Al Golin's guest appearances

Al Golin


	Comments on: 	

Rainmaker

Craig Newmark

Karen Hughes

Rich Karlgaard

Richard Johnson

Keith Ferrazzi

Duncan Wardle

Sarah Evans

Chris Brogan

Charlene Li

Leo Laporte

Ken Auletta

Mia Farrow

Kara Swisher

Jay Baer

Mark Hall

OwlTail

Al Golin, of Golin-Harris, discusses the art of Public Relations.

Al Golin and PR

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin on the difference between public relations and media relations, and how the fields have changed over the years: “…it's the era of the individual not the masses…and that's really because of the internet and because of all this new technology we're seeing.” 7:12 – Golin discusses makreting services that clients typically receive from a public relations firm. 7:52 – Golin talks about the different practice areas that comprise public relations consulting. 9:05 – Golin talks about the objectives of an internal communications staff versus an external communications staff. 10:33 – Golin on how his PR Firm goes about helping new clients. 12:51 – Golin discusses a client's responsibility in its relationship with a public relations consultancy. 14:49 – Golin on successful client-agency realtionships. 16:17 – Golin discusses whether a PR firm's deliverables are more important than the actual relationship with a client. 17:02 – Golin on how some government officials who do not deliver results remain in office. 18:17 – Golin talks about what to do if a client has unrealistic expectations of a PR consultant. 19:29 – Golin on whether client expectations of a PR agency are more or less realistic today. 20:47 – Golin on the significance of public relations and reputation management: “…trust really can make or break a brand. It's not just good will. This is a very tangible thing that can mean lots of sales or no sales.”   21:44 – Golin offers his views on thought leadership in the public relations consulting trade. 25:14 – Golin explains how to create thought leadership for a client. 26:28 – Golin on helping clients write op-eds to gain exposure: “…getting exposure for the sake of exposure is the wrong thing. It [the subject of the op-ed] really should be something meaningful to that person and captures that person.” 28:05 – Golin talks about hiring the right public relations agency. 29:44 – Golin discusses public relations consulting rates at boutique, mid-size, and global public relations agencies. 31:03 – Golin talks about the hourly PR consulting rates at different size public relations agencies. 33:50 – Golin on whether clients receive more attention from senior-level staffers at boutique PR agencies versus large public relations firms. 36:25 – Golin talks about how GolinHarris shares the billing of a client over a global market. 37:52 – Golin shares what he thinks is the single most important thing to look for in a PR firm. 40:13 – Golin on how he maintains an optimistic perspective on PR consulting: “…you have to really enjoy what you do, and I still do…the best thing I like to do is work with clients…” 41:52 – Golin on the impact of technology on transparency: “We live in this transparent society now…I think companies and people got away with things in the good old days that they could never get away with today…” 43:24 – End.   The post Public Relations Agency Management with Al Golin appeared first on Eric Schwartzman.

In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the <a href="https://www.ericschwartzman.com/secrets/" rel="nofollow" target="_blank">secrets of successful PR</a>. SHOW NOTES:   4:24 – Al Golin explains what public relations is. 5:35 – Golin on the difference between public relations and media relations, and how the fields have changed over the years: “…it's the era of the individual not the masses…and that's really because of the internet and because of all this new technology we're seeing.” 7:12 – Golin discusses makreting services that clients typically receive from a <a href="/digital-pr-consultant/" rel="nofollow" target="_blank">public relations firm</a>. 7:52 – Golin talks about the different practice areas that comprise public relations consulting. 9:05 – Golin talks about the objectives of an internal communications staff versus an external communications staff. 10:33 – Golin on how his PR Firm goes about helping new clients. 12:51 – Golin discusses a client's responsibility in its relationship with a public relations consultancy. 14:49 – Golin on successful client-agency realtionships. 16:17 – Golin discusses whether a PR firm's deliverables are more important than the actual relationship with a client. 17:02 – Golin on how some government officials who do not deliver results remain in office. 18:17 – Golin talks about what to do if a client has unrealistic expectations of a PR consultant. 19:29 – Golin on whether client expectations of a PR agency are more or less realistic today. 20:47 – Golin on the significance of public relations and reputation management: “…trust really can make or break a brand. It's not just good will. This is a very tangible thing that can mean lots of sales or no sales.”   21:44 – Golin offers his views on thought leadership in the public relations consulting trade. 25:14 – Golin explains how to create thought leadership for a client. 26:28 – Golin on helping clients write op-eds to gain exposure: “…getting exposure for the sake of exposure is the wrong thing. It [the subject of the op-ed] really should be something meaningful to that person and captures that person.” 28:05 – Golin talks about hiring the right public relations agency. 29:44 – Golin discusses public relations consulting rates at boutique, mid-size, and global public relations agencies. 31:03 – Golin talks about the hourly PR consulting rates at different size public relations agencies. 33:50 – Golin on whether clients receive more attention from senior-level staffers at boutique PR agencies versus large public relations firms. 36:25 – Golin talks about how GolinHarris shares the billing of a client over a global market. 37:52 – Golin shares what he thinks is the single most important thing to look for in a PR firm. 40:13 – Golin on how he maintains an optimistic perspective on PR consulting: “…you have to really enjoy what you do, and I still do…the best thing I like to do is work with clients…” 41:52 – Golin on the impact of technology on transparency: “We live in this transparent society now…I think companies and people got away with things in the good old days that they could never get away with today…” 43:24 – End.   The post <a href="https://www.ericschwartzman.com/on-the-record-online-with-golin-harris-chairman-al-golin/" rel="nofollow" target="_blank">Public Relations Agency Management with Al Golin</a> appeared first on <a href="https://www.ericschwartzman.com" rel="nofollow" target="_blank">Eric Schwartzman</a>.

Public Relations Agency Management with Al Golin