Eva Juretić's guest appearances

Eva Juretić

Apptivate: App Marketing Explained

The Mobile User Acquisition Show

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Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/KEY HIGHLIGHTS🧗‍♂️ Factors that contributed to scaling TikTok.⚖️ The testing process: structure, geos &amp; metrics.🦋 Working with ad sets that included both old and new creatives.⏳ Accounting for data delays on iOS.🌔 Dealing with saturation on TikTok.🧵 Why IPMs are tracked.💼 Working with actual users for UGCs instead of actors/influencersGet more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

<p>Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. <br/><br/>In today’s episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. <br/><br/>Check out the show notes here: <br/><a href="https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/" rel="nofollow" target="_blank">https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/</a><br/><br/><b>KEY HIGHLIGHTS</b><br/>🧗‍♂️ Factors that contributed to scaling TikTok.<br/><br/>⚖️ The testing process: structure, geos &amp; metrics.<br/><br/>🦋 Working with ad sets that included both old and new creatives.<br/><br/>⏳ Accounting for data delays on iOS.<br/><br/>🌔 Dealing with saturation on TikTok.<br/><br/>🧵 Why IPMs are tracked.<br/><br/>💼 Working with actual users for UGCs instead of actors/influencers<br/><br/>Get more mobile user acquisition goodies here:<br/><a href="http://rocketshiphq.com/" rel="nofollow" target="_blank">http://RocketShipHQ.com</a><br/><a href="http://rocketshiphq.com/blog" rel="nofollow" target="_blank">http://RocketShipHQ.com/blog</a><br/><br/></p>

🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽

Eva Juretić is the Growth Marketing Manager for Pocket Worlds, a metaverse mobile game developer company pioneering social-first gaming. Eva is also the Senior UA and Growth Manager of her consulting company, ClickBite Consulting. Previously, she was the lead of the Growth Team at Misplay and a user acquisition specialist at Social Point. Questions Eva Juretić Answered in this Episode:Have you always identified this game as a metaverse platform? Have you seen a rise in user growth that you can correlate to the explosion of “meta” and “metaverse” as a concept?What does it mean to integrate blockchain into High Rise? What’s changing from a consumer perspective?How do you educate your users on NFT, if at all?Will it cost cryptocurrency to acquire an NFT?How do these advancements and changes related to blockchain technologies affect your role and how do you think about driving growth?Timestamp:4:30 Eva’s professional background14:04 About Pocketworlds and social-first gaming16:10 The explosion of “metaverse” in branding17:22 Play and earn: Introducing blockchain technology18:48 Cashing game currency - the first NFT drop21:33 Educating users on NFTs23:00 Buying NFTs with cryptocurrencies24:15 Giving users ownership with blockchain25:22 How will blockchain tech affect how marketers drive growthQuotes:(14:15-14:49) “Pocket Worlds is pioneering in social-first gaming, which means the social part of the game is the core part and the game is built around it. Unlike, for example, if you have an RPG game, they test the idea, the concept, the product; they see it’s working, and then eventually they add some social components like chat or whatever it is. In Pocket Worlds, in High Rise, the main app we’re talking about, this is the core of the game. The game wouldn’t exist without that social component.”(17:59-18:15) “Us entering that space and introducing blockchain technology into everything, it’s not only making the now popular ‘play to earn’ but a ‘play and earn’ concept, and this is what we’re most excited about.”(24:16-24:40) “So we have the economy, but we don’t want to be the owner of that. We want our users to have ownership of whatever property they have. So if you have any items, outfits, rooms, whatever you have in High Rise, like we know that because we have it written in our database. But we really want our users to own it, and a way to do it is translating that on blockchain.”Mentioned in this Episode:Eva Juretić’s LinkedInPocket WorldsHigh RiseHigh Rise Creature Club)

<p>Eva Juretić is the Growth Marketing Manager for Pocket Worlds, a metaverse mobile game developer company pioneering social-first gaming. Eva is also the Senior UA and Growth Manager of her consulting company, ClickBite Consulting. Previously, she was the lead of the Growth Team at Misplay and a user acquisition specialist at Social Point. </p><h2>Questions Eva Juretić Answered in this Episode:</h2><ul><li>Have you always identified this game as a metaverse platform? Have you seen a rise in user growth that you can correlate to the explosion of “meta” and “metaverse” as a concept?</li><li>What does it mean to integrate blockchain into High Rise? What’s changing from a consumer perspective?</li><li>How do you educate your users on NFT, if at all?</li><li>Will it cost cryptocurrency to acquire an NFT?</li><li>How do these advancements and changes related to blockchain technologies affect your role and how do you think about driving growth?</li></ul><h2>Timestamp:</h2><ul><li>4:30 Eva’s professional background</li><li>14:04 About Pocketworlds and social-first gaming</li><li>16:10 The explosion of “metaverse” in branding</li><li>17:22 Play and earn: Introducing blockchain technology</li><li>18:48 Cashing game currency - the first NFT drop</li><li>21:33 Educating users on NFTs</li><li>23:00 Buying NFTs with cryptocurrencies</li><li>24:15 Giving users ownership with blockchain</li><li>25:22 How will blockchain tech affect how marketers drive growth</li></ul><h2>Quotes:</h2><p>(14:15-14:49) “Pocket Worlds is pioneering in social-first gaming, which means the social part of the game is the core part and the game is built around it. Unlike, for example, if you have an RPG game, they test the idea, the concept, the product; they see it’s working, and then eventually they add some social components like chat or whatever it is. In Pocket Worlds, in High Rise, the main app we’re talking about, this is the core of the game. The game wouldn’t exist without that social component.”</p><p>(17:59-18:15) “Us entering that space and introducing blockchain technology into everything, it’s not only making the now popular ‘play to earn’ but a ‘play and earn’ concept, and this is what we’re most excited about.”</p><p>(24:16-24:40) “So we have the economy, but we don’t want to be the owner of that. We want our users to have ownership of whatever property they have. So if you have any items, outfits, rooms, whatever you have in High Rise, like we know that because we have it written in our database. But we really want our users to own it, and a way to do it is translating that on blockchain.”</p><h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/evajuretic/" rel="nofollow" target="_blank">Eva Juretić’s LinkedIn</a></li><li><a href="https://www.pocketworlds.com/" rel="nofollow" target="_blank">Pocket Worlds</a></li><li><a href="https://about.joinhighrise.com/" rel="nofollow" target="_blank">High Rise</a></li><li><a href="https://nft.joinhighrise.com/" rel="nofollow" target="_blank">High Rise Creature Club</a>)</li></ul>