Krithika Muthukumar's guest appearances

Krithika Muthukumar

Inside Intercom

The Product Marketing Experts 

Hypergrowth: the early years

Women in Product Marketing 

Anthony Kennada

Meghan Keaney Anderson

Kim Scott

Edmond Lau

Fergal Reid

Margaret Gould Stewart

Tina Roth Eisenberg

Jackie Bavaro

Ann Handley

Bob Moesta

Claire Vo

Elad Gil

Jason Calacanis

Scott Belsky

Josh Pigford

OwlTail

Tanya Khakbaz

Stripe

Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1.     Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2.     So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3.     How do you simplify technology like that? How do you understand it first of all, then how do you communicate it in a way that people will understand?4.     What were the challenges in the early days? What was your focus? Especially as the only marketer, how did you prioritize?5.     Tanya, you came in right as Stripe was hitting an inflection point of scale. How have you tackled that challenge and with the type of scale you all are at, what are the biggest challenges of your product marketing team?8.     [Tanya] With a developer product, does Stripe value marketing? How do you earn that seat at the table? 9.     What’s that next chapter of PMM at Stripe as you look ahead 2-3 years? 11.  What skills does it take to be successful as a PMM at stripe?12.  What’s your advice to other Product marketing leaders in industries that may be regulated or not that “interesting or sexy”?13.  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?14.  What’s one nuance about the evolution of Product Marketing at a hyperscale company that you only know now because you understand it deeply? 

Connect with Krithika Muthukumar here: <a href="https://www.linkedin.com/in/krithix/" rel="nofollow" target="_blank">https://www.linkedin.com/in/krithix/</a> Connect with Tanya Khakbaz here: <a href="https://www.linkedin.com/in/tanya-khakbaz-a725732/" rel="nofollow" target="_blank">https://www.linkedin.com/in/tanya-khakbaz-a725732/</a> Join them on Sharebird here: <a href="https://sharebird.com/profile/krithika-muthukumar-1" rel="nofollow" target="_blank">https://sharebird.com/profile/krithika-muthukumar-1</a> and <a href="https://sharebird.com/profile/tanya-khakbaz" rel="nofollow" target="_blank">https://sharebird.com/profile/tanya-khakbaz</a>Questions we cover on this episode:1.     Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2.     So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3.     How do you simplify technology like that? How do you understand it first of all, then how do you communicate it in a way that people will understand?4.     What were the challenges in the early days? What was your focus? Especially as the only marketer, how did you prioritize?5.     Tanya, you came in right as Stripe was hitting an inflection point of scale. How have you tackled that challenge and with the type of scale you all are at, what are the biggest challenges of your product marketing team?8.     [Tanya] With a developer product, does Stripe value marketing? How do you earn that seat at the table? 9.     What’s that next chapter of PMM at Stripe as you look ahead 2-3 years? 11.  What skills does it take to be successful as a PMM at stripe?12.  What’s your advice to other Product marketing leaders in industries that may be regulated or not that “interesting or sexy”?13.  What’s your outlook on the career of Product Marketing? Is it a good place to be right now?14.  What’s one nuance about the evolution of Product Marketing at a hyperscale company that you only know now because you understand it deeply?

Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe 

Early Stripe employees Krithika Muthukumar and Eeke de Milliano have had first row seats to one of the most legendary companies of our time. In her role as the first (and only) marketing leader at Stripe for the first few years, Krithika has led teams across marketing and design, launched all of Stripe’s major products, and helped the company expand into the enterprise business. Meanwhile, as the leader of the Business Operations function, Eeke incubated many of Stripe’s early GTM teams, and later led the machine learning product and Stripe radar. In this episode, you’ll hear how Krithika and Eeke: 1) viewed product-market fit beyond Stripe’s core product, including the launch of Stripe Connect that helped the company power the on-demand service economy, 2) how Stripe viewed itself as a new-age VC in the early days (and still does!) when picking which customers to build for, and 3) how GTM teams were incubated out of the strategy group, and what worked and didn’t work with that strategy.

Early Stripe employees Krithika Muthukumar and Eeke de Milliano have had first row seats to one of the most legendary companies of our time. In her role as the first (and only) marketing leader at Stripe for the first few years, Krithika has led teams across marketing and design, launched all of Stripe’s major products, and helped the company expand into the enterprise business. Meanwhile, as the leader of the Business Operations function, Eeke incubated many of Stripe’s early GTM teams, and later led the machine learning product and Stripe radar. In this episode, you’ll hear how Krithika and Eeke: 1) viewed product-market fit beyond Stripe’s core product, including the launch of Stripe Connect that helped the company power the on-demand service economy, 2) how Stripe viewed itself as a new-age VC in the early days (and still does!) when picking which customers to build for, and 3) how GTM teams were incubated out of the strategy group, and what worked and didn’t work with that strategy.

Stripe with Krithika Muthukumar and Eeke de Milliano

As Stripe's first marketing hire four years ago, Krithika Muthukumar spanned anything from positioning and branding to developer campaigns, product launches to writing copy. In this interview with Intercom's Adam Risman, Krithika shares how the marketing team has evolved over the years, the importance of launching with intention, and much more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As Stripe's first marketing hire four years ago, Krithika Muthukumar spanned anything from positioning and branding to developer campaigns, product launches to writing copy. In this interview with Intercom's Adam Risman, Krithika shares how the marketing team has evolved over the years, the importance of launching with intention, and much more. See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Krithika Muthukumar, Product Marketing at Stripe