Patrice K. Cokley's guest appearances

Patrice K. Cokley

The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

Bridge The Atlantic

Music Business Dreams

Madalyn Sklar

Phil Pallen

Wade Sutton

Lee Safar

Steve Palfreyman

Stacey Sherman

Ariel Hyatt

Ari Herstand

Jason Flom

Bobby Owsinski

Ryan Block

Suzanne Paulinski

Illeana Douglas

Jesse Cannon

Michael Schneider

OwlTail

Patrice K. Cokley is an artist manager, brand strategist, marketing consultant and college professor. She owns The Bassline Group, a talent management company where she develops and manages the careers of music creatives and professionals. She holds both a BA and MBA in Marketing, teaches Music Business &amp; Marketing at SAE Institute Chicago, and is a brand ambassador for Lugz footwear. She is also the Product &amp; Education Specialist for TuneRegistry, a music rights administration platform, and is in the process of starting a small record label with 2 business partners. In her spare time, Patrice is educating and encouraging others to pursue their dreams through her video series, written blogs, speaking engagements, and one-on-one consultations. Patrice and I spoke about music marketing, the mistakes most artists make when getting started, and the value of knowing your worth. We also spoke about TuneRegistry and the great value it provides for artists. Listen &amp; Subscribe to Music Business Dreams: Apple Podcasts | Spotify | Stitcher | Google Play Join The Indie Club - Our Free Networking/Support Community: http://kdmr.us/indieclub  Apply for Our Group Coaching Program - Only 10 Spots Available! - http://kdmr.us/nextsteps More From Patrice: Instagram @PatriceKCokley The Bassline Group Website TuneRegistry Website

Patrice K. Cokley is an artist manager, brand strategist, marketing consultant and college professor. She owns The Bassline Group, a talent management company where she develops and manages the careers of music creatives and professionals. She holds both a BA and MBA in Marketing, teaches Music Business &amp; Marketing at SAE Institute Chicago, and is a brand ambassador for Lugz footwear. She is also the Product &amp; Education Specialist for TuneRegistry, a music rights administration platform, and is in the process of starting a small record label with 2 business partners. In her spare time, Patrice is educating and encouraging others to pursue their dreams through her video series, written blogs, speaking engagements, and one-on-one consultations. Patrice and I spoke about music marketing, the mistakes most artists make when getting started, and the value of knowing your worth. We also spoke about TuneRegistry and the great value it provides for artists. Listen &amp; Subscribe to Music Business Dreams: <a href="http://kdmr.us/mbditunes" rel="nofollow" target="_blank">Apple Podcasts</a> | <a href="http://kdmr.us/mbdspotify" rel="nofollow" target="_blank">Spotify</a> | <a href="http://kdmr.us/mbdstitcher" rel="nofollow" target="_blank">Stitcher</a> | <a href="http://kdmr.us/mbdgoogleplay" rel="nofollow" target="_blank">Google Play</a> Join The Indie Club - Our Free Networking/Support Community: <a href="http://kdmr.us/indieclub" rel="nofollow" target="_blank">http://kdmr.us/indieclub </a> Apply for Our Group Coaching Program - Only 10 Spots Available! - <a href="http://kdmr.us/nextsteps" rel="nofollow" target="_blank">http://kdmr.us/nextsteps</a> More From Patrice: Instagram <a href="http://instagram.com/patricekcokley" rel="nofollow" target="_blank">@PatriceKCokley</a> The Bassline Group <a href="http://thebasslinegroup.com/" rel="nofollow" target="_blank">Website</a> TuneRegistry <a href="https://www.tuneregistry.com/" rel="nofollow" target="_blank">Website</a>

024: Knowing Your Worth & Embracing Your Value with Patrice K. Cokley

The Bassline Group founder Patrice K Cokley talks about how to build a fanbase as a musician, ways to connect with music industry influencers and how to promote yourself off- and online without being spammy.

The Bassline Group founder Patrice K Cokley talks about how to build a fanbase as a musician, ways to connect with music industry influencers and how to promote yourself off- and online without being spammy.

s3e17 How to Build a Fanbase with Patrice K. Cokley [TJS 61]

This week we're joined by Patrice K. Cokley, founder of The Bassline Group - a music-inspired brand management and marketing firm based in Chicago, helping to empower musicians and creative entrepreneurs to grow their businesses and reach a wider audience. In this episode, we talk about branding, the importance of authenticity and Patrice's love for Miss Janet Jackson!Highlights:- Patrice is a fan of the show!- Patrice HAS to see Janet Jackson live. She just has to.- Patrice has a lot of praise for Ross (he designed The Bassline Group’s website)- We hear about the beginnings of The Bassline Group and what Patrice does.- The Bassline is a metaphor - it’s the foundation of a song, and it’s the foundation of your career- We talk about the importance of branding for musicians- Your brand is not just your music or your appearance - it’s about showing more of who you are as a person- Ross says Marcio talks about being vegan all the time (which is kind of true)- We talk about how Marcio talking about veganism online has opened the door to new opportunities- Marcio ALWAYS uses Jared Leto as an example- Patrice tells us how she likes to get to know her clients on a personal level as it helps her to spot opportunities that they might not have thought about- Brand sounds too business-y - we need a new word!- People can spot fakery so easily - be authentic!- Newsflash! it’s 2015, not 1995. Thanks for that, Marcio.- Patrice never lets her clients go outside looking crazy!- We talk about some common mistakes artists make in their approach to branding and marketing.Advice:- As an artist, you need to show who you are as that’s what your audience will fall in love with- People gravitate towards what they can relate to- Having a niche is great, as long as it’s authentic to you- Your brand encompasses everything about you- If you love a particular product, post about it and see if any opportunities arise- If you’re releasing some new music, you need to be consistent in your approach and start your promotion at least 3 months before release.- You have to be able to take constructive criticism.Recommendations:- Janet Jackson (Music)- Joie Kathos (Music)- Jurni Rayne (Music)- Reina Williams (Music)Guest Links:- Website: http://thebasslinegroup.com- Twitter: @thebasslinegrp- Instagram: @thebasslinegrp- Facebook: /thebasslinegrp Hosted on Acast. See acast.com/privacy for more information.

This week we're joined by Patrice K. Cokley, founder of The Bassline Group - a music-inspired brand management and marketing firm based in Chicago, helping to empower musicians and creative entrepreneurs to grow their businesses and reach a wider audience. In this episode, we talk about branding, the importance of authenticity and Patrice's love for Miss Janet Jackson!Highlights:- Patrice is a fan of the show!- Patrice HAS to see Janet Jackson live. She just has to.- Patrice has a lot of praise for Ross (he designed The Bassline Group’s website)- We hear about the beginnings of The Bassline Group and what Patrice does.- The Bassline is a metaphor - it’s the foundation of a song, and it’s the foundation of your career- We talk about the importance of branding for musicians- Your brand is not just your music or your appearance - it’s about showing more of who you are as a person- Ross says Marcio talks about being vegan all the time (which is kind of true)- We talk about how Marcio talking about veganism online has opened the door to new opportunities- Marcio ALWAYS uses Jared Leto as an example- Patrice tells us how she likes to get to know her clients on a personal level as it helps her to spot opportunities that they might not have thought about- Brand sounds too business-y - we need a new word!- People can spot fakery so easily - be authentic!- Newsflash! it’s 2015, not 1995. Thanks for that, Marcio.- Patrice never lets her clients go outside looking crazy!- We talk about some common mistakes artists make in their approach to branding and marketing.Advice:- As an artist, you need to show who you are as that’s what your audience will fall in love with- People gravitate towards what they can relate to- Having a niche is great, as long as it’s authentic to you- Your brand encompasses everything about you- If you love a particular product, post about it and see if any opportunities arise- If you’re releasing some new music, you need to be consistent in your approach and start your promotion at least 3 months before release.- You have to be able to take constructive criticism.Recommendations:- Janet Jackson (Music)- Joie Kathos (Music)- Jurni Rayne (Music)- Reina Williams (Music)Guest Links:- Website: <a href="http://thebasslinegroup.com" rel="nofollow" target="_blank">http://thebasslinegroup.com</a>- Twitter: @thebasslinegrp- Instagram: @thebasslinegrp- Facebook: /thebasslinegrp Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Patrice K. Cokley: Branding, Authenticity & Marketing