Kim Whitler
6 Podcast Episodes
575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler
575: How college student-athletes can build their brand to monetize it - a chat with Kim Whitler
Kimberly Whitler returns to the show to discuss her new book "Athlete Brands." We will discuss how college athletes can ... Read more
19 Feb 2023
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26mins
Marketing Professor Kim Whitler Talks Positioning For Advantage
Marketing Professor Kim Whitler Talks Positioning For Advantage
Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the ... Read more
8 Mar 2022
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58mins
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356 Positioning For Advantage by Kim Whitler
356 Positioning For Advantage by Kim Whitler
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Kimberly Whitler About the Book: Most of us ... Read more
5 Nov 2021
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1hr 28mins
Kim Whitler
Kim Whitler
Featuring Kim Whitler from The Darden School at The University of Virginia (Recorded 4/8/20)
18 Sep 2020
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56mins
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121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant... Read more
31 Oct 2018
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35mins
Kim Whitler is Helping CMOs Make the Most of Their Relationships With CEOs (and Vice Versa)
Kim Whitler is Helping CMOs Make the Most of Their Relationships With CEOs (and Vice Versa)
Let's talk about leadership. Our guest today comes from the world of brand management and is actively advocating for CMO... Read more
12 Apr 2018
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44mins
