Terri Avnaim's guest appearances

Terri Avnaim

Women Who Change Tech

Modern Startup Marketing

Denise Jacobs

Angie Jones

Jaimee Newberry

Jenna Charlton

Tania Katan

Stacy Kirk

Ingrid Alongi

Cindy Peterson

Davar Ardalan

Portia Tung

Jennifer Bonine

Lia James

Melissa Benua

Isabel Evans

Marian Phelan

OwlTail

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had Terri Avnaim, CMO at Boulevard, on the show and we talked about how her experience as Chief Customer Officer (CCO) has impacted the way she runs marketing, her 2022 marketing plans plus biggest learnings in B2B marketing tech from 25+ years experience. Prior to Boulevard, Terri was Chief Customer and Marketing Officer at Sauce Labs ($151M funded SaaS).  Boulevard was founded in 2016, has ~309 people, and is based out of CA. They've raised Series B ($38M total). Boulevard is a platform that’s helping to streamline the operations of appointment-based self-care businesses (e.g. salons, spas, barbershops). From a customer: “Boulevard is the Apple of salon software.” Here's what we hit on: Terri's background as Chief Customer Officer and how that impacts her approach to marketing; 2022 marketing plan during the downturn (HINT: we tripled our marketing team in 6 months); What marketing channels are you leaning into; What marketing content are you leaning into; Top marketing challenges (HINT: this is a very emotionally charged industry); Biggest learning from 25+ years in B2B marketing tech; What has changed with marketing and what do marketing leaders need to do to adapt to this change (HINT: the best marketing is invisible, but make sure your effort doesn't disappear); Some goals you want to accomplish (personal, professional) in 2022; Terri asked me a question to round out the conversation. You can reach Terri on LinkedIn: www.linkedin.com/in/terriavnaim Find out more about Boulevard: www.joinblvd.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: www.furmanovmarketing.com/pricing You can find me on LinkedIn: www.linkedin.com/in/annafurmanov--- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

*listeners: please fill out this short 3-min. survey to help me level up the show: <a href="https://forms.gle/iporNXSgtfuoHSPJA" rel="nofollow" target="_blank">https://forms.gle/iporNXSgtfuoHSPJA</a> I had Terri Avnaim, CMO at Boulevard, on the show and we talked about how her experience as Chief Customer Officer (CCO) has impacted the way she runs marketing, her 2022 marketing plans plus biggest learnings in B2B marketing tech from 25+ years experience. Prior to Boulevard, Terri was Chief Customer and Marketing Officer at Sauce Labs ($151M funded SaaS).  Boulevard was founded in 2016, has ~309 people, and is based out of CA. They've raised Series B ($38M total). Boulevard is a platform that’s helping to streamline the operations of appointment-based self-care businesses (e.g. salons, spas, barbershops). From a customer: “Boulevard is the Apple of salon software.” Here's what we hit on: Terri's background as Chief Customer Officer and how that impacts her approach to marketing; 2022 marketing plan during the downturn (HINT: we tripled our marketing team in 6 months); What marketing channels are you leaning into; What marketing content are you leaning into; Top marketing challenges (HINT: this is a very emotionally charged industry); Biggest learning from 25+ years in B2B marketing tech; What has changed with marketing and what do marketing leaders need to do to adapt to this change (HINT: the best marketing is invisible, but make sure your effort doesn't disappear); Some goals you want to accomplish (personal, professional) in 2022; Terri asked me a question to round out the conversation. You can reach Terri on LinkedIn: <a href="https://www.linkedin.com/in/terriavnaim/" rel="nofollow" target="_blank">www.linkedin.com/in/terriavnaim</a> Find out more about Boulevard: <a href="https://www.joinblvd.com/" rel="nofollow" target="_blank">www.joinblvd.com</a> For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! People call me (Anna) the Marie Kondo of startup marketing because I help VC backed early stage startups clean up their marketing mess to uncover more joy (and revenue). For those startups that have already built their marketing foundation and have been testing different marketing plays but just aren't satisfied with the traction they're seeing, I created the Marketing Audit + Roadmap offering. At the end of your audit, you’ll get a custom Roadmap with improvement opportunities for the next 3-6 months. So that you can finally put the missing pieces in place to start seeing more traction and stop spending time and money on the wrong things. You can learn more about it by visiting my website: <a href="https://www.furmanovmarketing.com/pricing" rel="nofollow" target="_blank">www.furmanovmarketing.com/pricing</a> You can find me on LinkedIn: <a href="https://www.linkedin.com/in/annafurmanov" rel="ugc noopener noreferrer nofollow" target="_blank">www.linkedin.com/in/annafurmanov</a>--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/anna-furmanov/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/anna-furmanov/message</a>

107 - If Your Marketing Sucks, There's A Crack In Your Business Strategy (Terri Avnaim, CMO at Boulevard)

 In this episode, Alison Wade and Jessie Shternshus chat with Terri Avnaim, a Woman Who Leads Brave Conversations. Terri is the chief customer and marketing officer for Sauce Labs, and she loves creating marketing plans that are authentic to the brand and meaningful to the target audience. Most of all, she loves hiring and inspiring great marketing teams. Listen, as we discuss the new realities of the all-remote, all-virtual work world that we are all living in, and how you can find creative ways to lead teams and reach and engage with your customers in this new paradigm.

In this episode, Alison Wade and Jessie Shternshus chat with Terri Avnaim, a Woman Who Leads Brave Conversations. Terri is the chief customer and marketing officer for Sauce Labs, and she loves creating marketing plans that are authentic to the brand and meaningful to the target audience. Most of all, she loves hiring and inspiring great marketing teams. Listen, as we discuss the new realities of the all-remote, all-virtual work world that we are all living in, and how you can find creative ways to lead teams and reach and engage with your customers in this new paradigm.

Episode 19: Terri Avnaim - A Woman Who Leads Brave Conversations