Lauren Lang's guest appearances

Lauren Lang

Kobo Writing Life Podcast

The SEO Growth Podcast

Wake Up Call

Jasper Ribbers

Brad Smith

Adam Lambert

Matt Landau

Simon Lehmann

Mark Simpson

Adam Harris

Jess Bubbico

Josh Spilker

Nigel Stevens

Karen Weeks

Wes Melton

Chris Maughan

Sançar Şahin

Anne Murray

OwlTail

“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.”Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang, Senior Content Marketing Manager at Constructor, as a part of our SaaS leader interview series. Constructor is an AI platform that helps e-commerce companies personalize their site experiences. Before entering the world of B2B content, Lauren was a college English instructor, but since 2014 she has been working as a content marketer and B2B SaaS brand and content strategist. Lauren starts by explaining the role that content should play for a business, and why it should cut horizontally across every one of an organization’s functions. “Content is really this connective tissue, this glue, that connects all of the marketing functions, and it at least touches most of the different business functions too.” She highlights how much of an impact content can play when it’s done right and everyone in the organization participates in its creation. She talks about what needs to occur for a content team to be cross-functional and what types of tasks content teams need to prioritize, as well as how content marketers should talk with leadership teams to get everyone at an organization on board with a cross-functional content strategy. Lauren also touches on what KPIs organizations should track to determine whether or not their content is making a difference for their business, and she details some quantitative and qualitative metrics that you can look at to measure the success of your content. Finally, she explains how cross-functional OKRs can help content teams have success, as well as how to be strategic when getting other teams involved with the work of the content team. How has Lauren managed to implement a cross-functional content strategy at Constructor? How can your content teamwork with other departments for content to have success?In this episode we talk about:Content marketingCross-functional content Cross-team collaborationTimestamps:0:53-3:30 The role of content in an organization and the impact it can have3:31-5:45 How small content departments can prioritize and make content creation easier 5:55-8:36: How content marketers can incorporate positioning and branding into their role8:37-10:45 Lauren’s evolution into a cross-functional role as Senior Content Marketing Manager at Constructor10:46-12:02 How Lauren directs conversations with leadership on what needs to be done to get everyone on the same page12:03-15:57 What should an organization measure to see if their content is successful?15:58-17:32 How (and why) other departments should invest in the content function of an organization17:33-23:54 Constructor’s content team and how they collaborate with other departments23:55-24:55 The importance of being strategic when getting other teams involved with content Connect with Lauren on LinkedIn: https://www.linkedin.com/in/asklaurenlang/While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing:Listen to the Flying Cat Marketing Podcast on Spotify: https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQdApple Podcasts: https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4Stitcher: https://www.stitcher.com/s?fid=579505&amp;refid=stprFollow me onInstagram: https://www.instagram.com/flyin

“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.”Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with <a href="https://www.linkedin.com/in/asklaurenlang/" rel="nofollow" target="_blank">Lauren Lang</a>, Senior Content Marketing Manager at <a href="https://constructor.io/" rel="nofollow" target="_blank">Constructor</a>, as a part of our SaaS leader interview series. Constructor is an AI platform that helps e-commerce companies personalize their site experiences. Before entering the world of B2B content, Lauren was a college English instructor, but since 2014 she has been working as a content marketer and B2B SaaS brand and content strategist. Lauren starts by explaining the role that content should play for a business, and why it should cut horizontally across every one of an organization’s functions. “Content is really this connective tissue, this glue, that connects all of the marketing functions, and it at least touches most of the different business functions too.” She highlights how much of an impact content can play when it’s done right and everyone in the organization participates in its creation. She talks about what needs to occur for a content team to be cross-functional and what types of tasks content teams need to prioritize, as well as how content marketers should talk with leadership teams to get everyone at an organization on board with a cross-functional content strategy. Lauren also touches on what KPIs organizations should track to determine whether or not their content is making a difference for their business, and she details some quantitative and qualitative metrics that you can look at to measure the success of your content. Finally, she explains how cross-functional OKRs can help content teams have success, as well as how to be strategic when getting other teams involved with the work of the content team. How has Lauren managed to implement a cross-functional content strategy at Constructor? How can your content teamwork with other departments for content to have success?In this episode we talk about:<ul><li>Content marketing</li><li>Cross-functional content </li><li>Cross-team collaboration</li></ul>Timestamps:0:53-3:30 The role of content in an organization and the impact it can have3:31-5:45 How small content departments can prioritize and make content creation easier 5:55-8:36: How content marketers can incorporate positioning and branding into their role8:37-10:45 Lauren’s evolution into a cross-functional role as Senior Content Marketing Manager at Constructor10:46-12:02 How Lauren directs conversations with leadership on what needs to be done to get everyone on the same page12:03-15:57 What should an organization measure to see if their content is successful?15:58-17:32 How (and why) other departments should invest in the content function of an organization17:33-23:54 Constructor’s content team and how they collaborate with other departments23:55-24:55 The importance of being strategic when getting other teams involved with content  Connect with Lauren on LinkedIn: <a href="https://www.linkedin.com/in/asklaurenlang/" rel="nofollow" target="_blank">https://www.linkedin.com/in/asklaurenlang/</a> While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketing: Listen to the Flying Cat Marketing Podcast on  Spotify: <a href="https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQd" rel="nofollow" target="_blank">https://open.spotify.com/show/7dCyOzFGosoNYJhbDOvfQd</a>Apple Podcasts: <a href="https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/flying-cat-marketing-podcast/id1535206202?uo=4</a>Stitcher: <a href="https://www.stitcher.com/s?fid=579505&amp;refid=stpr" rel="nofollow" target="_blank">https://www.stitcher.com/s?fid=579505&amp;refid=stpr</a> Follow me onInstagram: <a href="https://www.instagram.com/flyin" rel="nofollow" target="_blank">https://www.instagram.com/flyin</a>

The Cross-functional role of Content in an Organization W/ Lauren Lang

When I was wondering which guests I’d like to have on the show, Lauren Lang was at the top of my list for the major decision and life change she made a few years ago. Lauren and I became friends several years ago when we both served on the board of a charity event.  Lauren is a wife, a mom, and an entrepreneurial badass whose story shows us that you’re only one decision away from a totally different life. If you are in the process of navigating divorce and wondering what’s on the other side of it, I hope this episode makes you feel hopeful and less alone. Connect with Lauren on Instagram at https://www.instagram.com/lauren_m_lang/ Here are a few key learnings from Lauren:  The things you are projecting on others are reflecting the things you want for yourself. If you lose friends in the transition from your good-on-paper-life to your new, fulfilling life, those people were not your real friends. Hold onto sunshine wherever you can find it.   Welcome to the Wake Up Call Podcast with Alicia Hopkins (that’s me!). I work in corporate sales by day and am a personal development guru and Life Coach by night. My goal in this podcast is to share valuable and actionable tips on what I call the “Core Four” - mindfulness, movement, habits, and growth - so you can build a life that feels true to you. I will be interviewing people who have had a “wake up call” that their good-on-paper life wasn’t lighting them up, and what they did to change that. Join us every week for a new episode of the Wake Up Call Podcast with Alicia Hopkins! Connect with Me!  Instagram - https://www.instagram.com/aliciadhopkins/ Facebook -  https://www.facebook.com/adhcoaching  

When I was wondering which guests I’d like to have on the show, Lauren Lang was at the top of my list for the major decision and life change she made a few years ago. Lauren and I became friends several years ago when we both served on the board of a charity event.  Lauren is a wife, a mom, and an entrepreneurial badass whose story shows us that you’re only one decision away from a totally different life. If you are in the process of navigating divorce and wondering what’s on the other side of it, I hope this episode makes you feel hopeful and less alone. Connect with Lauren on Instagram at <a href="https://www.instagram.com/lauren_m_lang/" rel="nofollow" target="_blank">https://www.instagram.com/lauren_m_lang/</a> Here are a few key learnings from Lauren: <ul> <li>The things you are projecting on others are reflecting the things you want for yourself.</li> <li>If you lose friends in the transition from your good-on-paper-life to your new, fulfilling life, those people were not your real friends.</li> <li>Hold onto sunshine wherever you can find it. </li> </ul> Welcome to the Wake Up Call Podcast with Alicia Hopkins (that’s me!). I work in corporate sales by day and am a personal development guru and Life Coach by night. My goal in this podcast is to share valuable and actionable tips on what I call the “Core Four” - mindfulness, movement, habits, and growth - so you can build a life that feels true to you. I will be interviewing people who have had a “wake up call” that their good-on-paper life wasn’t lighting them up, and what they did to change that. Join us every week for a new episode of the Wake Up Call Podcast with Alicia Hopkins! Connect with Me! <ul> <li>Instagram -<a href="https://www.instagram.com/aliciadhopkins/" rel="nofollow" target="_blank"> </a><a href="https://www.instagram.com/aliciadhopkins/" rel="nofollow" target="_blank">https://www.instagram.com/aliciadhopkins/</a></li> <li>Facebook -  <a href="https://www.facebook.com/adhcoaching" rel="nofollow" target="_blank">https://www.facebook.com/adhcoaching</a><a href="https://www.facebook.com/adhcoaching" rel="nofollow" target="_blank"> </a></li> </ul>

002: Prioritizing Your Fulfillment to Rebuild a Better Life with Lauren Lang