Erica Haims's guest appearances

Erica Haims

The Worldly Marketer Podcast

Thrive in Global Markets

Richard Brooks

Andy Andersen

Carrie Fischer

Anna Schlegel

Ramsey Pryor

Shama Hyder

Andy Molinsky

Brian Beck

Patrick Kelly

Michele Smith

Ryan Patel

Mike Michelini

Daniel Priestley

Steven Hoffman

Neal Schaffer

OwlTail

Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry.  She has served on the board of Women in Localization and has held long-term roles at Apple and Atlantic Records. The current pandemic has had a huge impact on many brands' localization and globalization, as it has fast-tracked the demands on the digital experience. Erica promotes breaking through silos by promoting collaboration, clear communication, and consistent terminology and infrastructure alignment. She has a unique vantage point when looking at the brand journey as it travels across the globe. This allows her to connect the dots between globalization and localization. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. KEY TAKEAWAYS Small to medium-sized companies should look at the bigger brands’ mistakes and what they are doing. Brand consistency and recognition are important but how the bigger companies behave is also important. Using localisation, being open-minded, having good communication, reacting very quickly, giving that trust and being flexible, also for the product. For global growth, small companies also should have flexible products or platforms or services to compete with the others. BEST MOMENTS  “Brand consistency and that’s intentional, it’s very detailed. Small companies may not pay that much attention to detail cause it requires, besides consistency, it requires strict content management, communication has to be very clear, there has to be alignment and that’s really where I think there is such an important on brand message, keeping that brand consistent as it travels.” “People want to be spoken to. They wanna be spoken to in their own language. But it’s that customer demand that really drives that personalisation. So, Glocalisation has really come out of where you have local words necessary.” “When I think of the big three, there are three things. The first thing is insulting your customer, you alienate your customer. Then that they are not gonna want to come back. They’ve been insulted. Then you have legal actions, so where you can be sued, then you have a huge financial loss there because you run into lawsuits where you’ve lied or you’ve broken a rule, you’ve used some image that is really proprietary to someone else…So, there is insulting then getting sued and then there’s local regulation that companies are not aware of when they go into a region.” “The big thing is to prepare that not think of globalisation as an afterthought. We will be going global. We need to build our product to, let’s say, handle multiple characters or realize that we’re going to have to have multiple versions of the product or the marketing. I think you have to do that at the onset and think about those worst-case scenarios. What’s really great is, I say, learn from the bigger companies’ mistakes because they can absorb the mistakes.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD  Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Erica Haims is the founder of Haims Consulting where she specializes in Localization Marketing and the marketing of the localization industry. Her blog, “Globalization Motivation,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. CONTACT METHOD https://www.linkedin.com/in/ericahaimsinternationalcontent  https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/ www.haimsconsulting.com VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Erica Haims is the founder of <a href="http://www.haimsconsulting.com/" rel="nofollow" target="_blank">Haims Consulting</a> where she specializes in Localization Marketing and the marketing of the localization industry.  She has served on the board of Women in Localization and has held long-term roles at Apple and Atlantic Records. The current pandemic has had a huge impact on many brands' localization and globalization, as it has fast-tracked the demands on the digital experience. Erica promotes breaking through silos by promoting collaboration, clear communication, and consistent terminology and infrastructure alignment. She has a unique vantage point when looking at the brand journey as it travels across the globe. This allows her to connect the dots between globalization and localization. Her blog, “<a href="https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/" rel="nofollow" target="_blank">Globalization Motivation</a>,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. KEY TAKEAWAYS Small to medium-sized companies should look at the bigger brands’ mistakes and what they are doing. Brand consistency and recognition are important but how the bigger companies behave is also important. Using localisation, being open-minded, having good communication, reacting very quickly, giving that trust and being flexible, also for the product. For global growth, small companies also should have flexible products or platforms or services to compete with the others. BEST MOMENTS  “Brand consistency and that’s intentional, it’s very detailed. Small companies may not pay that much attention to detail cause it requires, besides consistency, it requires strict content management, communication has to be very clear, there has to be alignment and that’s really where I think there is such an important on brand message, keeping that brand consistent as it travels.” “People want to be spoken to. They wanna be spoken to in their own language. But it’s that customer demand that really drives that personalisation. So, Glocalisation has really come out of where you have local words necessary.” “When I think of the big three, there are three things. The first thing is insulting your customer, you alienate your customer. Then that they are not gonna want to come back. They’ve been insulted. Then you have legal actions, so where you can be sued, then you have a huge financial loss there because you run into lawsuits where you’ve lied or you’ve broken a rule, you’ve used some image that is really proprietary to someone else…So, there is insulting then getting sued and then there’s local regulation that companies are not aware of when they go into a region.” “The big thing is to prepare that not think of globalisation as an afterthought. We will be going global. We need to build our product to, let’s say, handle multiple characters or realize that we’re going to have to have multiple versions of the product or the marketing. I think you have to do that at the onset and think about those worst-case scenarios. What’s really great is, I say, learn from the bigger companies’ mistakes because they can absorb the mistakes.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  <a href="https://www.linkedin.com/in/leventyildizgoren/" rel="nofollow" target="_blank">https://www.linkedin.com/in/leventyildizgoren/</a> Twitter: <a href="https://twitter.com/yildizgoren" rel="nofollow" target="_blank">https://twitter.com/yildizgoren</a> IG: <a href="https://www.instagram.com/levent.yildizgoren/" rel="nofollow" target="_blank">https://www.instagram.com/levent.yildizgoren/</a> ABOUT THE GUEST Erica Haims is the founder of <a href="http://www.haimsconsulting.com/" rel="nofollow" target="_blank">Haims Consulting</a> where she specializes in Localization Marketing and the marketing of the localization industry. Her blog, “<a href="https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/" rel="nofollow" target="_blank">Globalization Motivation</a>,” is devoted to breaking the silos that exist between vendors, clients, and identifying where localization should be in the globalization conversation. CONTACT METHOD <a href="https://www.linkedin.com/in/ericahaimsinternationalcontent" rel="nofollow" target="_blank">https://www.linkedin.com/in/ericahaimsinternationalcontent</a> <a href="https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/" rel="nofollow" target="_blank"> https://www.linkedin.com/newsletters/globalization-motivation-6461716006380412928/</a> <a href="http://www.haimsconsulting.com/" rel="nofollow" target="_blank">www.haimsconsulting.com</a> VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: <a href="https://ttcwetranslate.com/" rel="nofollow" target="_blank">https://ttcwetranslate.com/</a> Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: <a href="https://global.scoreapp.com/" rel="nofollow" target="_blank">https://global.scoreapp.com/</a> Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: <a href="https://cutt.ly/2ORR" rel="nofollow" target="_blank">https://cutt.ly/2ORR</a>

Brands Global Journey with Erica Haims

Erica Haims is an international marketing expert, who views content through a global lens. As the Head of Haims Consulting, her unique vantage point covers just about every aspect of content production. She is a global producer at heart and believes in empowering globally-minded brands to create impactful and consistent messaging. Before starting her own consultancy in 2015, Erica held long-term roles at Apple and Atlantic Records. She now has over 20 years of experience in the entertainment and technology industries, working in marketing, video production, and graphic design environments. In addition to her client work at Haims Consulting, Erica has taken on the role of Executive Director for the Marketing Committee at Women in Localization, a global organization that I’ve featured several times before on this podcast. Erica currently manages all content production, event marketing, social media, web production, and editorial for this vibrant organization, which has 4,500 members around the world – and counting!   Links:  Haims Consulting website Haims Consulting on LinkedIn Women in Localization website Women in Localization on LinkedIn TWM 035: The Global Success of Women in Localization Erica on LinkedIn Erica on Twitter 

Erica Haims is an international marketing expert, who views content through a global lens. As the Head of Haims Consulting, her unique vantage point covers just about every aspect of content production. She is a global producer at heart and believes in empowering globally-minded brands to create impactful and consistent messaging. Before starting her own consultancy in 2015, Erica held long-term roles at Apple and Atlantic Records. She now has over 20 years of experience in the entertainment and technology industries, working in marketing, video production, and graphic design environments. In addition to her client work at Haims Consulting, Erica has taken on the role of Executive Director for the Marketing Committee at Women in Localization, a global organization that I’ve featured several times before on this podcast. Erica currently manages all content production, event marketing, social media, web production, and editorial for this vibrant organization, which has 4,500 members around the world – and counting! Links: <ul> <li><a href="https://www.haimsconsulting.com/" rel="nofollow" target="_blank">Haims Consulting website</a></li> <li><a href="https://www.linkedin.com/company/haims-consulting" rel="nofollow" target="_blank">Haims Consulting on LinkedIn</a></li> <li><a href="http://womeninlocalization.com/" rel="nofollow" target="_blank">Women in Localization website</a></li> <li><a href="https://www.linkedin.com/company/womeninlocalization" rel="nofollow" target="_blank">Women in Localization on LinkedIn</a></li> <li><a href="http://bit.ly/2qxZECY" rel="nofollow" target="_blank">TWM 035: The Global Success of Women in Localization</a></li> <li><a href="https://www.linkedin.com/in/ericahaimsinternationalcontent" rel="nofollow" target="_blank">Erica on LinkedIn</a></li> <li><a href="https://twitter.com/ericagoesglobal" rel="nofollow" target="_blank">Erica on Twitter</a></li> </ul>

TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims