Blair Beverly's guest appearances

Blair Beverly

Lean Startup

Reid Hoffman

Marc Andreessen

Christopher Lochhead

Jake Knapp

Irene Au

Christina Stembel

Kara Goldin

Guy Kawasaki

Joe Moore

Ben Horowitz

Diane Tavenner

Mamie Kanfer Stewart

Ryan Caldbeck

Laura Klein

Des Traynor

OwlTail

When a team at Google felt uncertain about which pieces of their work drove real value for customers and had an impact on the bottom line, Blair Beverly, a Manager in Google AdSense, suggested they try Lean Startup methods. He explains how he’s working to win over colleagues and management, using a counter-intuitive process to adopt the ideas.

Convince Colleagues To Use Lean Startup: The Stealth Approach | Blair Beverly