny