Fritz Grutzner's guest appearances

Fritz Grutzner

The Worldly Marketer Podcast

Ponderings from the Perch

Pam Didner

Malcolm Gladwell

Matt Hayman

Peter Levitan

Kathryn Budig

Kelly McNelis

Brendan Kane

Emily Soccorsy

Justin Foster

Doug Sandler

Alex Hunt

Sean Duffy

Mitch Joel

Josh Steimle

Shama Hyder

OwlTail

In this episode, Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing chats with Fritz Grutzner, founder and President of Brandgarten. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and teaching them to tell it in a consistent way.While Brandgarten is primarily a strategy firm they do a lot of in-depth marketing research, because their strategies depend on having deep human insights. Fritz pontificates on his perspective about brand building and delivering actionable insights from the research. In the end, their team works with client to: In the end, their team works with client to:  Understand the latest brain research and how to deal with the 95% of our cognitive activity that is really subconscious.  Help brands tell memorable stories instead of focusing on brand facts.  Help marketers understand the core emotions and total volatility of consumer loyalty.  Integrate empathy into brand stories for bigger impact.  Use current methodologies to tap into consumer’s unfiltered thoughts. You’ll enjoy some of Fritz’s personal stories including his work with Johnson &amp; Johnson baby products. If you enjoyed this interview, you’ll enjoy Fritz’s recommendation of Nobel Prize winner, Daniel Kahneman’s book entitled Thinking Fast and Slow.Find Fritz on LinkedIn, and check out their amazing case studies about their work with company greats including Delta, Rogaine, Organic Valley, Band-Aid, Acuvue, and more!And of course, if you loved this episode and want to hear more don't forget to give our podcast show a great review on iTunes! 

In this episode, <a href="https://www.linkedin.com/in/priscillamckinney/" rel="nofollow" target="_blank">Priscilla McKinney</a>, CEO and Momma Bird at <a href="https://www.littlebirdmarketing.com/" rel="nofollow" target="_blank">Little Bird Marketing</a> chats with <a href="https://www.linkedin.com/in/fritz-grutzner-4018141/" rel="nofollow" target="_blank">Fritz Grutzner</a>, founder and President of <a href="http://www.brandgarten.com/" rel="nofollow" target="_blank">Brandgarten</a>. As a brand strategy consultant with 30 years of brand-building experience for Fortune 500s and non-profits in the U.S. and abroad, he shares his insights about how emotion drives behavior. His superpower involves identifying emotional insights and drivers of brand choice, helping organizations discover their most compelling, authentic brand story and teaching them to tell it in a consistent way.While Brandgarten is primarily a strategy firm they do a lot of in-depth marketing research, because their strategies depend on having deep human insights. Fritz pontificates on his perspective about brand building and delivering actionable insights from the research. In the end, their team works with client to: In the end, their team works with client to: <ul> <li>Understand the latest brain research and how to deal with the 95% of our cognitive activity that is really subconscious. </li> <li>Help brands tell memorable stories instead of focusing on brand facts. </li> <li>Help marketers understand the core emotions and total volatility of consumer loyalty. </li> <li>Integrate empathy into brand stories for bigger impact. </li> <li>Use current methodologies to tap into consumer’s unfiltered thoughts.</li> </ul> You’ll enjoy some of Fritz’s personal stories including his work with Johnson &amp; Johnson baby products. If you enjoyed this interview, you’ll enjoy Fritz’s recommendation of Nobel Prize winner, Daniel Kahneman’s book entitled <a href="https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555" rel="nofollow" target="_blank">Thinking Fast and Slow</a>.Find <a href="https://www.linkedin.com/in/fritz-grutzner-4018141/" rel="nofollow" target="_blank">Fritz on LinkedIn</a>, and check out their <a href="http://www.brandgarten.com/case-studies/" rel="nofollow" target="_blank">amazing case studies</a> about their work with company greats including Delta, Rogaine, Organic Valley, Band-Aid, Acuvue, and more!And of course, if you loved this episode and want to hear more don't forget to give our podcast show a great review on <a href="https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2" rel="nofollow" target="_blank">iTunes</a>!

Priscilla and Fritz Grutzner Slay the Brand Dragon

Fritz Grutzner is the President of Brandgarten – a brand strategy firm that he founded in 2005. Headquartered in Madison, Wisconsin, Brandgarten specializes in uncovering the deep emotional drivers of brand choice, and in building brand strategies around these insights. With a background in Germanic studies and international business, Fritz’s career has always been focused on global marketing. He now has 30 years of brand-building experience, having worked for Fortune 500 companies as well as non-profits, both in the U.S. and abroad, both in-house as well as on the agency side. Through his own firm, Brandgarten, he has conducted primary research on five continents for some of the world’s most recognized brands. Besides running his own firm, Fritz has co-authored a book called Tips and Traps for Marketing your Business, he is a frequent speaker on branding topics, and he has published numerous articles in industry journals. He believes that people – no matter where in the world they are – don’t buy things, but rather the story about the thing.   Links:   Brandgarten website Brandgarten on LinkedIn Brandgarten on Facebook Fritz on LinkedIn  Fritz’s book on Amazon 

Fritz Grutzner is the President of Brandgarten – a brand strategy firm that he founded in 2005. Headquartered in Madison, Wisconsin, Brandgarten specializes in uncovering the deep emotional drivers of brand choice, and in building brand strategies around these insights. With a background in Germanic studies and international business, Fritz’s career has always been focused on global marketing. He now has 30 years of brand-building experience, having worked for Fortune 500 companies as well as non-profits, both in the U.S. and abroad, both in-house as well as on the agency side. Through his own firm, Brandgarten, he has conducted primary research on five continents for some of the world’s most recognized brands. Besides running his own firm, Fritz has co-authored a book called Tips and Traps for Marketing your Business, he is a frequent speaker on branding topics, and he has published numerous articles in industry journals. He believes that people – no matter where in the world they are – don’t buy things, but rather the story about the thing. Links:  <ul> <li><a href="http://www.brandgarten.com/" rel="nofollow" target="_blank">Brandgarten website</a></li> <li><a href="https://www.linkedin.com/company/brandgarten" rel="nofollow" target="_blank">Brandgarten on LinkedIn</a></li> <li><a href="https://www.facebook.com/Brandgarten" rel="nofollow" target="_blank">Brandgarten on Facebook</a></li> <li><a href="https://www.linkedin.com/in/fritz-grutzner-4018141" rel="nofollow" target="_blank">Fritz on LinkedIn</a></li> <li><a href="https://www.amazon.com/Tips-Traps-Marketing-Your-Business-ebook/dp/B0016ZKS46" rel="nofollow" target="_blank"> Fritz’s book on Amazon</a></li> </ul>

TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner