Alex Furmansky's guest appearances

Alex Furmansky

Lion's Share Marketing Podcast

Passage to Profit Show - Road to Entrepreneurship

Pat Flynn

Gene Hammett

Jason Lee

Clint Arthur

Ben Franklin

Jeff Johnson

Patrick Lencioni

Brian Moran

Eric Bandholz

Rand Fishkin

Eric Edmeades

Joanna Parker

Oren Klaff

Thomas Kutzman

Sam Parr

OwlTail

In this episode hear from Alex Furmansky, an investment banker turned start-up founder and was featured on Shark Tank with his company Budsies, where he turns kids’ drawings into custom-sewen stuffed animals created from any drawing or photo. Since Budsies launched in August 2013, over 125,000 Budsies have been created for happy customers across 63 countries around the world, including the U.S., France, India and Australia. Alex turned down the deal he was offered by the Sharks, and has successfully expanded Budsies into other brands (Selfies, Petsies, Stuffed Animal Pros) and now offers not only custom plushies but an array of custom gifts. Alex is very passionate about business, being successful and customer-driven innovation. He’s an expert in the ever-changing e-commerce world, has achieved market dominance, and continues to build his brands and extend his reach. Read more at: https://www.budsies.com/Visit the Entrepreneur Presenters for March 28th at their Websites:Sarah Brandow is the Co-Founder and Chief Nutritionist at Vitabowl, an on-demand premium delivery brand that serves locally sourced premium, nutritionist backed, plant-based, superfood meals and beverages to the convenience of your office or preferred location, at: https://www.vitabowl.com/Lisa Caprelli is the award winning author and director of Unicorn Jazz, a popular and best-selling children’s unicorn book series and educational kids show, The THING I Do Kids Show &amp; Stories. Discover the entertaining children’s unicorn book series families adore that celebrates love, kindness, being unique, believing in others. Help kids discover their passions &amp; talent with their Amazon TV family show, at: https://unicornjazz.com  Visit https://passagetoprofitshow.com/​​​​​​ for the latest updates and episodes.

In this episode hear from Alex Furmansky, an investment banker turned start-up founder and was featured on Shark Tank with his company Budsies, where he turns kids’ drawings into custom-sewen stuffed animals created from any drawing or photo. Since Budsies launched in August 2013, over 125,000 Budsies have been created for happy customers across 63 countries around the world, including the U.S., France, India and Australia. Alex turned down the deal he was offered by the Sharks, and has successfully expanded Budsies into other brands (Selfies, Petsies, Stuffed Animal Pros) and now offers not only custom plushies but an array of custom gifts. Alex is very passionate about business, being successful and customer-driven innovation. He’s an expert in the ever-changing e-commerce world, has achieved market dominance, and continues to build his brands and extend his reach. Read more at: <a href="https://www.budsies.com/" rel="noreferrer noopener nofollow" target="_blank">https://www.budsies.com/</a> Visit the Entrepreneur Presenters for March 28th at their Websites: Sarah Brandow is the Co-Founder and Chief Nutritionist at Vitabowl, an on-demand premium delivery brand that serves locally sourced premium, nutritionist backed, plant-based, superfood meals and beverages to the convenience of your office or preferred location, at: <a href="https://www.vitabowl.com/" rel="noreferrer noopener nofollow" target="_blank">https://www.vitabowl.com/</a> Lisa Caprelli is the award winning author and director of Unicorn Jazz, a popular and best-selling children’s unicorn book series and educational kids show, The THING I Do Kids Show &amp; Stories. Discover the entertaining children’s unicorn book series families adore that celebrates love, kindness, being unique, believing in others. Help kids discover their passions &amp; talent with their Amazon TV family show, at: <a href="https://unicornjazz.com/" rel="noopener noreferrer nofollow" target="_blank">https://unicornjazz.com</a> Visit <a href="https://passagetoprofitshow.com/​​​​​" rel="nofollow noopener" target="_blank">https://passagetoprofitshow.com/​​​​​</a>​ for the latest updates and episodes.

Budsies: Building an International Toy Brand with Alex Furmansky, 03-28-2021

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business.   Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he believes retail is headed, especially for consumer products. Alex explains how his unique brand is staying successful against online competitors like Amazon and other toy brands. He goes on to give his thoughts regarding the recent Build-A-Bear promotion, and how his company maintains customer relationships to create an “in-store” experience online.   Tyler and Alex also discuss Budsies' marketing strategy and how they capture the attention of not only the child, but the parent as well. He talks about the advantages of using social media to tell a full story versus the idea of traditional advertising. Alex continues to share some of the challenges Budsies is facing due to the unique products they produce, and how they still manage to stick to their mission and give back with their Budsies Pal Program.   Alex ends the conversation by giving his key advice on launching a product and the importance of getting it out into the market and involving the customers.    Join Tyler, Andy, and Alex in this conversation on all things Budsies and how the market is changing for retailers.    Time Stamps   00:00 – Intro 01:16 – What’s in the News | Amazon Alexa 10:52 – Featured Guest Intro | Alex Furmansky 11:00 – Start of Budsies 18:16 – Budsies Brand Strategy 21:16 – Toys “R” Us and the Toy Industry 26:22 – Competing with Amazon and Toy Brands 29:01 – Build-A-Bear Promotion 33:49 – Competing with the In-store Experience 36:35 – Budsies Marketing, Engaging Mom and Dad 41:25 – Customer Acquisition Channels 43:22 – Leveraging Influencers 50:11 – Challenges of Budsies 53:58 – Budsies Pal Program 57:20 – Key Take Away 59:28 – Picking One Channel to Grow the Budsies Brand 1:01:38 – Outro    Featured Guest | Alex Furmanksy  Twitter    Catch Tyler speaking at a conference near you! // Retail Global: RetailGlobal.com     Lion’s Share Marketing Podcast   Learn More About Tyler  Music  Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky In Episode 36, Alex Furmansky, founder and CEO of Budsies, shares his expertise on all things Amazon and marketing for retailers, and what his company is doing to be successful in the toy business.   Alex starts off the episode by talking about how Budsies was created, as well as his brand strategy when it comes to the expansion of product lines. He also shares his views on the progressive decline of Toys “R” Us and where he believes retail is headed, especially for consumer products. Alex explains how his unique brand is staying successful against online competitors like Amazon and other toy brands. He goes on to give his thoughts regarding the recent Build-A-Bear promotion, and how his company maintains customer relationships to create an “in-store” experience online.   Tyler and Alex also discuss Budsies' marketing strategy and how they capture the attention of not only the child, but the parent as well. He talks about the advantages of using social media to tell a full story versus the idea of traditional advertising. Alex continues to share some of the challenges Budsies is facing due to the unique products they produce, and how they still manage to stick to their mission and give back with their Budsies Pal Program.   Alex ends the conversation by giving his key advice on launching a product and the importance of getting it out into the market and involving the customers.    Join Tyler, Andy, and Alex in this conversation on all things Budsies and how the market is changing for retailers.   Time Stamps   00:00 – Intro 01:16 – What’s in the News | Amazon Alexa 10:52 – Featured Guest Intro | Alex Furmansky 11:00 – Start of Budsies 18:16 – Budsies Brand Strategy 21:16 – Toys “R” Us and the Toy Industry 26:22 – Competing with Amazon and Toy Brands 29:01 – Build-A-Bear Promotion 33:49 – Competing with the In-store Experience 36:35 – Budsies Marketing, Engaging Mom and Dad 41:25 – Customer Acquisition Channels 43:22 – Leveraging Influencers 50:11 – Challenges of Budsies 53:58 – Budsies Pal Program 57:20 – Key Take Away 59:28 – Picking One Channel to Grow the Budsies Brand 1:01:38 – Outro   Featured Guest | Alex Furmanksy  <a href="https://twitter.com/TheFurm" rel="nofollow" target="_blank">Twitter</a>    Catch Tyler speaking at a conference near you! // Retail Global: <a href="http://RetailGlobal.com" rel="nofollow" target="_blank">RetailGlobal.com</a>   Lion’s Share Marketing Podcast <a href="http://lionssharepodcast.com/about/" rel="eplinks_hrefhttp://lionssharepodcast.com/about/ noopener nofollow" target="_blank">Learn More About Tyler</a> Music Intro Music – <a href="http://www.colonyhousemusic.com/" rel="eplinks_hrefhttp://www.colonyhousemusic.com/ noopener nofollow" target="_blank">Colony House</a> – Buy <a href="https://itunes.apple.com/us/album/2-20/id876070472?i=876070512" rel="eplinks_hrefhttps://itunes.apple.com/us/album/2-20/id876070472?i=876070512 noopener nofollow" target="_blank">“2:20”</a> on iTunes Outro Music – <a href="http://www.skillet.com/" rel="eplinks_hrefhttp://www.skillet.com/ noopener nofollow" target="_blank">Skillet</a> – Buy <a href="https://itunes.apple.com/us/album/unleashed/id1114195788" rel="eplinks_hrefhttps://itunes.apple.com/us/album/unleashed/id1114195788 noopener nofollow" target="_blank">“Lions”</a> on iTunes

EP 36: Playing Around with New Marketing Ideas | Alex Furmansky