Julie Neumann's guest appearances

Julie Neumann

We Teach Clay

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Mike Flower

Kevin Kowalski

Ryan Reich

Yvonne Cavanagh

Emmanuel Crespo

Gina Brownstein

Ysabel Gray

Mike Tillson

Lisa Walle

Julia Cardone

Shannon Furst

Jeff Pabotoy

Biliana Popova

DeAnn Hanisch

Karan Witham Walsh

OwlTail

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept.Highlights:Strategies for introducing a new conceptTraditional and non-traditional ways to measure the success of introducing new ideasPushing consistency while allowing for an idea to adapt to market needsLearn more about TestlioConnect with Julie on LinkedInMemorable quotes:"Once you start using a term, use that term. Get it in there. Don't have conflicts in your messaging. Really start to think about like, okay if we're going to take this new idea to market, how are we consistently talking about it?""I think that the number one, like is this a winning idea and are you getting traction, is can you get customers to start using it?""Be a little bit flexible too on the back end. Get consistency of your terminology, but then, you know, these things can kind of have a life of their own so how do you wanna adapt? As you see stuff being picked up in different ways, how do you change and look at that and let it grow on its own a little bit?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept.Highlights:<ul><li>Strategies for introducing a new concept</li><li>Traditional and non-traditional ways to measure the success of introducing new ideas</li><li>Pushing consistency while allowing for an idea to adapt to market needs</li></ul>Learn more about <a href="https://testlio.com/" rel="nofollow" target="_blank">Testlio</a> Connect with Julie on <a href="https://linkedin.com/in/julieneumann" rel="nofollow" target="_blank">LinkedIn</a>Memorable quotes: "Once you start using a term, use that term. Get it in there. Don't have conflicts in your messaging. Really start to think about like, okay if we're going to take this new idea to market, how are we consistently talking about it?""I think that the number one, like is this a winning idea and are you getting traction, is can you get customers to start using it?""Be a little bit flexible too on the back end. Get consistency of your terminology, but then, you know, these things can kind of have a life of their own so how do you wanna adapt? As you see stuff being picked up in different ways, how do you change and look at that and let it grow on its own a little bit?"The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Educating your audience about a new concept w/ Julie Neumann

WE TEACH CLAY was started as a place for ceramic teachers to discuss lesson Ideas, technology, classroom hacks, work life balance, etc.   Unfortunately, in March 2020 there has been a shift from classroom to online teaching due to COVID-19. While we are all isolating in our homes teaching our students online, WE TEACH CLAY can help us connect with each other in a different way.   In light of this unusual challenge, a beautiful community of teachers who are willing to share has emerged.

WE TEACH CLAY was started as a place for ceramic teachers to discuss lesson Ideas, technology, classroom hacks, work life balance, etc.   Unfortunately, in March 2020 there has been a shift from classroom to online teaching due to COVID-19. While we are all isolating in our homes teaching our students online, WE TEACH CLAY can help us connect with each other in a different way.   In light of this unusual challenge, a beautiful community of teachers who are willing to share has emerged.

00 - This is the "Why" with Julie Neumann